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Mc luskie

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  • 1. Interrogating CulturalValue in 21C EnglandThe Shakespeare Institute 2006-10Emily Linneman, Kate McLuskie, Sarah Olive, Kate Rumbold
  • 2. Interrogating Cultural ValueIn an age when everything that ever was isavailable, (pop) culture’s past is growingmore rapidly than its presentStewart Leethe guardian weekly, 15-21 Feb. 2013
  • 3. Research Methods and Materials ‘Interpretative, explicit, analytic’ (AHRC/Nesta‘Arts and Humanities Research andInnovation’, 2008) Public discourse as well as cultural theory DCMS and ACE commissioned sociologicalanalysis Anthropological literature and ethnographies
  • 4. Key findings 1 Tensions between advocacy and analysis. Overlap between canons of (already valued) contentand (variously valued) social practice. ‘Value’ (without an adjective) endlessly deferred andre-negotiated. Identified through consensual or contestedrepresentational proxies.
  • 5. Key findings 2 Distinction between economic value and culturalvalue ideologically powerful but analytically unhelpful Economic model usefully distinguishes raw material,production and consumption. Identifies the value chain between non-rival value,production development, and use. Identifies the agents and the value they add in theprocess along the historical value chain
  • 6. And Shakespeare? Classic example of a active value chain. Enacts as well as illustrating the (17C) crisis of valuevia the management of narrative and eloquence. Non-rival value in contrasting formal potential of textand performance Value added in institutionalised product developmentenhanced by supply-side competitive advocacy
  • 7. Implications for CV Project Identify the point on the value chain whereresearch intervention is applied. New techniques required for demand sideresearch: the constituents of advocacy; thestructures of analysis. Supply-side relations between content,markets, institutions and technologies.