S T S Presentation 07

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HistoryIn February 1980, Mark Hughes began selling the original Herbalife weight loss product from the trunk of his car. Hughes often stated that the genesis of his product and program stemmed from the weight loss concerns of his mother, whose death he attributed to an eating disorder and an unhealthy approach to weight loss. Adopting the multi-level marketing system for distribution and growth, the company attracted thousands of distributors who sold its products door-to-door or through word-of-mouth, shunning commercial distribution in retail stores.

The company\'s slogan, "Lose Weight Now, Ask Me How", became a marketing theme for distributors, featuring heavily on badges, flyers and posters. Early methods to recruit distributors included seminars, which would feature distributors giving health and weight loss testimonials on the Herbalife products and a keynote address by Hughes. By 1982 Herbalife had reached USD 2 million in sales and had expanded into Canada.

In 1985, the California Attorney General sued the company for making inflated claims about the efficacy of its products. The company settled the suit for USD 850,000 without admitting wrongdoing.[6] In 1986 Herbalife became a publicly traded company on the NASDAQ, and in 1996 Herbalife reached USD 1 billion in annual sales.

Mark Hughes died at age 44.[7] The Los Angeles County Coroner autopsy results ruled that the entrepreneur had died of an accidental overdose. The company continued to grow after his death and in 2002 was acquired by Whitney and Co LLC and Golden Gate Capital for USD 685 million, who took the company private again.[8]

In April 2003, Michael O. Johnson joined Herbalife as CEO following a 17-year career with The Walt Disney Company, most recently as president of Walt Disney International.[6] On 16 December 2004, the company had an initial public offering on the NYSE of 14,500,000 common shares at $14/share. 2004 net sales were reported as USD 1.3 billion. In April 2005, the company celebrated its 25th anniversary with a four-day event attended by 35,000 Herbalife Independent Distributors from around the world. In August 2005, Dr. Steve Henig joined the company as Chief Scientific Officer, responsible for product research and development. In 2008, President and COO Greg Probert resigned after it was reported that he had not completed the degree requirements for the MBA he claimed on his resume.[9]

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S T S Presentation 07

  1. 1. 1
  2. 2. Welcome!Please turn off allcell phones &pagers.Thank you. 2
  3. 3. Mark Hughes Founder of Herbalife 3
  4. 4. Herbalife Today• In business for 29+ years• 40+ million clients• 70+ countries• Billions in annual sales• Industry leader in a growth industry 4
  5. 5. Advisors • Today, Herbalife has a great team of advisors, including: • Dr. David Heber Director of U.C.L.A. Center for Human Nutrition, Chairman of the Herbalife Scientific & Medical Advisory Boards • Dr. Louis Ignarro, Nobel Prize winner in Medicine for his Nitric Oxide research, developer of Niteworks 5
  6. 6. Medical Advisory • Dr. Luigi Gratton Vice President, Medical Affairs and Education, Board Certified in Family Medicine 6
  7. 7. Michael O. Johnson • Michael O. Johnson Chief Executive Officer Herbalife International • Former President of Walt Disney International • Accomplished tri-athlete 7
  8. 8. The Products It’s all about the products! 8
  9. 9. Cellular Nutrition and thePower of Protein• Combining Cellular Nutrition and the Power of Protein makes ShapeWorks™ unique.• Cellular Nutrition helps ensure the nutrients your body needs daily are absorbed and delivered throughout your body at the cellular level.• The Power of Protein means, your customers can manage their weight by: 1. Controlling their hunger 2. Maintaining their lean body mass 9
