Creating Excellent Property Photography By: Mike Miriello
Introduction Who am I?
Introduction Who am I?
Topics We’ll Be Covering -The Importance of Interior Photography -Case Studies -Tips for Taking Photos for Yourself -Hirin...
The Importance of Interior Photography Photojournalism vs Commercial Photography -Documenting vs Story Telling -Documentin...
Case-in-Point: Want to Vacation Here?
Case-in-Point: Want to Vacation Here? I’ve decided: -What to show  -What to hide -Time of Day -How ‘intense’ the effect is...
The Importance of Interior Photography Images Must… -Capture the viewer’s attention -Be in-control of the narrative -Elici...
Case Studies Our Experiment: -Two Washington D.C.-area ‘B’ Properties -Have them professionally photographed -Bring them t...
Case Study #1
Case Study #1
Case Study #1
Case Study #1
Case Study #1
Case Study #1
Case Study #1
Case Study #1
Case Study #2
Case Study #2
Case Study #2
Case Study #2
Case Study #2
Case Study #2
Case Studies Summary
Behind-the-Scenes
Behind-the-Scenes Lights Turned ‘on’ Darker than foreground Matching ‘color’, varying degrees of exposure
Behind-the-Scenes Minimal Staging Cropped ceiling
Behind-the-Scenes
Behind-the-Scenes Exposure set so we can  slightly  see the surroundings Morning light is not ‘blown-out’, but instead det...
Behind-the-Scenes Two-flash setup using walls/ceiling corner for diffusion
Behind-the-Scenes Separation distance is gained by standing outside of the room
Behind-the-Scenes ‘ Ambient’ light is minimal
Behind-the-Scenes Two-light Setup Lights triggered by pop-up flash
Behind-the-Scenes Two-light Setup Lights triggered by pop-up flash
Behind-the-Scenes This illustrates just how much light is being added to any given shot
Behind-the-Scenes This reiterates the positioning of lights and distance-to-subject
Tips for Taking Pictures Yourself
Tips for Taking Pictures Yourself Height -Eye level is far too high -Chest-to-shoulder height is good for large spaces -Wa...
Tips for Taking Pictures Yourself (not my photo)
Tips for Taking Pictures Yourself Straight Lines -Don’t look ‘down’ into the room -Look ‘straight’ into the room instead -...
Tips for Taking Pictures Yourself (not my photo)
Tips for Taking Pictures Yourself Turn the Flash Off -‘Direct ’ Flash is awful -It ‘flattens’ spaces and removes depth -It...
Tips for Taking Pictures Yourself (my photo, intentionally bad)
Tips for Taking Pictures Yourself Turn the Lights On -Lamps, Ceiling Lights, Recessed Lighting, Under-Cabinet Lighting, et...
Tips for Taking Pictures Yourself (not my photo)
Tips for Taking Pictures Yourself Don’t over-do it -HDR (High-Dynamic-Range) -Easy way to capture more dynamic range -Can ...
Tips for Taking Pictures Yourself (not my photo)
Tips for Taking Pictures Yourself Wide-Angle-Lenses Cause more harm than good (usually) -Very, very weak corners -Images b...
Tips for Taking Pictures Yourself (not my photo)
Tips for Taking Pictures Yourself Learn how to do Basic Image Editing -Exposure, Contrast, Saturation adjustments -Learn h...
Tips for Taking Pictures Yourself (this kitchen was built on a hill)
Tips for Taking Pictures Yourself Learn how to do Basic Image Composition -What are you taking a picture of?
Tips for Taking Pictures Yourself (not my photo)
Exterior Photography
Exterior Photography
Exterior Photography
Hiring A Professional
Hiring A Professional What to expect: -$1K to $1.5K/day -Travel costs (hotel, fuel, meals, etc.) -If hiring from an Ad Age...
Hiring A Professional <ul><li>What to expect: </li></ul><ul><li>-Why so expensive? </li></ul><ul><li>The added value to yo...
Hiring A Professional What you should demand: -Digital and Print rights to the images produced -No limits or expirations -...
Opinions on Web-Presence and Photography
Opinions on Web-Presence and Photography The value of Web-Presence -Your online presence is more important than your print...
Opinions on Web-Presence and Photography Social-Media -‘Very little to gain, a lot to lose’ - Can  be very useful, often t...
Opinions on Web-Presence and Photography -People read differently online than offline
Opinions on Web-Presence and Photography Words vs Images -Many of the websites I see are dominated by text -Photos are bur...
Opinions on Web-Presence and Photography Words vs Images -People aren’t interested in reading unless you have their attent...
Opinions on Web-Presence and Photography Images vs Video -Online attention span is finite -It’s also very, very limited Qu...
Opinions on Web-Presence and Photography Images vs Video -Video  can  be helpful -Often, it’s under-produced, cumbersome, ...
Opinions on Web-Presence and Photography Images vs Video -Video is an added layer of depth viewers want  later , when they...
Wrap-Up -The Importance of Interior Photography -Case Studies -Behind-the-scenes -Tips for Shooting Interiors Yourself -Hi...
Q and A -Ask anything! -Please share your own experiences
The End -Thanks for having me
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Creating Excellent Property Photography

