Hélène Haughney - Nubiq: Our Mobile Web Experiences

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  • 1.
    • Our Mobile Web Experiences !
    • Hélène Haughney
    • Nubiq Technology Ltd.
  • 2.
    • Who are we?
    • What do we know about mobile web?
    • What is Zinadoo?
    • Challenges in developing it for Mobile Web?
    • How do we overcome them?
    • What do our customers think?
    Contents
  • 3.
    • Launched in September 2006.
    • Spin out from the TSSG, Waterford Institute of Technology.
    • Experts in Mobile Web Solutions and Products.
      • First major product - Zinadoo.com
        • Consumer service
        • White Labelled service
    • Second product – MobiSeer.com (alpha only)
    Nubiq Foundations
  • 4. Mobile Website Creation
  • 5. What is Zinadoo?
    • Zinadoo lets you create your own mobile website in 3 easy steps.
    • Once you have created your site you can then promote it with your own set of text and email services.
    • Web 2.0  Mobile Web 2.0 product.
    • Brings the social network to the mobile.
    • www.zinadoo.com (Web interface)
    • www.zinadoo.mobi (Mobile Web interface)
  • 6.  
  • 7. How Zinadoo Started
  • 8. Zinadoo Development – Release 1
  • 9. Zinadoo Development – Release 2
  • 10.
    • Target audience – Who uses the mobile web
      • Business
      • Social communities
      • Clubs and Societies
      • Personal Interests
    • Overcoming barriers to entry
      • Slow download speeds
      • Data charges
      • Handset Usability
      • Poor Content
    Developing for the Mobile Web
  • 11.
    • Usability and accessibility on the web and mobile web.
      • Test your design early and often
      • Continuous integration
      • Apply this to Agile development cycles
    • Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage.
    Developing for the Mobile Web
  • 12.
    • Handset testing (Nokia Browser != OpenWave Browser).
      • Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial).
      • Use WALL – Wireless Abstraction Library, write the markup once for all handsets.
    • Emulators do not always emulate correctly.
      • Test early and often – learn peculiarities early e.g forms.
    Developing for the Mobile Web
  • 13.
    • Teach users about the limitations of mobile devices when constructing their mobile sites.
    Developing for the Mobile Web
  • 14. Zinadoo Conversions March – May 2007 Homepage hits converted to registrations %
  • 15. Sample Mobile Web Users
  • 16. Sample Mobile Web Users
  • 17. Sample Mobile Web Users “ We selected Zinadoo after researching mobile web browsing. It is effective for candidate selection and the site was easy to create” Garvan Cerasi, MD Logiskills Group. “ We use our mobile website to interact with our members and SMS to keep in touch with them” Club Secretary, Eire Og GAA Club .
  • 18. Benefits of Mobile Web
    • Brings mobile technology to non-technical users.
    • Using the most effective communication tool – the mobile phone.
    • Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society.
  • 19. Sample users
    • Social Clubs,
    • Bloggers, Journalists
    • Travel Diaries,
    • SMEs,
    • Event Organisation
    • Sporting Clubs – Golf, Football,
    • Societies – art, travel, books
    • Music Fans
    • Family Pictures
    • Photos from Holidays
  • 20. Mobile Operator Feedback Low Capex Killer App Usability Managed, Hosted Service No Integration Business Model
  • 21.
    • Questions?
  • 22.
    • Hélène Haughney
    • Email: hhaughney@nubiq.com
    • Tel: +353 (0)86 8504947
    • Web: www.nubiq.com
    • Mobile Web: www.nubiq.mobi