AIGA Raleigh Story 2012
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AIGA Raleigh Story 2012

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Tear Down The Walls. ...

Tear Down The Walls.

Our AIGA chapter has now established a shared purpose and three areas of focus to guide board activities. We’ve shifted our mindset from a club to a community, and transformed our chapter’s touchpoints, which now serve as symbols of our open, inclusive, and focused way of working together. We’ve also produced over 50 events focused on cultivating design ability, proving design impact, and uniting people.

A few weeks ago, our chapter presented our story to leaders from 65 other chapters, at the AIGA Leadership Retreat in Salt Lake City. Here are the slides.

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AIGA Raleigh Story 2012 Presentation Transcript

  • 1. TEAR.DOWN.THE WALLS.OUR APPROACH @matthewmunoz @aigaraleighTO CHAPTER GROWTH @jonathanopp #aiganc @joeschram
  • 2. MEMBERS NON- MEMBERS BOARD NON- MEMBERS BOARD MEMBERSDESIGNERS NON- DESIGNERS
  • 3. A COMMUNITY of COMMUNITIES FUTURE MEMBERs DROP ‘NON-MEMBER’ VERBIAGE MEMBERS WEST NC EAST NC CENTRAL NCTRIAD EDUs TRIANGLECHARLOTTE OTHER ORGs GOVTs BIZs OUR BOARD ACTIVITIES will incite and nurture the growth of our community members in order To embolden the voice and amplify the impact of our local design community.
  • 4. DESIGNCOMMUN
  • 5. COMMONGROUND
  • 6. BeliefCREATE ASHARED PURPOSEAND LIVE IT
  • 7. Belief Action
  • 8. DESIGNERS BRINGIDEAS TO LIFE
  • 9. AND FRUITION
  • 10. How can we help?designers thrive?
  • 11. OUR CHAPTER’S SHARED PURPOSETo create a placewhere designingthrives.
  • 12. Through ourboard activitiesTo create a placewhere designingthrives.
  • 13. Through our Raleigh, the region,board activities and North CarolinaTo create a placewhere designingthrives.
  • 14. Through our Raleigh, the region,board activities and North CarolinaTo create a placewhere designingthrives. The process of forming ideas with intent
  • 15. Through our Raleigh, the region,board activities and North CarolinaTo create a placewhere designingthrives. The process of forming ideas with intentDesigning is utilized broadly as a professionalcraft, strategic tool, and vital cultural force.
  • 16. OUR SHARED PURPOSE To create a place where designing thrives. NURTURE PROVEDESIGN ABILITY DESIGN IMPACT UNITE PEOPLE AREAS OF FOCUS
  • 17. ELECTED BOARD Supported by the Community Board NURTURE PROVEDESIGN ABILITY DESIGN IMPACT UNITE PEOPLE
  • 18. Belief Action Impact
  • 19. DESIGN ABILITY DESIGN IMPACT UNITE PEOPLEHomegrown State of Design Studio ToursWeb 101 Exhibition Merry MingleVon Glitchka (planning in progress) Town Square+ +2010-2012 / 50 EVENTS
  • 20. Community Catalyst awards 6 total — Amy Erica Woody Joe Kelty Ellen
  • 21. BeliefCHANGE THEMINDSET
  • 22. CLUB
  • 23. COMMUNITY
  • 24. PRESIDEOVER
  • 25. RESIDE WITH
  • 26. FOCUS ONMEMBERSHIP
  • 27. FOCUS ONPARTICIPATION
  • 28. Belief ActionMONTHLYCOMMUNITYMEETING
  • 29. Belief Action Impact37 PEOPLEON AVERAGEOVER 24 MEETINGSSKYPE, TRAVELERS, +
  • 30. IDEATION,REPORTING,COMMUNITYPRESENTATIONS,FIND OPPORTUNITIES
  • 31. BeliefSTART WITHSYMBOLS
  • 32. START WITHSYMBOLS
  • 33. Belief ActionSTART WITHSYMBOLS
  • 34. Open tools
  • 35. Open brand identity process
  • 36. Open network — CreativeTriangle.me
  • 37. Open funding — PursuitFund.org
  • 38. Belief Action ImpactSTART WITHSYMBOLS
  • 39. Members 373 3193172010 2011 2012
  • 40. Twitter followers 1,540 853 888 #aiganc 418532009 2010 2011 2012
  • 41. Event pre-registrants (24 months) 65.86 % 1,0090 1,532 attended multiple events
  • 42. Event pre-registrants (17 months) 1,0850 1,423 have never been members
  • 43. Emails — Open rate 14% 1,759 2010 2012
  • 44. Emails — Open rate 14% 1,759 30% 2010 2012
  • 45. Email list — Size 2,688 1,759 2010 2012
  • 46. Email list — Size 2,688 1,759 2010 2012
  • 47. Email list — Size 2,688 1,759 963 new since 2010 2010 2012
  • 48. ENGAGEMENTIS UP
  • 49. TEAR.DOWN.THE WALLS.
  • 50. COMMUNITYGROWS.
  • 51. COMMUNITYGROWS.