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Creating Excellent Property Photography

Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)

Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast

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Creating Excellent Property Photography

  1. 1. Creating Excellent Property Photography By: Mike Miriello
  2. 2. Introduction Who am I?
  3. 3. Introduction Who am I?
  4. 4. Topics We’ll Be Covering -The Importance of Interior Photography -Case Studies -Tips for Taking Photos for Yourself -Hiring a Professional Photographer -Opinions on Web-Presence and Photography in the Apartments Industry -Q and A (think of questions as we go)
  5. 5. The Importance of Interior Photography Photojournalism vs Commercial Photography -Documenting vs Story Telling -Documenting allows viewers to think for themselves -Story Telling dictates what viewers should be thinking -Images must elicit an Emotional Response
  6. 6. Case-in-Point: Want to Vacation Here?
  7. 7. Case-in-Point: Want to Vacation Here? I’ve decided: -What to show -What to hide -Time of Day -How ‘intense’ the effect is -Nothing not to like
  8. 8. The Importance of Interior Photography Images Must… -Capture the viewer’s attention -Be in-control of the narrative -Elicit an emotional response
  9. 9. Case Studies Our Experiment: -Two Washington D.C.-area ‘B’ Properties -Have them professionally photographed -Bring them to AIM 2011 -Talk about it
  10. 10. Case Study #1
  11. 11. Case Study #1
  12. 12. Case Study #1
  13. 13. Case Study #1
  14. 14. Case Study #1
  15. 15. Case Study #1
  16. 16. Case Study #1
  17. 17. Case Study #1
  18. 18. Case Study #2
  19. 19. Case Study #2
  20. 20. Case Study #2
  21. 21. Case Study #2
  22. 22. Case Study #2
  23. 23. Case Study #2
  24. 24. Case Studies Summary
  25. 25. Behind-the-Scenes
  26. 26. Behind-the-Scenes Lights Turned ‘on’ Darker than foreground Matching ‘color’, varying degrees of exposure
  27. 27. Behind-the-Scenes Minimal Staging Cropped ceiling
  28. 28. Behind-the-Scenes
  29. 29. Behind-the-Scenes Exposure set so we can slightly see the surroundings Morning light is not ‘blown-out’, but instead detailed Cropped wide, also cut lampshade in 1/2
  30. 30. Behind-the-Scenes Two-flash setup using walls/ceiling corner for diffusion
  31. 31. Behind-the-Scenes Separation distance is gained by standing outside of the room
  32. 32. Behind-the-Scenes ‘ Ambient’ light is minimal
  33. 33. Behind-the-Scenes Two-light Setup Lights triggered by pop-up flash
  34. 34. Behind-the-Scenes Two-light Setup Lights triggered by pop-up flash
  35. 35. Behind-the-Scenes This illustrates just how much light is being added to any given shot
  36. 36. Behind-the-Scenes This reiterates the positioning of lights and distance-to-subject
  37. 37. Tips for Taking Pictures Yourself
  38. 38. Tips for Taking Pictures Yourself Height -Eye level is far too high -Chest-to-shoulder height is good for large spaces -Waist-to-chest height is good for small spaces
  39. 39. Tips for Taking Pictures Yourself (not my photo)
  40. 40. Tips for Taking Pictures Yourself Straight Lines -Don’t look ‘down’ into the room -Look ‘straight’ into the room instead -Lenses are circular and are the weakest in the corners -If you point ‘down’, walls bend at the corners
  41. 41. Tips for Taking Pictures Yourself (not my photo)
  42. 42. Tips for Taking Pictures Yourself Turn the Flash Off -‘Direct ’ Flash is awful -It ‘flattens’ spaces and removes depth -It also creates harsh shadows where shadows don’t belong -If you know how, use off-camera-flash
  43. 43. Tips for Taking Pictures Yourself (my photo, intentionally bad)
  44. 44. Tips for Taking Pictures Yourself Turn the Lights On -Lamps, Ceiling Lights, Recessed Lighting, Under-Cabinet Lighting, etc. -It looks odd when these are off -These small details make a difference
