Introductory brief for The future of the Mobile Internet from an Operators Perspective   Kieran Mahon, Media Development M...
FEATURES of Mobile Device “ DVB / DAB  these letters stand for the fastest way to deliver ‘ video content’’  to wireless d...
Perfect world concept Future of the Mobile Internet   <ul><li>Every user would have a Mobile Internet menu that would: </l...
Vodafone Live! Dynamic MENU (SmartMenu) Future of the Mobile Internet   This ID is passed every time a customer interacts ...
Relevance of information can be improved by filtering Future of the Mobile Internet   <ul><li>Location Based services </li...
SEARCH Future of the Mobile Internet   <ul><li>Diameter of Mobile Internet very high (compared to Fixed) </li></ul><ul><li...
Wireless networks Future of the Mobile Internet   <ul><li>3G speeds increasing </li></ul><ul><li>Cost of access decreasing...
People Future of the Mobile Internet   <ul><li>New uses of Mobile Internet  </li></ul><ul><li>Context is the biggest influ...
Conclusion Future of the Mobile Internet   “… The Mobile Internet is going to be bigger than the Fixed line Internet …” 9
END The future of the Mobile Internet from an Operators Perspective   Kieran Mahon, Media Development Manager, Vodafone Ir...
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Kieran Mahon - The future of the Mobile Internet from an Operators Perspective

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Kieran Mahon - The future of the Mobile Internet from an Operators Perspective

  1. 1. Introductory brief for The future of the Mobile Internet from an Operators Perspective Kieran Mahon, Media Development Manager, Vodafone Ireland
  2. 2. FEATURES of Mobile Device “ DVB / DAB these letters stand for the fastest way to deliver ‘ video content’’ to wireless devices Future of the Mobile Internet <ul><li>DISADVANTAGES </li></ul><ul><li>Battery Life </li></ul><ul><li>Usability is poor </li></ul><ul><li>Small screen size </li></ul><ul><li>Poor input devices </li></ul>2 ADVANTAGES include: “ DVB / DAB these letters stand for the fastest way to deliver ‘ video content’’ to wireless devices <ul><li>Always on </li></ul><ul><li>Always with the user </li></ul><ul><li>Personal to the user </li></ul><ul><li>Unique ID (MSISDN) </li></ul><ul><li>No wires (freedom) </li></ul><ul><li>High speed Internet </li></ul><ul><li>Voice, SMS, etc. </li></ul><ul><li>Portable Storage </li></ul><ul><li>Digital TV/Radio </li></ul><ul><li>PVR </li></ul><ul><li>Cameras </li></ul><ul><li>GPS </li></ul><ul><li>Multimedia Computer </li></ul>3 DISADVANTAGES
  3. 3. Perfect world concept Future of the Mobile Internet <ul><li>Every user would have a Mobile Internet menu that would: </li></ul><ul><ul><li>Pre-empt their requirements </li></ul></ul><ul><ul><li>Reflect their tastes </li></ul></ul><ul><ul><li>Understand their context (travelling to work, holiday, etc) </li></ul></ul>3a
  4. 4. Vodafone Live! Dynamic MENU (SmartMenu) Future of the Mobile Internet This ID is passed every time a customer interacts with the Internet 1 Frequently accessed link to content (lots of clicks to access) 2 This link can be copied and placed higher in the menu structure 3 Resulting in fewer clicks and a menu that reflects our customers preferences 1 2 3 <ul><li>Always on </li></ul><ul><li>Always with the user </li></ul><ul><li>Personal to the user </li></ul><ul><li>Unique ID (MSISDN) </li></ul>4
  5. 5. Relevance of information can be improved by filtering Future of the Mobile Internet <ul><li>Location Based services </li></ul><ul><ul><li>Wireless Network positioning </li></ul></ul><ul><ul><li>Global Positioning Service (GPS) </li></ul></ul><ul><li>Collaborative filtering </li></ul><ul><ul><li>Making recommendation based on group behaviour </li></ul></ul>5
  6. 6. SEARCH Future of the Mobile Internet <ul><li>Diameter of Mobile Internet very high (compared to Fixed) </li></ul><ul><li>Mobile Internet is developing into Multimedia object based (less text) </li></ul><ul><li>Presents new challenges to indexing content </li></ul>6
  7. 7. Wireless networks Future of the Mobile Internet <ul><li>3G speeds increasing </li></ul><ul><li>Cost of access decreasing </li></ul><ul><li>IMS enabling Quality of Service (QoS) </li></ul><ul><li>IMS access network agnostic </li></ul><ul><li>IMS enabling Fixed Mobile Convergence </li></ul>7
  8. 8. People Future of the Mobile Internet <ul><li>New uses of Mobile Internet </li></ul><ul><li>Context is the biggest influence on accessing the Mobile Internet </li></ul><ul><li>Attention span short </li></ul><ul><li>Broadcast = Mass Market </li></ul><ul><li>3G = Niche Market </li></ul>8
  9. 9. Conclusion Future of the Mobile Internet “… The Mobile Internet is going to be bigger than the Fixed line Internet …” 9
  10. 10. END The future of the Mobile Internet from an Operators Perspective Kieran Mahon, Media Development Manager, Vodafone Ireland 10

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