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A growing body of epidemiological and social science research (see AIDSTAR-One's Technical Consultation page) links alcohol consumption with sexual behaviors that put people at risk for HIV and other sexually transmitted infections. To better understand this connection, AIDSTAR-One is conducting a 2-year demonstration project in Namibia—a country with high HIV prevalence and heavy alcohol use. To inform project design, AIDSTAR-One undertook formative research to understand how bar owners, staff, patrons, and community members perceive the risks and benefits of alcohol consumption and to solicit ideas about approaches for mitigating the negative effects of alcohol. The results of the formative research are reported here.