My AIESEC story
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My AIESEC story

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My AIESEC story My AIESEC story Presentation Transcript

  • My AIESEC story
  • We need to communicate AIESEC In Greek SIMPLY Story telling
  • Simplicity & Story telling People buy WHY you do it, not what you do!
  • Simplicity & Story telling has two conditions: AIESEC understanding Personal experience understanding
  • Golden circles theory
  • WHY • Empowering young people for “peace and fulfillment of humankind’s potential HOW • Value-based platform • Exploration and development of leadership potential accessible to high volume of young people • Experiential learning, cross-cultural understanding and creating positive impact WHAT • AIESEC XP and programs • Value proposition
  • What is your own?
  • Take a piece of paper
  • Why am I in AIESEC now?(instead all the other options I had)
  • How does this connect with my personal future plans and dreams?
  • What have I gained from my XP in AIESEC?
  • Would I recommend this XP to other people? and if yes why?
  • Share your own WHY-HOW- WHAT
  • Communicating AIESEC to different stakeholders It’s not about…
  • Imagine doing a classroom presentation to 50 students. (Economics 1st year) How would you present AIESEC in order to attract them? 2 minutes!
  • Imagine meeting a professor. (English Department) How would you present AIESEC in order to attract them? 1 minute!
  • Imagine having a conversation with your parents. How would you present AIESEC in order to make them understand it and agree on your decision to join it? 2 minutes!
  • Tips  Give examples/share stories  Use arguments with data  Customize your message according to type of audience  Efficiency of communication depends on how well you know your audience!  Try to “sell” your personal XP with honesty  Communicate through simple examples
  • Story telling VS Branding
  • Information that I want to communicate To have clean clothes Washing machine Brand washing machine Final Message Clean clothes
  • We are all brand ambassadors!
  • Keep it simple and real ;)
  • Thank you 