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Social Media Marketing - Ed Spiegel
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Social Media Marketing - Ed Spiegel

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Social media marketing by Ed Spiegel.

Social media marketing by Ed Spiegel.

Published in: Business, Technology

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  • 1. Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel
  • 2. © Rent Mine Online 2008
    • Benefits to property managers
    • Social market overview
    • The RentMineOnline solution and how it can help you
  • 3. Benefits to Property Managers Improved Referrals: Good tenants attract good tenants Higher Retention: Like-minded responsible tenants Creating Community: Communication tool to keep up with residents Increased Engagement: Enable tenants to trade, borrow, lend and buy/sell Marketing Presence on Social Networks: Safe and effective marketing © Rent Mine Online 2008
  • 4. Opportunity in Converging Markets: Referral, Community, Transaction Multi-Family Housing /Property Managers © Rent Mine Online 2008 Social Networks (Community)
  • 5. Social Networking Has Become the New Online Medium
    • 70M users
    • Users double every 6 months, Fastest growing demo 25+
    • Apx 150 friends per user, high engagement
    • 110M+ users
    • 1 in 4 Americans
    • 85% over 18 years old
    • 20M users
    • 485% annual growth
    • 1/07: Ave. 39 years old, $139,000
    • 20M users
    • Additional 15M users through partnerships
    • Has raised over $28M in venture funding
    © Rent Mine Online 2008
  • 6. Integration and Open Social “… the social graph will change every web application... what is emerging is the identity and social subsystem of the future internet operating system." — Tim O'Reilly, O'Reilly Media, Inc. © Rent Mine Online 2008
  • 7. Trust-based Community Transaction Evolution Increased Community, Interaction, Trust and Feedback © Rent Mine Online 2008
  • 8. RentMineOnline Home Page Live © Rent Mine Online 2008
  • 9. Two-pronged sustainable market place model Live © Rent Mine Online 2008
    • Trusted Market Place:
    • Community
    • Referral
    • Retention
    • Property Managers:
    • Exposure
    • Management
    • Marketing
  • 10. Creating Viral Distribution Live Live
    • Newsfeed
    • Mini-feed
    • Messaging
    © Rent Mine Online 2008
  • 11. Email Marketing Message © Rent Mine Online 2008
  • 12. Increased Referrals: Step 1 © Rent Mine Online 2008
  • 13. Increased Referrals: Step 2 © Rent Mine Online 2008
  • 14. Increased Referrals: Step 3 © Rent Mine Online 2008
  • 15. Search for an Apartment © Rent Mine Online 2008
  • 16. Case Study: Residential Community
    • 500+ Units, 25-30 turnover each month
    • Large monthly Internet Marketing spend
      • Rent.com, ForRent.com, Other.com, Referrals
    • Existing Referral Program
    © Rent Mine Online 2008
  • 17. Distribution to residents
      • Email Communication
      • Door hangers
      • Community Events
      • Move-In Packages
      • Newsletters
    © Rent Mine Online 2008
  • 18. The RentMineOnline Advantage
    • Referrals
    • Retention
    • Creating Community
    • Marketing Presence on Social Networks
    • Increased Engagement
    • We look forward to bringing social marketing to your properties
    Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008
  • 19. Contact: Ed Spiegel Founder, CEO [email_address] SkypeID: EdwardSpiegel © Rent Mine Online 2008