  10. 10. Cellular Nutrition and thePower of Protein 10
  11. 11. Results • Herbalife delivers results. • Products Create Income  Great products lead to great income opportunities. 11
  12. 12. Getting Started: Distributor 12
  13. 13. Senior Consultant & SuccessBuilder 13
  14. 14. Supervisor 14
  15. 15. Earn Royalties 50% First Level 5% Supervisor Success Builder 1,000 VP order 42% 5% Second Level Supervisor Third Level 5% Supervisor 25% 15
  16. 16. Duplicate for Income 2x2x2 3x3x3 5x5x5 Level 1: 5,000 7,500 12,500 Level 2: 10,000 22,500 62,500 Level 3: 20,000 67,500 312,400 Total: 35,000 97,500 387,500 Royalty $1,750.00 $4,875.00 $19,375.00 Overrides: Production $700.00 $3,900.00 $23,250.00 Bonus: Your Check: $2,450.00 $8,775.00 $42,625.00 16
  17. 17. Break 17
  18. 18. Morning & Afternoon Goals Morning •Learn about Reference Points •Learn about Products •Package Your Story Afternoon •Effective Retailing •Follow Up and Customer Service •Recruiting •The Marketing Plan •Your Next Steps 18
  19. 19. Product Catalog 19
  20. 20. Reference Points Reference Points are used to answer these questions: •Are the products safe? •Who can use the products? •How to use the products? 20
  21. 21. Questions and Objections • 90% Opinion • 10% Facts • How to respond: “I don’t know about that. All I know is ____________” 21
  22. 22. Facts •Your Story •Other People’s Stories •The Herbalife Story •29+ years in business, here to stay •40 million people have successfully used the products •In 70+ countries and expanding •Billions in sales •Positioned for rapid growth 22
  23. 23. General Laws About FoodThe laws that govern food are: •Mega-dosing – We are prohibited from putting too much of any one ingredient in a product. •Labeling laws – The label must indicate any conditions that may prevent a person from using this product. 23
  24. 24. What the Body Needs The body’s daily needs according to the American Medical Association are: • Protein • Minerals • Carbohydrates • Fats and Oils • Vitamins • Herbs 24
  25. 25. We Don’t Eat Well • 70% of all deaths are from:  Heart Disease  Cancer  Stroke • 50% of these deaths are diet related. 25
  26. 26. DoctorsSay• 70% of all doctor visits are from patients with diet-related conditions.• The #1 complaint is fatigue. 26
  27. 27. To Lose Weight: Follow a 3-2-1 daily plan • 3 times a day, take your supplements. • 2 shakes – personalized. • 1 colorful meal. *Add protein snacks as needed. 27
  28. 28. To Maintain Weight: Follow a 3-1-2 daily plan • 3 times a day, take your supplements. • 1 shake – personalized. • 2 colorful meals. *Add protein snacks as needed. 28
  29. 29. To Gain Weight:Follow the 3 Times a Day Plan• 3 times a day, take your supplements.• 3 shakes – personalized.• 3 colorful meals.*Eat before drinking your shake so thatyou don’t fill up too fast. 29
  30. 30. The American Diet American Diet Herbalife High Sugar Low High Fat Low High Salt Low High Calories Low Low Protein High Low Fiber High 30
  31. 31. Obesity •65% of the population is overweight. •15% of children between the ages of 6 and 19 are overweight. 31
  32. 32. PRODUCTS 32
  33. 33. TOTAL NUTRITION29 + 33
  34. 34. 34
  35. 35. CELLULAR NUTRITION 35
  36. 36. CELLULAR NUTRITION It’s as easy as 1-2-3 •Formula 1 Nutritional Shake Mix •Formula 2 Multi-vitamin •Cell Activator 36
  37. 37. CELLULAR NUTRITION The Foundation of Wellness • Herbalife’s Cellular Nutrition provides the elements every body needs daily to maintain good health. * • Herbalife’s products are scientifically formulated to target cells in specific tissues, organs and/or body systems such as the heart, liver, eyes, skin and brain. * • Complete nutrition helps to protect cells against the harmful effects of stress, pollution and toxins to reduce the risk of disease. • Vitamin supplements have been shown to improve immune function, and studies suggest that generous intake of vitamins & minerals may reduce the risk of heart disease, cancer and osteoporosis. * * These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. 37
