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Search Engine Optimization and Management
David Hughes' presentation on SEO and SEM at the 2008 Apartment Internet Marketing Conference.
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Slideshow Transcript
- Slide 1: Search Engine Management and Optimization
- Slide 2: Agenda • Search Marketing Overview • Recent Search Trends • Search Best Practices – Paid Search (SEM) – Organic Search (SEO) – Landing Page Optimization (a.k.a. Conversion Path Optimization, CPO)
- Slide 3:Many choices, how to choose…
- Slide 4: Key Search Marketing segments… • Major Areas of Search Marketing: – Search Engine Marketing (SEM, PPC, Paid Search) • Content • Feeds or Site Submit – Search Engine Optimization (SEO, Organic, Natural) – Landing Page Optimization • Design A/B Testing • Multivariate Testing
- Slide 5: What is “Search” - Google Example Paid Search Organic Search Page 5
- Slide 6: Content Networks • Google h
