Ramona Pitch 5.03.10

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Ramona Pitch 5.03.10

  1. 1. Partner Pitch Deck TWENTIETH CENTURY FOX Global Marketing Partnerships By: Annie Hoang
  2. 2. SYNOPSIS <ul><li>T he adventures of Ramona Quimby come to life in this all new film based on the best-selling books by Beverly Cleary.  Ramona’s vivid imagination, boundless energy, and accident-prone antics are put to the test when she helps her family face its biggest challenge. Along the way, Ramona must deal with her over-achieving older sister Beezus and the on-again, off-again romance between her Aunt Bea and Bea’s former beau. </li></ul>
  3. 3. VITAL STATS <ul><li>Audience: </li></ul><ul><ul><li>Girls (Tweens & Teens) </li></ul></ul><ul><ul><li>Families </li></ul></ul><ul><ul><li>Beverly Cleary Fans </li></ul></ul><ul><li>Genre: Family, Comedy </li></ul><ul><li>Key themes: Family, Adventure, Fantasy </li></ul><ul><li>Director: Elizabeth Allen </li></ul><ul><li> (Gossip Girl) </li></ul><ul><li>Producers: </li></ul><ul><ul><li>Alison Greenspan </li></ul></ul><ul><ul><li>Denise Di Novi </li></ul></ul><ul><ul><li>(Sisterhood of the Traveling Pants 1 & 2) </li></ul></ul><ul><li>Global Theatrical Release: July 23, 2010 </li></ul><ul><li>U.S. DVD/Blu-ray Release Date: December 14, 2010 </li></ul>
  4. 4. “ Simply Orange. Honestly Simple. ” “ Be Original” Promotion
  5. 5. <ul><li>Promotional Themes: </li></ul><ul><li>Fresh. Genuine. Revitalizing. </li></ul><ul><li>Promotional Taglines: </li></ul>
  6. 6. <ul><li>One lucky winner will have the chance to </li></ul><ul><li>win a year supply of Simply Orange drinks </li></ul><ul><li>& a Free Family Adventure Vacation! </li></ul>Come up with the coolest flavor of lemonade! Visit www.SimplyOrangeJuice.com to submit your own Originally Ramona Lemonade recipe for entry into the sweepstakes!
  7. 7. “ BE ORIGINAL” PROMOTIONAL SUPPORT <ul><ul><li>Integrated :30 TV Spot </li></ul></ul><ul><ul><ul><li>Integration of Beezus and Ramona footage from the film and callout of promotion of sweepstakes. </li></ul></ul></ul><ul><ul><li>Print Ads featured in family magazines </li></ul></ul><ul><ul><li>Online: </li></ul></ul><ul><ul><ul><li>Integration on partner’s homepage </li></ul></ul></ul><ul><ul><ul><li>Microsite dedicated promotion </li></ul></ul></ul><ul><ul><ul><ul><li>Blu-ray/DVD trailer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Interactive word puzzles and games </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sweepstakes Entry Page </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Send in your own Originally Ramona Lemonade recipes made with Simply family of juices and most creative recipes will be featured on website </li></ul></ul></ul></ul></ul><ul><ul><li>In-Store: </li></ul></ul><ul><ul><ul><li>POS displays and signage </li></ul></ul></ul><ul><ul><ul><li>Coupon tear pad </li></ul></ul></ul><ul><ul><li>FSI </li></ul></ul>
  8. 8. Own it on Blu-ray & DVD! ONLINE: PARTNER’S HOMEPAGE INTEGRATION CLICK TO ENTER
  9. 9. ONLINE: PROMOTIONAL MICROSITE Own it on Blu-ray & DVD! Come up with the COOLEST flavor of lemonade to win a year supply of Simply Orange beverages and a Free Family Adventure Vacation! VISIT MOVIE SITE ENTER SWEEPSTAKES WORD PUZZLES & GAMES BUY BLU-RAY & DVD
  10. 11. <ul><li>Promotional Themes: </li></ul><ul><li>Refreshing. Boundless Energy. Imagination. </li></ul><ul><li>Promotional Tagline: </li></ul>
  11. 12. PROMOTIONAL CONCEPT Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! COUPON
  12. 13. <ul><ul><li>Banner Ads </li></ul></ul><ul><ul><li>Print Ads </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><ul><li>Integration on Partner’s homepage </li></ul></ul></ul><ul><ul><ul><li>Dedicated Promotional Microsite </li></ul></ul></ul><ul><ul><ul><ul><li>Interactive word puzzles and games </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blu-ray/DVD trailer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Downloadable Coupon </li></ul></ul></ul></ul><ul><ul><li>In-Store </li></ul></ul><ul><ul><ul><li>POS displays and signage </li></ul></ul></ul><ul><ul><ul><li>Coupons tear pad </li></ul></ul></ul><ul><ul><li>FSI </li></ul></ul>PROMOTIONAL SUPPORT
  13. 14. SAMPLE BANNER ADS Own it on Blu-ray & DVD! Own it on Blu-ray & DVD! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!
  14. 15. SAMPLE PRINT AD Own it on Blu-ray & DVD! Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase! Visit www.RootBeer.com to download the mail-in rebate!
  15. 16. Partner Pitch Deck TWENTIETH CENTURY FOX Global Marketing Partnerships By: Annie Hoang

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