Frederic Hererra - Mobile Media

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Frederic Hererra - Mobile Media

  1. 1. Mobile Media <ul><li>R&D trends & user-oriented developments </li></ul><ul><li>Frederic Herrera </li></ul><ul><li>National Digital Research Centre </li></ul><ul><li>Institute of Arts, Design & Technology </li></ul>
  2. 2. Key points <ul><li>R&D trends </li></ul><ul><li>NDRC </li></ul><ul><li>Irish context </li></ul><ul><li>User-oriented developments </li></ul><ul><li>References documents </li></ul><ul><li>Questions </li></ul>
  3. 3. R&D trends <ul><li>Science Foundation Ireland </li></ul><ul><li>Enterprise Ireland </li></ul><ul><li>IDA </li></ul><ul><li>Need coordination to scale and position Irish companies as partners of MNCs </li></ul>
  4. 4. National Digital Research Centre - Located in Digital Exchange - Translational Research Projects - Collaborative & Multi-disciplinary projects - Social & Commercial Value
  5. 5. Irish Context <ul><li>Mature market: 6% has 3G phone, 43% of mobile phone users has more text than other apps </li></ul><ul><li>Approximate increase of 800,000 subs in last 24 months </li></ul><ul><li>Total Mobile Revenues: from 465,000,000 in Q1 of 2005 to 506,000,000 in Q4 of 2006 </li></ul><ul><li>Total Volume Mins: from 1.344 billion in Q1 of 2005 to 2,001 billion in Q4 of 2006 </li></ul><ul><li>Total Volume SMS: from 1,064 billion in Q1 of 2005 to 1,645 billion in Q4 of 2006 </li></ul><ul><li>Competition. Choice. Early adopters. </li></ul>
  6. 6. User-oriented developments <ul><li>Micro-economic context: $ </li></ul><ul><li>Sales of media devices and accessories </li></ul><ul><li>The impact of RSS, Twitter, and iTunes. </li></ul><ul><li>All-in-one offline devices or widgets? </li></ul>
  7. 7. User-oriented developments <ul><li>Design of mobile services and products is difficult </li></ul><ul><li>Lowest common denominator: v. lite </li></ul><ul><li>social & tangible experiences: Nokia, rfid, w-lan </li></ul><ul><li>Web experiences vs mobile experiences </li></ul>
  8. 8. User-oriented developments <ul><li>Very much context-based and task-oriented </li></ul><ul><li>Design & Usability are key to personal adoption </li></ul><ul><ul><li>Interaction, Graphics, Online/Web, Information, Visual Communications (Typo, Visualisation), User Interfaces, Usability, Service Design </li></ul></ul><ul><li>Personas, tasks, attention situations </li></ul>
  9. 9. Design for web 2.0 <ul><li>Semantic Mark-up (XML) </li></ul><ul><li>Separation of presentation layers from core data sets </li></ul><ul><li>Mash-ups </li></ul><ul><li>Intuitive user-controlled features </li></ul><ul><li>Tags </li></ul><ul><li>Reporting </li></ul><ul><li>Scalability of design </li></ul>
  10. 10. Reference Documents <ul><li>Google iCalendar Product Presentation </li></ul><ul><li>37 Signals Get Real Report </li></ul><ul><li>Read Write Web articles </li></ul><ul><li>Comreg </li></ul><ul><li>EU Living Labs and a few small independent labs </li></ul><ul><li>EU evaluations: cultural, scientific, and content networks </li></ul><ul><li>Commercial labs: Nokia, Yahoo!, Google, Microsoft, MIT advertising </li></ul>
  11. 11. Your questions Thank you for your attention Enjoy your lunch [email_address]

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