Promotion  plan Fall recruitment AIESEC Stockholm
Our main target groups <ul><li>Business Students </li></ul><ul><li>HR Students  </li></ul><ul><li>Other  Social Science St...
Member Profile -  who are they? <ul><li>First two years of Bachelor studies or the first year of Master studies </li></ul>...
Benefits for students <ul><li>Hands-on experience in sales, team work, leadership, talent management, finance, communicati...
Business, HR and  other  Social Science students <ul><li>Target university: SU </li></ul><ul><li>Target departments: facul...
Engineering and IT students <ul><li>Target university: KTH </li></ul><ul><li>Target departments: Industrial economics, civ...
How are we going to reach out to our target groups?
www.aiesec-stockholm.se <ul><li>On the front page </li></ul><ul><li>Short introduction of AIESEC </li></ul><ul><li>Details...
Posters <ul><li>Layout done by beginning of August (simple, striking design with thought provoking question and contact in...
Stands at orientation days <ul><li>Contact with schools right now (SU, KTH, Södertörn, SSE, Karolinska) </li></ul><ul><li>...
Business Cards <ul><li>Personalised for LCP, VPER, VPICX and  ICX  PM s </li></ul><ul><li>Generic  “ AIESEC Stockholm ” ca...
Class presentations <ul><li>First week of September  </li></ul><ul><li>Schools: SU, KTH, </li></ul><ul><li>By the first we...
Getting an article published in student magazine  i.e.  Gaudeamus <ul><li>For the first issue of the fall. </li></ul><ul><...
Information meeting <ul><li>Where: Electrolux </li></ul><ul><li>When:  two times in the 3rd week of  September </li></ul><...
Induction days <ul><li>25-26th of September </li></ul><ul><li>Info about AIESEC </li></ul><ul><li>Workshops </li></ul><ul>...
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Promotion Ideas Stockholm

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  • Story of the shark in three tanks.
  • Promotion Ideas Stockholm

    1. 1. Promotion plan Fall recruitment AIESEC Stockholm
    2. 2. Our main target groups <ul><li>Business Students </li></ul><ul><li>HR Students </li></ul><ul><li>Other Social Science Students - Development studies, international relations, teachers… </li></ul><ul><li>Engineering and IT Students </li></ul>
    3. 3. Member Profile - who are they? <ul><li>First two years of Bachelor studies or the first year of Master studies </li></ul><ul><li>They are proactive students and open to opportunities </li></ul><ul><li>They want to make a positive impact on society </li></ul><ul><li>They want to stand out in the professional world </li></ul><ul><li>They want hands-on learning experience </li></ul>
    4. 4. Benefits for students <ul><li>Hands-on experience in sales, team work, leadership, talent management, finance, communication, event management </li></ul><ul><li>International environment </li></ul><ul><li>Global networking </li></ul><ul><li>Access to the corporate world </li></ul><ul><li>Exchange program </li></ul>
    5. 5. Business, HR and other Social Science students <ul><li>Target university: SU </li></ul><ul><li>Target departments: faculty of humanities, business school, economics, department of advertisement and PR, political science </li></ul><ul><li>Marketing channels: Orientation days, campus stands, on-line (sus.su.se), lecture bashes, magazines, posters, flyers </li></ul>
    6. 6. Engineering and IT students <ul><li>Target university: KTH </li></ul><ul><li>Target departments: Industrial economics, civil engineering and teaching, IT </li></ul><ul><li>Marketing channels: Orientation days, campus stands, on-line, lecture bashes, magazines, posters, flyers </li></ul>
    7. 7. How are we going to reach out to our target groups?
    8. 8. www.aiesec-stockholm.se <ul><li>On the front page </li></ul><ul><li>Short introduction of AIESEC </li></ul><ul><li>Details about the information meeting </li></ul><ul><li>Sign up form, (name & email) </li></ul><ul><li>Done by the 1st week of August </li></ul>
    9. 9. Posters <ul><li>Layout done by beginning of August (simple, striking design with thought provoking question and contact info) </li></ul><ul><li>Printing 2 nd week of August </li></ul><ul><li>Putting them up at schools from the 3 rd week . (SU, KTH, student campuses in Kista, Lappis, Södertörn, Karolinska, SSE) </li></ul>
    10. 10. Stands at orientation days <ul><li>Contact with schools right now (SU, KTH, Södertörn, SSE, Karolinska) </li></ul><ul><li>Booking a spot/table (July) </li></ul><ul><li>What to bring: Roll up, posters, coffee, tea, sign up sheets </li></ul>
    11. 11. Business Cards <ul><li>Personalised for LCP, VPER, VPICX and ICX PM s </li></ul><ul><li>Generic “ AIESEC Stockholm ” cards for the other members </li></ul><ul><li>Template already done </li></ul><ul><li>Printing by August </li></ul>
    12. 12. Class presentations <ul><li>First week of September </li></ul><ul><li>Schools: SU, KTH, </li></ul><ul><li>By the first week of August: Create schedule of classes to attend and who should do it </li></ul><ul><li>Classes: faculty of humanities, business school, economics, department of advertisement and PR, political science, Industrial economics, civil engineering and teaching, IT </li></ul>
    13. 13. Getting an article published in student magazine i.e. Gaudeamus <ul><li>For the first issue of the fall. </li></ul><ul><li>Contact has already been made with the magazine. </li></ul><ul><li>An interview with and AIESEC alumni who has been on internship </li></ul>
    14. 14. Information meeting <ul><li>Where: Electrolux </li></ul><ul><li>When: two times in the 3rd week of September </li></ul><ul><li>Present benefits and success stories </li></ul><ul><li>Attendance: ~80 in each meeting </li></ul>
    15. 15. Induction days <ul><li>25-26th of September </li></ul><ul><li>Info about AIESEC </li></ul><ul><li>Workshops </li></ul><ul><li>Socialising event on 25th </li></ul><ul><li>Attendance: 50 people </li></ul>

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