Our Mobile Web Experiences ! Hélène Haughney Nubiq Technology Ltd.

Our Mobile Web Experiences !

Hélène Haughney

Nubiq Technology Ltd.

Who are we? What do we know about mobile web? What is Zinadoo? Challenges in developing it for Mobile Web? How do we overcome them? What do our customers think? Contents

Who are we?

What do we know about mobile web?

What is Zinadoo?

Challenges in developing it for Mobile Web?

How do we overcome them?

What do our customers think?

Launched in September 2006. Spin out from the TSSG, Waterford Institute of Technology. Experts in Mobile Web Solutions and Products. First major product - Zinadoo.com Consumer service White Labelled service Second product – MobiSeer.com (alpha only) Nubiq Foundations

Launched in September 2006.

Spin out from the TSSG, Waterford Institute of Technology.

Experts in Mobile Web Solutions and Products.

First major product - Zinadoo.com

Consumer service

White Labelled service

Second product – MobiSeer.com (alpha only)

Mobile Website Creation

What is Zinadoo? Zinadoo lets you create your own mobile website in 3 easy steps. Once you have created your site you can then promote it with your own set of text and email services. Web 2.0  Mobile Web 2.0 product. Brings the social network to the mobile. www.zinadoo.com (Web interface) www.zinadoo.mobi (Mobile Web interface)

Zinadoo lets you create your own mobile website in 3 easy steps.

Once you have created your site you can then promote it with your own set of text and email services.

Web 2.0  Mobile Web 2.0 product.

Brings the social network to the mobile.

www.zinadoo.com (Web interface)

www.zinadoo.mobi (Mobile Web interface)

How Zinadoo Started

Zinadoo Development – Release 1

Zinadoo Development – Release 2

Target audience – Who uses the mobile web Business Social communities Clubs and Societies Personal Interests Overcoming barriers to entry Slow download speeds Data charges Handset Usability Poor Content Developing for the Mobile Web

Target audience – Who uses the mobile web

Business

Social communities

Clubs and Societies

Personal Interests

Overcoming barriers to entry

Slow download speeds

Data charges

Handset Usability

Poor Content

Usability and accessibility on the web and mobile web. Test your design early and often Continuous integration Apply this to Agile development cycles Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage. Developing for the Mobile Web

Usability and accessibility on the web and mobile web.

Test your design early and often

Continuous integration

Apply this to Agile development cycles

Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage.

Handset testing (Nokia Browser != OpenWave Browser). Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial). Use WALL – Wireless Abstraction Library, write the markup once for all handsets. Emulators do not always emulate correctly. Test early and often – learn peculiarities early e.g forms. Developing for the Mobile Web

Handset testing (Nokia Browser != OpenWave Browser).

Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial).

Use WALL – Wireless Abstraction Library, write the markup once for all handsets.

Emulators do not always emulate correctly.

Test early and often – learn peculiarities early e.g forms.

Teach users about the limitations of mobile devices when constructing their mobile sites. Developing for the Mobile Web

Teach users about the limitations of mobile devices when constructing their mobile sites.

Zinadoo Conversions March – May 2007 Homepage hits converted to registrations %

Sample Mobile Web Users

Sample Mobile Web Users

Sample Mobile Web Users “ We selected Zinadoo after researching mobile web browsing. It is effective for candidate selection and the site was easy to create” Garvan Cerasi, MD Logiskills Group. “ We use our mobile website to interact with our members and SMS to keep in touch with them” Club Secretary, Eire Og GAA Club .

Benefits of Mobile Web Brings mobile technology to non-technical users. Using the most effective communication tool – the mobile phone. Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society.

Brings mobile technology to non-technical users.

Using the most effective communication tool – the mobile phone.

Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society.

Sample users Social Clubs, Bloggers, Journalists Travel Diaries, SMEs, Event Organisation Sporting Clubs – Golf, Football, Societies – art, travel, books Music Fans Family Pictures Photos from Holidays

Social Clubs,

Bloggers, Journalists

Travel Diaries,

SMEs,

Event Organisation

Sporting Clubs – Golf, Football,

Societies – art, travel, books

Music Fans

Family Pictures

Photos from Holidays

Mobile Operator Feedback Low Capex Killer App Usability Managed, Hosted Service No Integration Business Model

Questions?

Questions?

Hélène Haughney Email: hhaughney@nubiq.com Tel: +353 (0)86 8504947 Web: www.nubiq.com Mobile Web: www.nubiq.mobi

Hélène Haughney

Email: hhaughney@nubiq.com

Tel: +353 (0)86 8504947

Web: www.nubiq.com

Mobile Web: www.nubiq.mobi