  45. 45. Tips for Taking Pictures Yourself (not my photo)
  46. 46. Tips for Taking Pictures Yourself Don’t over-do it -HDR (High-Dynamic-Range) -Easy way to capture more dynamic range -Can easily be over-done -Will scream ‘FAKE!’
  47. 47. Tips for Taking Pictures Yourself (not my photo)
  48. 48. Tips for Taking Pictures Yourself Wide-Angle-Lenses Cause more harm than good (usually) -Very, very weak corners -Images become stretched -Small focal-lengths, forcing one to get close -Bad combination
  49. 49. Tips for Taking Pictures Yourself (not my photo)
  50. 50. Tips for Taking Pictures Yourself Learn how to do Basic Image Editing -Exposure, Contrast, Saturation adjustments -Learn how to Crop an image -Learn how to Straighten an image
  51. 51. Tips for Taking Pictures Yourself (this kitchen was built on a hill)
  52. 52. Tips for Taking Pictures Yourself Learn how to do Basic Image Composition -What are you taking a picture of?
  53. 53. Tips for Taking Pictures Yourself (not my photo)
  54. 54. Exterior Photography
  55. 55. Exterior Photography
  56. 56. Exterior Photography
  57. 57. Hiring A Professional
  58. 58. Hiring A Professional What to expect: -$1K to $1.5K/day -Travel costs (hotel, fuel, meals, etc.) -If hiring from an Ad Agency, expect 2x-3x the price -Negotiation is almost always available
  59. 59. Hiring A Professional <ul><li>What to expect: </li></ul><ul><li>-Why so expensive? </li></ul><ul><li>The added value to your business </li></ul><ul><li>Skilled service </li></ul><ul><li>Production + Post-Production </li></ul>
  60. 60. Hiring A Professional What you should demand: -Digital and Print rights to the images produced -No limits or expirations -Rights/limits/expirations are non-negotiable -Discuss spaces, not numbers of images
  61. 61. Opinions on Web-Presence and Photography
  62. 62. Opinions on Web-Presence and Photography The value of Web-Presence -Your online presence is more important than your print presence -No duh -How positive is your web-presence’s impact?
  63. 63. Opinions on Web-Presence and Photography Social-Media -‘Very little to gain, a lot to lose’ - Can be very useful, often times misused -Don’t annoy your audience -Fun-facts, Announcements, etc.
  64. 64. Opinions on Web-Presence and Photography -People read differently online than offline
  65. 65. Opinions on Web-Presence and Photography Words vs Images -Many of the websites I see are dominated by text -Photos are buried and a chore to find -When Photos are found, they are often small and poorly presented
  66. 66. Opinions on Web-Presence and Photography Words vs Images -People aren’t interested in reading unless you have their attention first -Great images get attention -Images should be the primary focus, text second
  67. 67. Opinions on Web-Presence and Photography Images vs Video -Online attention span is finite -It’s also very, very limited Quick Poll -How many here have tried to load a media-rich webpage or video and become frustrated with how long it takes to load?
  68. 68. Opinions on Web-Presence and Photography Images vs Video -Video can be helpful -Often, it’s under-produced, cumbersome, drags, and loses the viewer’s attention -It’s also more expensive than still images
  69. 69. Opinions on Web-Presence and Photography Images vs Video -Video is an added layer of depth viewers want later , when they can’t get enough info -I may be biased towards still photography -However, I’m 26, part of the millennial generation, and I don’t like waiting for sites/video to load, I have things to do
  70. 70. Wrap-Up -The Importance of Interior Photography -Case Studies -Behind-the-scenes -Tips for Shooting Interiors Yourself -Hiring a Professional Photographer -Opinions
  71. 71. Q and A -Ask anything! -Please share your own experiences
  72. 72. The End -Thanks for having me
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