Interrogating CulturalValue in 21C EnglandThe Shakespeare Institute 2006-10Emily Linneman, Kate McLuskie, Sarah Olive, Kate Rumbold
Interrogating Cultural ValueIn an age when everything that ever was isavailable, (pop) culture’s past is growingmore rapidly than its presentStewart Leethe guardian weekly, 15-21 Feb. 2013
Research Methods and Materials ‘Interpretative, explicit, analytic’ (AHRC/Nesta‘Arts and Humanities Research andInnovation’, 2008) Public discourse as well as cultural theory DCMS and ACE commissioned sociologicalanalysis Anthropological literature and ethnographies
Key findings 1 Tensions between advocacy and analysis. Overlap between canons of (already valued) contentand (variously valued) social practice. ‘Value’ (without an adjective) endlessly deferred andre-negotiated. Identified through consensual or contestedrepresentational proxies.
Key findings 2 Distinction between economic value and culturalvalue ideologically powerful but analytically unhelpful Economic model usefully distinguishes raw material,production and consumption. Identifies the value chain between non-rival value,production development, and use. Identifies the agents and the value they add in theprocess along the historical value chain
And Shakespeare? Classic example of a active value chain. Enacts as well as illustrating the (17C) crisis of valuevia the management of narrative and eloquence. Non-rival value in contrasting formal potential of textand performance Value added in institutionalised product developmentenhanced by supply-side competitive advocacy
Implications for CV Project Identify the point on the value chain whereresearch intervention is applied. New techniques required for demand sideresearch: the constituents of advocacy; thestructures of analysis. Supply-side relations between content,markets, institutions and technologies.