Mobile Media R&D trends & user-oriented developments Frederic Herrera National Digital Research Centre Institute of Arts, Design & Technology

R&D trends & user-oriented developments

Frederic Herrera

National Digital Research Centre

Institute of Arts, Design & Technology

Key points R&D trends NDRC Irish context User-oriented developments References documents Questions

R&D trends

NDRC

Irish context

User-oriented developments

References documents

Questions

R&D trends Science Foundation Ireland Enterprise Ireland IDA Need coordination to scale and position Irish companies as partners of MNCs

Science Foundation Ireland

Enterprise Ireland

IDA

Need coordination to scale and position Irish companies as partners of MNCs

National Digital Research Centre - Located in Digital Exchange - Translational Research Projects - Collaborative & Multi-disciplinary projects - Social & Commercial Value

Irish Context Mature market: 6% has 3G phone, 43% of mobile phone users has more text than other apps Approximate increase of 800,000 subs in last 24 months Total Mobile Revenues: from 465,000,000 in Q1 of 2005 to 506,000,000 in Q4 of 2006 Total Volume Mins: from 1.344 billion in Q1 of 2005 to 2,001 billion in Q4 of 2006 Total Volume SMS: from 1,064 billion in Q1 of 2005 to 1,645 billion in Q4 of 2006 Competition. Choice. Early adopters.

Mature market: 6% has 3G phone, 43% of mobile phone users has more text than other apps

Approximate increase of 800,000 subs in last 24 months

Total Mobile Revenues: from 465,000,000 in Q1 of 2005 to 506,000,000 in Q4 of 2006

Total Volume Mins: from 1.344 billion in Q1 of 2005 to 2,001 billion in Q4 of 2006

Total Volume SMS: from 1,064 billion in Q1 of 2005 to 1,645 billion in Q4 of 2006

Competition. Choice. Early adopters.

User-oriented developments Micro-economic context: $ Sales of media devices and accessories The impact of RSS, Twitter, and iTunes. All-in-one offline devices or widgets?

Micro-economic context: $

Sales of media devices and accessories

The impact of RSS, Twitter, and iTunes.

All-in-one offline devices or widgets?

User-oriented developments Design of mobile services and products is difficult Lowest common denominator: v. lite social & tangible experiences: Nokia, rfid, w-lan Web experiences vs mobile experiences

Design of mobile services and products is difficult

Lowest common denominator: v. lite

social & tangible experiences: Nokia, rfid, w-lan

Web experiences vs mobile experiences

User-oriented developments Very much context-based and task-oriented Design & Usability are key to personal adoption Interaction, Graphics, Online/Web, Information, Visual Communications (Typo, Visualisation), User Interfaces, Usability, Service Design Personas, tasks, attention situations

Very much context-based and task-oriented

Design & Usability are key to personal adoption

Interaction, Graphics, Online/Web, Information, Visual Communications (Typo, Visualisation), User Interfaces, Usability, Service Design

Personas, tasks, attention situations

Design for web 2.0 Semantic Mark-up (XML) Separation of presentation layers from core data sets Mash-ups Intuitive user-controlled features Tags Reporting Scalability of design

Semantic Mark-up (XML)

Separation of presentation layers from core data sets

Mash-ups

Intuitive user-controlled features

Tags

Reporting

Scalability of design

Reference Documents Google iCalendar Product Presentation 37 Signals Get Real Report Read Write Web articles Comreg EU Living Labs and a few small independent labs EU evaluations: cultural, scientific, and content networks Commercial labs: Nokia, Yahoo!, Google, Microsoft, MIT advertising

Google iCalendar Product Presentation

37 Signals Get Real Report

Read Write Web articles

Comreg

EU Living Labs and a few small independent labs

EU evaluations: cultural, scientific, and content networks

Commercial labs: Nokia, Yahoo!, Google, Microsoft, MIT advertising

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