Five Simple Rules to Avoid Marketing Failure
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Five Simple Rules to Avoid Marketing Failure

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Lisa Trosien, ApartmentExpert.com presents on marketing failure at the 2010 AIM Conference.

Lisa Trosien, ApartmentExpert.com presents on marketing failure at the 2010 AIM Conference.

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  • 1. AIM 2010
    • Five Simple Rules to Avoid Marketing Failure
    • presented by Lisa Trosien
    • Multifamily Consultant, Educator, Speaker
  • 2. #1. Sometimes a Name Change Is in Order
  • 3.  
  • 4.  
  • 5. #2. Know Your Audience
  • 6. Is there a class divide online?
  • 7. People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
  • 8. #3. You’re Ultimately Responsible for What’s Out There
  • 9. Trademark Infringement
  • 10. OOPS!
  • 11.  
  • 12.  
  • 13. #4. Beware the Rogue Marketer
  • 14. Let’s use a “Twilight photo”…no one’s using those!
  • 15.  
  • 16. #5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
  • 17.  
  • 18. What the broker is showing…. What the property really looks like
  • 19. For Rent Front Cover Spring 2009
  • 20. For Rent Spring Standard Ad 2009
  • 21. For Rent Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
  • 22. For Rent Front Cover Winter 2009