Pay Per Click and Beyond

Paying Per Click Howard Tager, CEO TigerLead Solutions May 1, 2009

Paying Less Per Click and Less Per Lead and Less Per Sale Howard Tager, CEO TigerLead Solutions May 1, 2009

The Fully Integrated Approach

Pay Per Click Basic “Best Practices”

Use the “Long-Tail” to get lower cost clicks

“ rental woodland hills ca” $.05

“ woodland hills apartments” - $1.77

Abuse Long-Tail & you’ll pay for irrelevant clicks

Geo-Locate Your Ads

Greenville, NC or Greenville, SC?

Pay Per Click Basic “Best Practices”

Use Negative Keywords to root out irrelevant clicks

“ sale”; “purchase”, “own”, “investment”, etc.

A low Quality Score will Raise Your Cost Per Click

QS is based on “relevance” and/or CTR

QS influences CPC, Ad Rank, 1 st page presence

Your Ad Text is More Important than Your Domain (URL)

The Conversion Cycle Click to Lead Conversion %

The Landing Page: Give People What They Want!

It’s All About the Funnel!

Maximizing ROI: Give People What They Want and They Will Convert and Become High Quality Leads

The Conversion Cycle Lead to Sale % Lead to Sale %

Maximize ROI: Lead to Sale Best Practices

Top Pointers:

Call within 4 hours

Call at least 3X! Vary the times you call

Email AND Call

What to Say?

Customer Service – Be Helpful

Personalize the conversation

Have a “Call To Action”

How Will You Save them Money!

Create an “offer” e.g. $500 move in special

The Conversion Cycle Lead to Sale % Lead to Sale % Lead Management

Lead Management Where’s the follow up?

Lead Management: See the follow up

Know Your Leads!

Cultivate Your Leads: Best Practices

Manage Your Sales Staff: Nowhere to Hide!

The Conversion Cycle CTR (Click thru Rate) Click to Lead Conversion % Lead to Sale % Lead to Sale % Drip Alerts

Cultivate Your Leads – Keep them Warm

Maximizing ROI: Call/Email Immediately, Be Helpful and Personal and They Will Become Closed Sales

A Case Study: Woodland Hills, CA

A Case Study: Woodland Hills, CA??

A Case Study: Woodland Hills, CA

Know Your Key Metrics’ vs. Your Competitor’s 387% more pages viewed year to date than at our competition’s sites

Know Your Key Metrics’ vs. Your Competitor’s Double the number of pages viewed per visit compared to our competition

Know Your Key Metrics’ vs. Your Competitor’s A 22% lower “bounce rate” than the competition

Know Your Key Metrics’ vs. Your Competitor’s Our visitors spend twice as much time on our site versus the competitor’s sites

Give Them a Reason to Come Back! 55% of our site visitors are returning and they spend even more time on the site than new visitors

The Fully Integrated Approach

Up Your Conversions to Boost Your ROI! CTR (Click thru Rate) Click to Lead Conversion % Lead to Sale % Lead to Sale % Drip Alerts Lead Management

Pay Per Click and Beyond

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Notes on slide 1

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