Marketing global talent

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  • 1. Marketing Global TalentMarketing Global Talent Especially for VIPs ;)Especially for VIPs ;) Pinzari Christina - PR & Media Manager 13-14
  • 2. GCP eventGCP event Job Fair Athens Reach: National When: 5& 6 April 2013 | 14 & 15 May 2014 How we got there: called and asked to be there ;) Agreement:  Info desk [For AIESEC]  Logo on materials [Job Fair Athens] + site [Both]  Text on site / Booklet [Job Fair Athens]  Social Media Posts [Both] Result: 100+ contacts mainly for Explore in 2013, mainly for Global Talent (but also had Explore) in 2014 - not clear yet how many raises Goal: Global Talent raises from the event :)
  • 3. Events ManagementEvents Management Participation  Info desk / Stand  Speech  Indirect (promo & positioning)  Attend (Networking)
  • 4. Events Management - ParticipationEvents Management - Participation What can we offer:  Newsletter (Partners or National)  Logo on site (Partners section)  Press Release in site (Partners News)  Many more - always have in mind though who you partner with (their values, reputation & practices - how would it affect AIESEC's brand?) and what's the objective and final goal of this partnership  Win to win situation (protect AIESEC!)
  • 5. Event Management - ParticipationEvent Management - Participation Info desk  Find people to attend (at least 2 weeks before)  Check Materials (at least 1 week before)  Divide people and send them in groups  NEVER leave the desk empty  Always have the table clean and well set (no coffe, chocolates, flyers from other companies etc.)  Have a laptop with you & put contacts on podio (special "events application" on AIESEC Greece ORS)
  • 6. On-line portals - UNI ServicesOn-line portals - UNI Services Always send first to the COMM functional to make sure no-one else has the account!  Find the ones that cover your market & target audience  See what you can do for them (quality interships developing leadership skills, promotion etc.).  See what you need (money, recognition, their trust & "brand"..?)  Prepare Proposal (ALWAYS win to win)  Prepare description of some positions and include it in proposal  Find their contacts (Contact section on site)  Call :)
  • 7. Partnership ProposalPartnership Proposal  Suggestions for issues to cover:  What is AIESEC (essence, numbers, countries..) & results  Why should youth take our interships  Why should the partner co-operate with us (benefits)  What do we need exactly (money, promo..?)
  • 8. Any Questions? Contact me at christine.pinzari@aiesec.net