Promotion Ideas Stockholm

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  • Story of the shark in three tanks.

Transcript

  • 1. Promotion plan Fall recruitment AIESEC Stockholm
  • 2. Our main target groups
    • Business Students
    • HR Students
    • Other Social Science Students - Development studies, international relations, teachers…
    • Engineering and IT Students
  • 3. Member Profile - who are they?
    • First two years of Bachelor studies or the first year of Master studies
    • They are proactive students and open to opportunities
    • They want to make a positive impact on society
    • They want to stand out in the professional world
    • They want hands-on learning experience
  • 4. Benefits for students
    • Hands-on experience in sales, team work, leadership, talent management, finance, communication, event management
    • International environment
    • Global networking
    • Access to the corporate world
    • Exchange program
  • 5. Business, HR and other Social Science students
    • Target university: SU
    • Target departments: faculty of humanities, business school, economics, department of advertisement and PR, political science
    • Marketing channels: Orientation days, campus stands, on-line (sus.su.se), lecture bashes, magazines, posters, flyers
  • 6. Engineering and IT students
    • Target university: KTH
    • Target departments: Industrial economics, civil engineering and teaching, IT
    • Marketing channels: Orientation days, campus stands, on-line, lecture bashes, magazines, posters, flyers
  • 7. How are we going to reach out to our target groups?
  • 8. www.aiesec-stockholm.se
    • On the front page
    • Short introduction of AIESEC
    • Details about the information meeting
    • Sign up form, (name & email)
    • Done by the 1st week of August
  • 9. Posters
    • Layout done by beginning of August (simple, striking design with thought provoking question and contact info)
    • Printing 2 nd week of August
    • Putting them up at schools from the 3 rd week . (SU, KTH, student campuses in Kista, Lappis, Södertörn, Karolinska, SSE)
  • 10. Stands at orientation days
    • Contact with schools right now (SU, KTH, Södertörn, SSE, Karolinska)
    • Booking a spot/table (July)
    • What to bring: Roll up, posters, coffee, tea, sign up sheets
  • 11. Business Cards
    • Personalised for LCP, VPER, VPICX and ICX PM s
    • Generic “ AIESEC Stockholm ” cards for the other members
    • Template already done
    • Printing by August
  • 12. Class presentations
    • First week of September
    • Schools: SU, KTH,
    • By the first week of August: Create schedule of classes to attend and who should do it
    • Classes: faculty of humanities, business school, economics, department of advertisement and PR, political science, Industrial economics, civil engineering and teaching, IT
  • 13. Getting an article published in student magazine i.e. Gaudeamus
    • For the first issue of the fall.
    • Contact has already been made with the magazine.
    • An interview with and AIESEC alumni who has been on internship
  • 14. Information meeting
    • Where: Electrolux
    • When: two times in the 3rd week of September
    • Present benefits and success stories
    • Attendance: ~80 in each meeting
  • 15. Induction days
    • 25-26th of September
    • Info about AIESEC
    • Workshops
    • Socialising event on 25th
    • Attendance: 50 people