  38. 38. PRODUCT CATEGORIESWeight Management Targeted Nutrition Energy & Fitness Outer Nutrition 38
  39. 39. WEIGHT MANAGEMENT 39
  40. 40. WEIGHT MANAGEMENT Personalized • Cellular Nutrition and the Power of Protein • Protein Snacks • Weight Loss Enhancers 40
  41. 41. WEIGHT MANAGEMENT Personalized QUICKSTART PROGRAM • Formula 1 Nutritional Shake Mix • Formula 2 Multivitamin Complex • Cell Activator • Herbal Concentrate 41
  42. 42. WEIGHT MANAGEMENT Personalized ADVANCED PROGRAM Includes the QuickStart Program plus: • Total Control® • Cell-U-Loss® 42
  43. 43. WEIGHT MANAGEMENT Personalized ULTIMATE PROGRAM Includes the Advanced Program plus: • Snack Defense™ • Variety Snack Pack 43
  44. 44. THE POWER OF PROTEIN 44
  45. 45. WEIGHT MANAGEMENT Personalized PROTEIN PLUS These kits add the following products to QuickStart, Advanced, and Ultimate: • Formula 3 Personalized Protein Powder • 750g Formula 1 replaces 550g canister 45
  46. 46. WEIGHT MANAGEMENT Personalized PROTEIN SNACKS • NEW Protein Bars Deluxe • Protein Drink Mix (formerly HPLC Shake Mix) • Beverage Mix packets • Soup Mix • Protein Bars • Roasted Soy Nuts with Cardia® Salt 46
  47. 47. WEIGHT MANAGEMENT Personalized ENHANCERS • Herbal Concentrate • Total Control® • Snack Defense™ • Thermo-Bond ® • Cell-U-Loss ® • Aminogen ® 47
  48. 48. TO LOSE WEIGHT It’s as easy as 1-2-3 Follow a 3-2-1 daily plan • 3 times a day, take your supplements. • 2 times a day, drink a personalized shake. • 1 time per day, eat a colorful meal. * Add protein snacks as needed. 48
  49. 49. TO MAINTAIN WEIGHT It’s as easy as 1-2-3 Follow a 3-1-2 daily plan • 3 times a day, take your supplements. • 1 time per day, drink a personalized shake. • 2 times a day, eat a colorful meal. * Add protein snacks as needed. 49
  50. 50. TO GAIN WEIGHT It’s as easy as 1-2-3 Follow the 3 Times Daily plan • 3 times a day, take your supplements. • 3 times a day, drink a personalized shake. • 3 times a day, eat a colorful meal. * Add protein snacks as needed. 50
  51. 51. TARGETED NUTRITION 51
  52. 52. TARGETED NUTRITION 8 TARGETED SOLUTIONS • Heart Health • Stress Management • Women’s Solutions • Men’s Solutions • Digestive Health • Immune Solutions • Children’s Health • Healthy Aging 52
  53. 53. TARGETED NUTRITION • Core Complex • Herbalifeline® • Niteworks® • Tri-Shield™ • Mega Garlic Plus Heart Health 53
  54. 54. TARGETED NUTRITION • Relax Now • Sleep Now Stress Management 54
  55. 55. TARGETED NUTRITION • Tang Kuei • Xtra-Cal® Plus• Triple Berry • Woman’s Complex Choice Women’s Solutions 55
  56. 56. TARGETED NUTRITION • Prelox® Blue • Ultimate Prostate Formula • Male Factor 1000® Men’s Solutions 56
  57. 57. TARGETED NUTRITION• Herbal Aloe Drink &Concentrate• Florafiber• Active Fiber Drink Mix(powder)• 21-Day Herbal CleansingProgram (AM/PM) Digestive Health 57
  58. 58. TARGETED NUTRITION • Ocular Defense • Best • Schizandra Plus • RoseOx® Defense • Garden 7 Immune Solutions 58
  59. 59. TARGETED NUTRITION • Kindermins • MultiVites • Kids Shakes Children’s Health 59
  60. 60. TARGETED NUTRITION • Ocular Defense • Joint Support Healthy Aging 60
  61. 61. ENERGY & FITNESS 61
  62. 62. Energy & Fitness • H3O 62
  63. 63. Energy & Fitness • Liftoff® • N-R-G Tablets • N-R-G Tea • Bulk & Muscle Powder 63
  64. 64. OUTER NUTRITION 64
  65. 65. Outer Nutrition • Skin Essentials • Skin Activator • NouriFusion • Radiant C • Body Essentials • Hair Essentials • Fragrances 65
  66. 66. Outer Nutrition • Skin Activator Skin Essentials 66
  67. 67. Outer Nutrition •Radiant C 67
  68. 68. Outer Nutrition •NouriFusion 68
