AIM 2010<br />Marketing Data Insights<br />“Resident Screening Results by Market Source ”<br />Michael J. Lapsley<br />
Overview<br />Process – How Do We Get the Data?<br />The Analysis<br />All Market Sources<br />Subcategory: ILS/New Media<...
Additional Thoughts<br />Customer Focused vs. National Average<br />Market Source By:<br />Cost<br />Performance:  Signed ...
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Data Mining Insights - Resident Screening

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Data Mining Insights - Resident Screening

  1. 1. AIM 2010<br />Marketing Data Insights<br />“Resident Screening Results by Market Source ”<br />Michael J. Lapsley<br />
  2. 2. Overview<br />Process – How Do We Get the Data?<br />The Analysis<br />All Market Sources<br />Subcategory: ILS/New Media<br />Subcategory: Print<br />Subcategory: Referral<br />Additional Thoughts<br />
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  8. 8. Additional Thoughts<br />Customer Focused vs. National Average<br />Market Source By:<br />Cost<br />Performance: Signed Leases, Cancellations, Bad Debt, Collections, LOR, Concessions<br />Geography: SMA, State, Regional<br />Renter Demographics: Age, Current Address<br />
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