AIM 2010 <ul><li>Five Simple Rules to Avoid Marketing Failure </li></ul><ul><li>presented by Lisa Trosien </li></ul><ul><l...
#1. Sometimes a Name Change Is in Order
 
 
#2. Know Your Audience
Is there a class divide online?
People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent...
#3. You’re Ultimately Responsible for What’s Out There
Trademark Infringement
OOPS!
 
 
#4. Beware the Rogue Marketer
Let’s use a “Twilight photo”…no one’s using those!
 
#5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
 
What the broker is showing…. What the property  really  looks like
For Rent Front Cover Spring 2009
For Rent Spring Standard Ad 2009
For Rent  Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
For Rent Front Cover Winter 2009
Upcoming SlideShare
Loading in...5
×

Five Simple Rules to Avoid Marketing Failure

1,119

Published on

Lisa Trosien, ApartmentExpert.com presents on marketing failure at the 2010 AIM Conference.

Published in: Real Estate
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,119
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
50
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Five Simple Rules to Avoid Marketing Failure"

  1. 1. AIM 2010 <ul><li>Five Simple Rules to Avoid Marketing Failure </li></ul><ul><li>presented by Lisa Trosien </li></ul><ul><li>Multifamily Consultant, Educator, Speaker </li></ul>
  2. 2. #1. Sometimes a Name Change Is in Order
  3. 5. #2. Know Your Audience
  4. 6. Is there a class divide online?
  5. 7. People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
  6. 8. #3. You’re Ultimately Responsible for What’s Out There
  7. 9. Trademark Infringement
  8. 10. OOPS!
  9. 13. #4. Beware the Rogue Marketer
  10. 14. Let’s use a “Twilight photo”…no one’s using those!
  11. 16. #5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
  12. 18. What the broker is showing…. What the property really looks like
  13. 19. For Rent Front Cover Spring 2009
  14. 20. For Rent Spring Standard Ad 2009
  15. 21. For Rent Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
  16. 22. For Rent Front Cover Winter 2009
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×