  69. 69. Outer Nutrition •Body Essentials - Aloe 69
  70. 70. Outer Nutrition •Body Essentials 70
  71. 71. Outer Nutrition •Hair Essentials 71
  72. 72. Outer Nutrition •Fragrances 72
  73. 73. Packaging Your Story 73
  74. 74. The Power of Testimony • Your own health is your best advertisement. • Share your story with others. • Expand your Circle of Influence. 74
  75. 75. Before, During, and After •What I weighed/earned before. •The action I took. •The results I got. 75
  76. 76. Break 76
  77. 77. Afternoon Goals• Effective Retailing• Follow Up & Customer Service• Recruiting• The Marketing Plan• Your Next Steps 77
  78. 78. Effective Retailing • Finding 20 Customers • Keeping 20 Customers 78
  79. 79. To Succeed •To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting. There are lots of people! –Jim Rohn 79
  80. 80. Use, Wear, Talk •Use the products •Wear the button (marketing) •Talk to people 80
  81. 81. Your Circle of Influence 81
  82. 82. Retailing Strategies •Expanding your Circle of Influence •Button Response •Presentations (ex. house parties) •Surveys •Advertisements (ex. flyers, etc.) •Samples 82
  83. 83. Use •Use the products •The best advertisement for Herbalife is your passion for the products and the success you have achieved. 83
  84. 84. Wear•Continue your Circle ofInfluence list.•Wear your button.•Use surveys.•Advertise.•Keep and providesamples for potentialcustomers.•Use sales tools. 84
  85. 85. Talk •Button response. •Make presentations. •Hold house parties. •Know your stories and facts and be ready to discuss them. 85
  86. 86. Button Response •Are you serious about your goal? •How much weight do you want to lose? •What did you try before? •Why didn’t that work for you? •When would you like to get started losing that weight? 86
  87. 87. Don’t Sell. Share. The most important retailing tool is your own passion for the products and the opportunities. 87
  88. 88. Follow Up & Customer Care •Be consistent about staying in contact with all your current and potential customers. •Ask for referrals. •Remember that every customer is a potential Distributor. Pennies in the sale, a fortune in the follow-up! 88
  89. 89. The Value of a Customer “One well-taken-care-of customer could be more valuable than $10,000 worth of advertising.” –Jim Rohn 89
  90. 90. What Makes You a RepeatCustomer? 90
  91. 91. Things That Keep a CustomerHappy •Accurate information that is up-to-date •Value for the money •Products that give results •Being remembered •Products on hand •A friendly, can-do attitude 91
  92. 92. The Price of Health ShapeWorks™Big Mac Meal Nutritional Shake Mix(Big Mac, Reg Fries, (ShapeWorks™ Shake Mix, 8oz SkimReg Coke) Milk, 2oz Strawberries) $3.99 $1.70Calories 1,260 Calories 180Calories from fat 500 Calories from fat 10 92
  93. 93. Customer Contact Days1 to 3 •Call your customers and ask: How is your energy level? How is your appetite? How are you making your shakes? 93
  94. 94. Customer Contact Days7 to 14 •Call your customers and ask: How is your energy level? How is your appetite? Have you weighed or measured yourself? Has anyone noticed how good you are looking? 94
  95. 95. Customer Contact Day 25•Call your customers and ask:  Have you weighed and measured yourself recently?  Would you like to get an additional shake flavor for next month?  Are there any additional products you need?  Has anybody noticed that your looks have improved?  Would you like to reorder for next month? 95
  96. 96. Recruiting 96
  97. 97. Circle of Influence 97
  98. 98. Creating Opportunities •Wear your Button • Provide Samples • Advertise • Make Presentations (ex. Flyers, etc.) • Wellness Evaluations • Use DVDs • Share HBN • Hold House Parties 98
