Chris Sherman, Executive Editor of SearchEngineLand.com discusses local search, and the many possibilities it presents for the multifamily industry.
At lease 70% of moving searches are within the same metro. Renters look for homes that are near work, school, parks and the freeway. How do we as an industry capture this traffic that is highly relevant and pre-qualified? What are the SEO benefits to targeting local searches? PropertyCentric, RentWiki, ReachLocal, Apartment Home Living and Google Local are just some of the national players creating local content to capture local search.