Facebook advertising presentation by Robbie Foglia

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from the AIGA Hampton Roads Shameless Self-Promotion panel series

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Facebook advertising presentation by Robbie Foglia

  1. 1. Advertising<br />With<br />Robbie Foglia<br />Director of Paid Media<br />
  2. 2. +<br />=<br />Robbie Foglia<br />Director of Paid Media<br />
  3. 3. Facebook Passes Google & Yahoo Sites in User Engagement<br />Robbie Foglia<br />Director of Paid Media<br />
  4. 4. Facebook Serves 24% of US Display Ads<br />Robbie Foglia<br />Director of Paid Media<br />
  5. 5. Off-site Facebook Ads<br /><ul><li>Target Very Specifically To Trim Costs
  6. 6. Create Ad Text with Website Conversion in Mind</li></ul>Robbie Foglia<br />Director of Paid Media<br />
  7. 7. Facebook Like Ads<br /><ul><li>Create Different Like Ad Versions for Each Group You Want Liking Your Page
  8. 8. Use Text that Encourages Likes Through Rewards</li></ul>Robbie Foglia<br />Director of Paid Media<br />
  9. 9. Facebook Social Ad<br /><ul><li>Boosts Likes on Pages with Established Fan Base
  10. 10. Attrition is High – Rotate Frequently</li></ul>Robbie Foglia<br />Director of Paid Media<br />
  11. 11. Sponsored Story Ads<br /><ul><li>Sponsor Stories Likely To Engage Users
  12. 12. Use Sponsored Stories in Ad Mix as Low Cost Alt.</li></ul>Robbie Foglia<br />Director of Paid Media<br />
  13. 13. Facebook Homepage Ads<br /><ul><li>Large Spend, Supplement Integrated Marketing Campaign</li></ul>Robbie Foglia<br />Director of Paid Media<br />
  14. 14. Facebook Advertising Tips<br />Utilize Targeting Features – Demo, Geo, Behavioral, Interest<br />Send Visitors to Custom Landing Tabs – No Wall<br />Test, Test, Test – Rotate Ads Frequently<br />Measure – Use Reporting Features for CPA, CTR, Impression Share<br />Stay Ahead of the Curve – Always New Features<br />Robbie Foglia<br />Director of Paid Media<br />
  15. 15. www.ciniva.comRobbie@ciniva.com<br />Robbie Foglia<br />Director of Paid Media<br />

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