  99. 99. Button Response• Are you serious? (About making extra money)• How much money would you like to make?• What have you tried in the past?• Why did that not work for you?• If I can show you a simple way to earn ______________ without interfering with what you’re doing, would you be interested in taking a look? 99
  100. 100. Support Your Downline Once you have a team, supporting that team is crucial. If your downline Distributors are happy and productive, everyone benefits. 100
  101. 101. Your Herbalife Team YouYour Sponsor Your Downline 101
  102. 102. Ways to Find Support• Refer to your Product Catalog or the Product Hotline for product information.• Inner Nutrition: 801-526-8461• Outer Nutrition: 801-526-8467• Refer to your Career Manual or your Product Catalog to find information about the Marketing Plan.• Call your sponsor or your upline TAB team member with any questions you may have. 102
  103. 103. Ways to Give Support• Participate in 3-way conference calls to model and support retailing strategies.• Participate in house or shake parties to demonstrate techniques and ensure success.• Call your Sponsor or Tab Team member with any questions you may have. 103
  104. 104. Ways to Support Your DownlineDistributors• Patiently answer questions.• Be available to clearly explain the Marketing Plan.• Participate in 3-way conference calls to model and support retailing strategies.• Serve as a support always, but especially when your downline is new. 104
  105. 105. Marketing and Compensation 105
  106. 106. Step Up to Success 106
  107. 107. Getting Started: Distributor 107
  108. 108. Success Builder 108
  109. 109. Supervisor 109
  110. 110. Fully Qualified Supervisors Eligible to receive: •50% retail profit •Up to 25% wholesale profit •Monthly bonuses Attend special workshops and trainings 110
  111. 111. Qualify for Supervisor •Retail your way there. •Recruit your way there. •Purchase inventory to have on hand. •Combination of above. 111
  112. 112. World Team •10,000 Volume Points at 50% in one month. •2,500 Volume Points at 50% in four consecutive months. •500 Royalty Override Points in one month. 112
  113. 113. Earn Royalties 50% First Level 5% Supervisor Success Builder 1,000 VP order 42% 5% Second Level Supervisor Third Level 5% Supervisor 25% 113
  114. 114. Duplication 114
  115. 115. Duplicate for Income 2x2x2 3x3x3 5x5x5 Level 1: 5,000 7,500 12,500 Level 2: 10,000 22,500 62,500 Level 3: 20,000 67,500 312,400 Total: 35,000 97,500 387,500 Royalty $1,750.0 0 $4,875.0 0 $19,375.0 0 Overrides: Production $70 0.00 $3,900.0 0 $23,250.0 0 Bon us: Y our Check: $2,450.00 $8,775.00 $42,625.00 115
  116. 116. Choose & Qualify • What is your target level? • What must you do to qualify? 116
  117. 117. Step Up to Success 117
  118. 118. If I Can Do It Everything is really easy. If I can do it, you can do it as well. –Mark Hughes 118
  119. 119. Your Next Steps Now What? 119
  120. 120. Make a Plan Your 90 Day Plan is simply one day repeated 90 times. 120
  121. 121. Work Your Plan • Commit to and make daily calls. • Have three retailing and recruiting methods. • Follow up with your existing customers. • Don’t give up. Persistence pays! 121
  122. 122. Teach to Teach • First step: Teach others what you’ve learned. 122
  123. 123. Teach to Teach• First step: Teach others what you’ve learned.• Second step: Teach others to teach others what you’ve learned. 123
  124. 124. Quick Start Set Up • Make people feel welcome. • Provide Herbal Concentrate. • Play the Herbalife DVD or video. 124
  125. 125. Quick Start Topics • Herbalife History • Stories (Product & Income) • Reference Points • Button Response • Basic Programs and Products • Marketing Plan • Next Steps 125
  126. 126. Events and Promotions • UPCOMING EVENTS • UPCOMING PROMOTIONS 126
  127. 127. The Right Place• You are in the right place at the right time!• Welcome to Herbalife! 127

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