Frederic Hererra - Mobile Media

Slide 1: Mobile Media R&D trends & user-oriented developments Frederic Herrera National Digital Research Centre Institute of Arts, Design & Technology

Slide 2: Key points • R&D trends • NDRC • Irish context • User-oriented developments • References documents • Questions

Slide 3: R&D trends • Science Foundation Ireland • Enterprise Ireland • IDA • Need coordination to scale and position Irish companies as partners of MNCs

Slide 4: National Digital Research Centre - Located in Digital Exchange - Translational Research Projects - Collaborative & Multi-disciplinary projects - Social & Commercial Value

Slide 5: Irish Context • Mature market: 6% has 3G phone, 43% of mobile phone users has more text than other apps • Approximate increase of 800,000 subs in last 24 months • Total Mobile Revenues: from 465,000,000 in Q1 of 2005 to 506,000,000 in Q4 of 2006 • Total Volume Mins: from 1.344 billion in Q1 of 2005 to 2,001 billion in Q4 of 2006 • Total Volume SMS: from 1,064 billion in Q1 of 2005 to 1,645 billion in Q4 of 2006 • Competition. Choice. Early adopters.

Slide 6: User-oriented developments • Micro-economic context: $ • Sales of media devices and accessories • The impact of RSS, Twitter, and iTunes. • All-in-one offline devices or widgets?

Slide 7: User-oriented developments • Design of mobile services and products is difficult • Lowest common denominator: v. lite • social & tangible experiences: Nokia, rfid, w- lan • Web experiences vs mobile experiences

Slide 8: User-oriented developments • Very much context-based and task-oriented • Design & Usability are key to personal adoption • Interaction, Graphics, Online/Web, Information, Visual Communications (Typo, Visualisation), User Interfaces, Usability, Service Design • Personas, tasks, attention situations

Slide 9: Design for web 2.0 • Semantic Mark-up (XML) • Separation of presentation layers from core data sets • Mash-ups • Intuitive user-controlled features • Tags • Reporting • Scalability of design

Slide 10: Reference Documents • Google iCalendar Product Presentation • 37 Signals Get Real Report • Read Write Web articles • Comreg • EU Living Labs and a few small independent labs • EU evaluations: cultural, scientific, and content networks • Commercial labs: Nokia, Yahoo!, Google, Microsoft, MIT advertising

Slide 11: Your questions Thank you for your attention Enjoy your lunch frederic.herrera@iadt.ie