What is Tribes? redefining the mobile experience TRIBES from Alatto Mobile Internet Made Easy Gøran B. Aasen [email_address] Mobile: +353 87 980 4545 Office: +353 1 209 0700 www.alatto.com

Agenda Background OFF-Portal Where does TRIBES fit in? How it works Some Screenshots TRIBES positioning Case Study – Operator Portal vs OFF-Portal What makes TRIBES unique

Background OFF-Portal

Where does TRIBES fit in?

How it works

Some Screenshots

TRIBES positioning

Case Study – Operator Portal vs OFF-Portal

What makes TRIBES unique

Background OFF-Portal Mobile operators (MNOs) are experiencing that users spend more and more time and money in the OFF-Portal space: “ In the US, off-portal business grew 400% in the year to Sept. 2006” (source: Mobile Entertainment, March 2007 issue 25 /US Mobile Marketing Association) “ Around 70% of European mobile content is purchased off-portal” (source: Mobile Europe, 13. February 2006 ) Mobile operators now realize that the OFF-Portal market can help them boost their revenues if they have the right tools to stimulate this area. At the same time Outsourcing , Managed Services and SaaS seem to be a focus for most mobile operators. Most other tools available today enable the MNOs to extend their “walled garden” slightly , BUT do these tools really give the people what they want?

Mobile operators (MNOs) are experiencing that users spend more and more time and money in the OFF-Portal space:

“ In the US, off-portal business grew 400% in the year to Sept. 2006” (source: Mobile Entertainment, March 2007 issue 25 /US Mobile Marketing Association)

“ Around 70% of European mobile content is purchased off-portal” (source: Mobile Europe, 13. February 2006 )

Mobile operators now realize that the OFF-Portal market can help them boost their revenues if they have the right tools to stimulate this area.

At the same time Outsourcing , Managed Services and SaaS seem to be a focus for most mobile operators.

Most other tools available today enable the MNOs to extend their “walled garden” slightly , BUT do these tools really give the people what they want?

Where does TRIBES fit in ? TRIBES is a standalone hosted solution targeted towards portal owners looking to succeed in the OFF-Portal market. TRIBES is easily integrated as a natural extension to existing portal’s. TRIBES rate NEW and existing sites in real time and thereby empower the portal owner to offer a dynamic OFF-Portal based on what the users really want. Portal owner can decide which parts of TRIBES to manage internally, and outsource the rest to Alatto or a partner/reseller.

TRIBES is a standalone hosted solution targeted towards portal owners looking to succeed in the OFF-Portal market.

TRIBES is easily integrated as a natural extension to existing portal’s.

TRIBES rate NEW and existing sites in real time and thereby empower the portal owner to offer a dynamic OFF-Portal based on what the users really want.

Portal owner can decide which parts of TRIBES to manage internally, and outsource the rest to Alatto or a partner/reseller.

How it works TRIBES consists of an index of OFF-Portal sites combined with a patented browsing methodology. TRIBES as a proxy insert a tailored persistent toolbar on top of all content. And TRIBES record all available user statistics. This enable us to: Analyze and present suitable content in a tailored view to each user depending on own preferences and behavior. Update the TRIBES index and thereby give the users what they want . Prioritize our development efforts and develop the solution further according to current trends.

TRIBES consists of an index of OFF-Portal sites combined with a patented browsing methodology.

TRIBES as a proxy insert a tailored persistent toolbar on top of all content. And TRIBES record all available user statistics.

This enable us to:

Analyze and present suitable content in a tailored view to each user depending on own preferences and behavior.

Update the TRIBES index and thereby give the users what they want .

Prioritize our development efforts and develop the solution further according to current trends.

Some Tribes Screenshots

Tribes positioning Internet Mobile Internet Tribes Index of Mobile Sites Operator Portal Several links from the portal to Tribes, ”home” button for return to portal Tribes SiteFinder help the portal owner to build and maintain a quality directory of compelling sites

Casestudy - Operator Portal vs OFF-Portal Telfort, Holland 3rd largest operator in the Netherlands. Open portal on wap.telfort.nl 2,4 million subscribers. 155k wap subscribers. Telfort’s portal is branded ” Spot ”

Telfort, Holland

3rd largest operator in the Netherlands.

Open portal on wap.telfort.nl

2,4 million subscribers.

155k wap subscribers.

Telfort’s portal is branded ” Spot ”

Telfort TRIBES = Zap it! TRIBES is branded ” Zap it! ” Links to ”Zap it!” from 5 different portal categories. The ”Zap it!” (TRIBES) Toolbar is branded and tailored.

TRIBES is branded ” Zap it! ”

Links to ”Zap it!” from 5 different portal categories.

The ”Zap it!” (TRIBES) Toolbar is branded and tailored.

Telfort - High level overview Telfort Portal Portal Sub Categories TRIBES OFF-Portal Home button on the tailored toolbar secure ”circular navigation”

What makes TRIBES Unique Personalised views for each individual user. TRIBES works on all wap enabled handsets. NO need for downloads and installations. NO OTA – “over the air” provision required. Quick time to launch. Persistent toolbar which include one click back to portal. Real-Time popularity rating of new and existing sites. TRIBES records all behavior for statistical analysis purposes. This unique data is unique and include: Search info, domains/sites found, geographical user data, rating, duration, clicks, visits, session info, etc.

Personalised views for each individual user.

TRIBES works on all wap enabled handsets.

NO need for downloads and installations.

NO OTA – “over the air” provision required.

Quick time to launch.

Persistent toolbar which include one click back to portal.

Real-Time popularity rating of new and existing sites.

TRIBES records all behavior for statistical analysis purposes. This unique data is unique and include:

Search info, domains/sites found, geographical user data, rating, duration, clicks, visits, session info, etc.

Thank you ! Gøran B. Aasen Mobile: +353 87 980 4545 Email: goran.aasen@alatto.com TRIBES Demo portals available on: tribes.cc/demo gb.tribes.cc/globalen Tribes under Opera Mini

Thank you !

Gøran B. Aasen

Mobile: +353 87 980 4545

Email: goran.aasen@alatto.com

TRIBES Demo portals available on:

tribes.cc/demo

gb.tribes.cc/globalen