Amanda Brook

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Amanda Brooks presentation from the AIMIA V21 conference, held in Melbourne, Australia.

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Amanda Brook

  1. 1. New business, not new media Amanda Brook GM Strategic Marketing & Mobile Sensis
  2. 2. Bringing buyers and sellers together Bringing buyers and sellers together
  3. 3. Multi-channel: more reach, more easily
  4. 4. Mobile builds bridges… Integration Television Outdoor Direct Mail Online Mobile Voice Print Point of sale Always on I choose Relevant Gives me confidence Always on Consumer Advertiser Always on Increase ROI Direct response Improved ROI Be relevant Be relevant Direct Response Build brand loyalty Direct Response Improved ROI

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