CULTURAL VALUE NETWORKSAHRC Connected CommunitiesProfessor Jon DoveyDr Goetz BachmanDr Jeanette MonacoBill SharpePreliminary findings
Aims The research aims to produce the first iteration of amulti-criteria method for articulating cultural valuewhich other cultural organisations could use toassess the value of their work. This evaluative methodology aims to support culturalorganisations in providing better value for money byhaving better ways to understand the value theyproduce. This was a production study; producers notconsumers
Background Ideas- The Cultural Value debate (O‟Brien, Bakshi,Throsby) The new dynamics of Participatory Culture(Leadbeater, Shirkey, Hartley) Ethnography (Randall Collins & Nina Wakeford) The problem of Measurement (Espeland & Stevens) Ecology (Bill Sharp Patterns of Health & Wealth) Economies of Contribution (Stiegler)
Value & Creative Networks Value is created through relationships betweenliving things. Different agents within any ecoystem willexperience value differently, your nutrition mightbe my poison. This understanding of value is derived from theperspective of a life in the patterns of life inwhich it takes part. (Sharpe)
Value & Creative Networks Lives are part of multiple economies, eachdefining a distinctive shared quality of valuewhere we understand an economy as a patternof shared valuing, with its own way ofmaintaining integrity of that process andorganising itself. „Value‟ is enacted by agents in an economy This process can be identified as „valuingpractices‟ .
Value Constellations The extended network of co-production around afocal organisation Focus on the intentional role of the focalorganisation in designing, and enacting the waythe participants interact – the active producingrole The focal organisation creates offerings that linkthe participants into co-productive relationships
Research SiteThe Pervasive Media Studio A creative technologies collaboration betweenWatershed Media Centre, University of the West ofEngland and University of Bristol. Multiple public funding sources, from arts,education, tech innovation. A multi-disciplinary lab exploring and producingpervasive media content, applications and services. Artists, designers, engineers, academics,programmers, producers, „creative technologists‟.
The Pervasive Media Studio A city centre dock side space with 40 deskspaces, meeting and teaching spaces. Long term residents often tech based. Short term residents on a project by projectbasis. FREE desk space for everyone. A curated network, an ecosystem Key roles of producers to connect and support.
Enacting Value a complex set of valuing practices in action, drivenby the relational patterns of :- trust making, conflict negotiation, participation, affect, personal development. collaboration know how exchange, learning,
resident residents -> £1mproducerFunders£150k
How ? The research adapted the principles of Social NetworkAnalysis to map a value producing network . The project employed an ethnographic fieldworker, ResearchAssociate Jeanette Monaco, who acted part-time asparticipant-observer in the studio from July-December 2011. Five months of fieldwork observation. A total of thirteen semi-structured interviews were also conducted for the datasample. Analysis using key terms and key codes using AtlasTi software.
Interview Structures Four questions provided a general framework formapping valuing practices in their creative networks. Who do you turn to for strategy? Who do you get trust and support from? Who do you turn to for creative excitement? Who do you turn to for „Know-how‟ about certainthings?
Classifying Data The Meta Codes 1 Interpersonal relations 2 Collaborations 3 Shared values
Discussion Money is not the only form of measuring value,and measuring not the only form of articulatingvalue. Absence of measurement does not produceabsence of articulation of value, but will allowother forms of articulation to flourish – oftenqualitative ones eg stories, narrative.
Value Constellation The overall value constellation of the PervasiveMedia Studio is a form of an “economy ofcontribution” Different forms of value are circulating, oftenonly vaguely articulated, inside the studio Other forms of contribution take the morecomplex form of gifts; giving and receiving areoften temporally de-coupled, and gift exchangeremains deeply embedded in social relations.
Giving and receiving Value in thePervasive Media Studio Residents are gifted four forms of value: workspace, social work environment, external prestige, Access to a Producer.
Giving and receiving Value in thePervasive Media Studio Residents return gifts to the studio in the form ofsuccess stories . Producers are professional collectors of successstories. A rich field of horizontal gift exchange betweenresidents and producers a double gift. studio creates an additional form of value, a formof „qualitative surplus‟.
Giving and receiving Value in thePervasive Media Studio Producers get get funds in exchange for stories, whichenables the collaborative working environment. Inside this working environment, the extra value of adouble gift - to the other residents and to the studio itself– enables generosity and provides extra motivation. This, in turns, provides an extra incentive for a thrivingcollective work environment, which then can be „sold‟back though the funders as stories about processes ofcreating value and products of extraordinarily highquality
Future Research•Test Research with other participants eg Battersea Arts Centre,National Theatre of Wales,Bristol Old Vic and the Arnolfini Gallery•Do more work on how enacting value inside organisations nets outas market value downstream•Do more work on how quant and qual can be folded into anunderstanding of network effects
This Study Online @ http://www.dcrc.org.uk/publications/cultural-value-networks-research-findings Bakhshi, H. and Throsby, D. (2010) „Culture of Innovation: Aneconomic analysis of innovation in arts and cultural organisations‟London: NESTA Collins, R. (2004) Interaction Ritual Chains, Princeton and Oxford:Princeton University Press. Espeland, W.N., Stevens, M.L. (2008) „A Sociology ofQuantification‟, European Journal of Sociology, 49 (3) 401-436. O‟Brien, D. (2010) „Measuring the value of culture: a report to theDepartment for Culture, Media and Sport‟, London: DCMS. Sharpe B Economies of Health & Wealth Triarchy Press 2010