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Social Media Marketing - Ed Spiegel
 

Social Media Marketing - Ed Spiegel

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Social media marketing by Ed Spiegel.

Social media marketing by Ed Spiegel.

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    Social Media Marketing - Ed Spiegel Social Media Marketing - Ed Spiegel Presentation Transcript

    • Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel
    • © Rent Mine Online 2008
      • Benefits to property managers
      • Social market overview
      • The RentMineOnline solution and how it can help you
    • Benefits to Property Managers Improved Referrals: Good tenants attract good tenants Higher Retention: Like-minded responsible tenants Creating Community: Communication tool to keep up with residents Increased Engagement: Enable tenants to trade, borrow, lend and buy/sell Marketing Presence on Social Networks: Safe and effective marketing © Rent Mine Online 2008
    • Opportunity in Converging Markets: Referral, Community, Transaction Multi-Family Housing /Property Managers © Rent Mine Online 2008 Social Networks (Community)
    • Social Networking Has Become the New Online Medium
      • 70M users
      • Users double every 6 months, Fastest growing demo 25+
      • Apx 150 friends per user, high engagement
      • 110M+ users
      • 1 in 4 Americans
      • 85% over 18 years old
      • 20M users
      • 485% annual growth
      • 1/07: Ave. 39 years old, $139,000
      • 20M users
      • Additional 15M users through partnerships
      • Has raised over $28M in venture funding
      © Rent Mine Online 2008
    • Integration and Open Social “… the social graph will change every web application... what is emerging is the identity and social subsystem of the future internet operating system." — Tim O'Reilly, O'Reilly Media, Inc. © Rent Mine Online 2008
    • Trust-based Community Transaction Evolution Increased Community, Interaction, Trust and Feedback © Rent Mine Online 2008
    • RentMineOnline Home Page Live © Rent Mine Online 2008
    • Two-pronged sustainable market place model Live © Rent Mine Online 2008
      • Trusted Market Place:
      • Community
      • Referral
      • Retention
      • Property Managers:
      • Exposure
      • Management
      • Marketing
    • Creating Viral Distribution Live Live
      • Newsfeed
      • Mini-feed
      • Messaging
      © Rent Mine Online 2008
    • Email Marketing Message © Rent Mine Online 2008
    • Increased Referrals: Step 1 © Rent Mine Online 2008
    • Increased Referrals: Step 2 © Rent Mine Online 2008
    • Increased Referrals: Step 3 © Rent Mine Online 2008
    • Search for an Apartment © Rent Mine Online 2008
    • Case Study: Residential Community
      • 500+ Units, 25-30 turnover each month
      • Large monthly Internet Marketing spend
        • Rent.com, ForRent.com, Other.com, Referrals
      • Existing Referral Program
      © Rent Mine Online 2008
    • Distribution to residents
        • Email Communication
        • Door hangers
        • Community Events
        • Move-In Packages
        • Newsletters
      © Rent Mine Online 2008
    • The RentMineOnline Advantage
      • Referrals
      • Retention
      • Creating Community
      • Marketing Presence on Social Networks
      • Increased Engagement
      • We look forward to bringing social marketing to your properties
      Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008
    • Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008