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Hélène Haughney - Nubiq: Our Mobile Web Experiences
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Hélène Haughney - Nubiq: Our Mobile Web Experiences

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  • Transcript

    • 1.
      • Our Mobile Web Experiences !
      • Hélène Haughney
      • Nubiq Technology Ltd.
    • 2.
      • Who are we?
      • What do we know about mobile web?
      • What is Zinadoo?
      • Challenges in developing it for Mobile Web?
      • How do we overcome them?
      • What do our customers think?
      Contents
    • 3.
      • Launched in September 2006.
      • Spin out from the TSSG, Waterford Institute of Technology.
      • Experts in Mobile Web Solutions and Products.
        • First major product - Zinadoo.com
          • Consumer service
          • White Labelled service
      • Second product – MobiSeer.com (alpha only)
      Nubiq Foundations
    • 4. Mobile Website Creation
    • 5. What is Zinadoo?
      • Zinadoo lets you create your own mobile website in 3 easy steps.
      • Once you have created your site you can then promote it with your own set of text and email services.
      • Web 2.0  Mobile Web 2.0 product.
      • Brings the social network to the mobile.
      • www.zinadoo.com (Web interface)
      • www.zinadoo.mobi (Mobile Web interface)
    • 6.  
    • 7. How Zinadoo Started
    • 8. Zinadoo Development – Release 1
    • 9. Zinadoo Development – Release 2
    • 10.
      • Target audience – Who uses the mobile web
        • Business
        • Social communities
        • Clubs and Societies
        • Personal Interests
      • Overcoming barriers to entry
        • Slow download speeds
        • Data charges
        • Handset Usability
        • Poor Content
      Developing for the Mobile Web
    • 11.
      • Usability and accessibility on the web and mobile web.
        • Test your design early and often
        • Continuous integration
        • Apply this to Agile development cycles
      • Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage.
      Developing for the Mobile Web
    • 12.
      • Handset testing (Nokia Browser != OpenWave Browser).
        • Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial).
        • Use WALL – Wireless Abstraction Library, write the markup once for all handsets.
      • Emulators do not always emulate correctly.
        • Test early and often – learn peculiarities early e.g forms.
      Developing for the Mobile Web
    • 13.
      • Teach users about the limitations of mobile devices when constructing their mobile sites.
      Developing for the Mobile Web
    • 14. Zinadoo Conversions March – May 2007 Homepage hits converted to registrations %
    • 15. Sample Mobile Web Users
    • 16. Sample Mobile Web Users
    • 17. Sample Mobile Web Users “ We selected Zinadoo after researching mobile web browsing. It is effective for candidate selection and the site was easy to create” Garvan Cerasi, MD Logiskills Group. “ We use our mobile website to interact with our members and SMS to keep in touch with them” Club Secretary, Eire Og GAA Club .
    • 18. Benefits of Mobile Web
      • Brings mobile technology to non-technical users.
      • Using the most effective communication tool – the mobile phone.
      • Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society.
    • 19. Sample users
      • Social Clubs,
      • Bloggers, Journalists
      • Travel Diaries,
      • SMEs,
      • Event Organisation
      • Sporting Clubs – Golf, Football,
      • Societies – art, travel, books
      • Music Fans
      • Family Pictures
      • Photos from Holidays
    • 20. Mobile Operator Feedback Low Capex Killer App Usability Managed, Hosted Service No Integration Business Model
    • 21.
      • Questions?
    • 22.
      • Hélène Haughney
      • Email: hhaughney@nubiq.com
      • Tel: +353 (0)86 8504947
      • Web: www.nubiq.com
      • Mobile Web: www.nubiq.mobi