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Ramona Pitch 5.03.10
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Ramona Pitch 5.03.10

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  • 1. Partner Pitch Deck TWENTIETH CENTURY FOX Global Marketing Partnerships By: Annie Hoang
  • 2. SYNOPSIS
    • T he adventures of Ramona Quimby come to life in this all new film based on the best-selling books by Beverly Cleary.  Ramona’s vivid imagination, boundless energy, and accident-prone antics are put to the test when she helps her family face its biggest challenge. Along the way, Ramona must deal with her over-achieving older sister Beezus and the on-again, off-again romance between her Aunt Bea and Bea’s former beau.
  • 3. VITAL STATS
    • Audience:
      • Girls (Tweens & Teens)
      • Families
      • Beverly Cleary Fans
    • Genre: Family, Comedy
    • Key themes: Family, Adventure, Fantasy
    • Director: Elizabeth Allen
    • (Gossip Girl)
    • Producers:
      • Alison Greenspan
      • Denise Di Novi
      • (Sisterhood of the Traveling Pants 1 & 2)
    • Global Theatrical Release: July 23, 2010
    • U.S. DVD/Blu-ray Release Date: December 14, 2010
  • 4. “ Simply Orange. Honestly Simple. ” “ Be Original” Promotion
  • 5.
    • Promotional Themes:
    • Fresh. Genuine. Revitalizing.
    • Promotional Taglines:
  • 6.
    • One lucky winner will have the chance to
    • win a year supply of Simply Orange drinks
    • & a Free Family Adventure Vacation!
    Come up with the coolest flavor of lemonade! Visit www.SimplyOrangeJuice.com to submit your own Originally Ramona Lemonade recipe for entry into the sweepstakes!
  • 7. “ BE ORIGINAL” PROMOTIONAL SUPPORT
      • Integrated :30 TV Spot
        • Integration of Beezus and Ramona footage from the film and callout of promotion of sweepstakes.
      • Print Ads featured in family magazines
      • Online:
        • Integration on partner’s homepage
        • Microsite dedicated promotion
          • Blu-ray/DVD trailer
          • Interactive word puzzles and games
          • Sweepstakes Entry Page
            • Send in your own Originally Ramona Lemonade recipes made with Simply family of juices and most creative recipes will be featured on website
      • In-Store:
        • POS displays and signage
        • Coupon tear pad
      • FSI
  • 8. Own it on Blu-ray & DVD! ONLINE: PARTNER’S HOMEPAGE INTEGRATION CLICK TO ENTER
  • 9. ONLINE: PROMOTIONAL MICROSITE Own it on Blu-ray & DVD! Come up with the COOLEST flavor of lemonade to win a year supply of Simply Orange beverages and a Free Family Adventure Vacation! VISIT MOVIE SITE ENTER SWEEPSTAKES WORD PUZZLES & GAMES BUY BLU-RAY & DVD
  • 10.  
  • 11.
    • Promotional Themes:
    • Refreshing. Boundless Energy. Imagination.
    • Promotional Tagline:
  • 12. PROMOTIONAL CONCEPT Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! COUPON
  • 13.
      • Banner Ads
      • Print Ads
      • Online
        • Integration on Partner’s homepage
        • Dedicated Promotional Microsite
          • Interactive word puzzles and games
          • Blu-ray/DVD trailer
          • Downloadable Coupon
      • In-Store
        • POS displays and signage
        • Coupons tear pad
      • FSI
    PROMOTIONAL SUPPORT
  • 14. SAMPLE BANNER ADS Own it on Blu-ray & DVD! Own it on Blu-ray & DVD! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!
  • 15. SAMPLE PRINT AD Own it on Blu-ray & DVD! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! Visit www.RootBeer.com to download the mail-in rebate!
  • 16. Partner Pitch Deck TWENTIETH CENTURY FOX Global Marketing Partnerships By: Annie Hoang

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