Your SlideShare is downloading. ×
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Search: The Big Picture - Danny Sullivan AIM 2010

1,395

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,395
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
53
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search: The Big Picture Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
  • 2. In The Next 40 Minutes…
    • Developments & Trends In Search
      • Skipping Mobile!
    • The Google Boogey Monster
    • Challenges To Google
    • Followed By Questions!
  • 3. No longer just pages & ads Each “vertical” is new path into top results News, Shopping, Video, Books… Getting Blended
  • 4. “ Sitelinks” under your description Getting “Rich” Descriptions You can flag ratings and prices
  • 5. Getting Fancy Ads
  • 6. Getting Fancy Ads
  • 7. Everyone’s results personalized based on location & past 180 days of searches. Signed in? Web history may also be used. Getting Personal
  • 8. Everyone’s still figuring it out, but there’s business in tweetbooking & searching it! Getting Real Time / Social
  • 9. The Google World comScore: US Share Of Search Google stable; Bing robbing Yahoo…
  • 10. By Volume, Even Bigger comScore: Billions Of US Searches Google volume nearly doubled, 6 to 10B!
  • 11. The Happy Google Habit
    • It’s a great product
    • Google loves search
    • Google has great signals to mine
    • Google’s business strategy is to work in (what it believes) is users’ interest
      • Doesn’t believe it’s “out to get” anyone
      • The Google Hive Mind http://searchengineland.com/the-google-hive-mind-14832
  • 12. The Unhappy Google Habit
    • There’s no particular need for people to “kick it” or switch
    • Chief competitors are weak, though Bing’s getting better
    • Result: Google stronger than ever
      • And a bigger target for accusations of being too powerful, dominant, controlling, a monopoly…
  • 13. Favoring Itself? Then again…
  • 14. Favoring Itself? Then again…
  • 15. Favoring Itself? Then again, Knol hardly shows compared to Wikipedia, eHow…
  • 16. Favoring Itself?
  • 17. Want These On “Your” Page?
  • 18. Then Again… Owner-Verified, and has added pics & vid Give owners more control? Ability to eliminate a page, delete reviews (with note this was done?) “ Places” pages can be good search product for searchers – What’s the balance?
  • 19. How Do You Beat This?
  • 20. The Decline Of Yahoo
    • Believes can win by having a better search interface (search as “chip”)
      • Didn’t work for Lycos, AOL, others – not likely to work for Yahoo
    • Expect Bing to continue building self as Google alternative & robbing Yahoo share
  • 21. Bada Bing
    • Growth still minor; will it continue when the TV ads stop?
    • Does have Google reacting!
    • With Yahoo out, expect it to be #2 in mindshare & eventually in marketshare
  • 22. Enough With “Google Killers”
    • No new start-up will best Google
      • Search is really, really hard
    • Bigger!
      • Cuil played that card and lost hard
    • Natural Language!
      • Powerset had to be purchased by Microsoft rather than go it alone
    • Computational Knowledge Engine!
      • Wolfram Alpha’s not on the radar
  • 23. Perhaps Google Killerettes?
    • Not quite death by 1,000 cuts
    • More like let 1,000 flowers bloom
      • It’s a big field!
    • Google isn’t the top tool of choice in everything…
  • 24. Urbanspoon Never wonder where to eat again iPhone app knows where you are, randomly selects a restaurant… Behind the scenes – or on the web, huge database of reviews from newspapers and users Yes, shaking is search
  • 25. Eventful What’s going on, from music to community events and more App knows where you are, suggests events in your area, as does web site:
  • 26. Foursquare Checking in is search! Tips, advice, business offers … things you won’t find or find as easily in Google
  • 27. Facebook’ll Beat Em!
    • Cause they know what everyone “Likes”
      • Google can figure out “Likes” for the entire web, not just pages with buttons
    • Cause they’ve got that “social graph” stuff so you know what your friends trust…
  • 28. Social Search, Sans Real Time
    • Social graph (ugh) / social network data is potentially useful
      • Watch what others are searching on
      • Monitor clicks in a more “ trusted ” environment
      • Reshape results based on what you friends seem to like
      • But who are your friends …
  • 29. Fake Friends & Privacy
    • Do you have to filter to “ true ” friends?
    • Do you then still need to consider what you ’ ll share?
    • Do Facebook or others instead work on aggregate level?
  • 30. Social Search Reality
    • Potential, yes
    • Killer, not likely
    • Instead, yet another of many signals
  • 31. The Big Takeaway Search is more than keywords in a search box, more than Google. It's anywhere & way people seek answers. And those many ways are all diverse opportunities for marketers.
  • 32.
    • Search Engine Land (http://searchengineland.com)
      • Stories and news from me and others
    • SearchCap (http://searchengineland.com/searchcap.php)
      • Daily email recap of search news from SEL & across the web
    • Sphinn (http://sphinn.com)
      • Social site for internet marketers: share news stories
    • SMX: Search Marketing Expo (http://searchmarketingexpo.com)
      • SMX Advanced in Seattle this June
      • SMX East in New York this October
    Questions?

×