Cultural Value Project - Geoff Crossicks Town Meeting Presentation

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Cultural Value Project - Geoff Crossicks Town Meeting Presentation

  1. 1. CULTURAL VALUE PROJECTProfessor Geoffrey CrossickDirector, AHRC Cultural Value ProjectTown Meetings 18-21 March 2013
  2. 2. Why the Cultural Value Project?• AHRC’s work to measure cultural value• Past efforts driven by political imperative• Value of arts and culture increasingly discussed• Need for more ambitious & broader approach• Research not advocacy
  3. 3. The broader approach• Value to individuals & society of all arts & culture publicly-funded, commercial, 3rd-sector, informal breadth of arts and cultural activities• Start: value located in arts and cultural experience• Framework approach components methodologies & evidence• Range of disciplines (return to that theme)
  4. 4. The components – for now at least (1)• Reflective individual and engaged citizen fundamental experience of arts/culture at root of this?• Benefits to economy creative industries cultural vibrancy & inward investment cultural environment & innovation economic impact• Urban regeneration & civic cohesion incl. community arts incl. cultural assets and neighbourhoods•
  5. 5. The components – for now at least (2)• health & medicine physical health mental health ageing• culture & understanding in international setting cultural engagement & trust• and what about wellbeing? subjective and objective measures place of culture
  6. 6. The challenge of evaluation• How evaluate arts/culture value across components?• Appropriate methodologies & forms of evidence• Evaluate not measure no necessary hierarchy quantitative & qualitative issue is appropriateness and rigour• Case studies identify and develop methodologies
  7. 7. The range of disciplines needed• Creative disciplines• Full breadth of humanities disciplines• Social sciences eg economics, ethnography, sociology• Sciences eg cognitive psychology, neuroscience, medicine• Working across disciplines for understandings and for methodologies
  8. 8. The digital world of culture• Cultural production, experience, engagement• Access• Social construction of cultural activity distinction producer and consumer?• Does digital cultural engagement change cultural value?• Social networking & interactive media new research opportunities capturing the experience•
  9. 9. Where has project reached?• Breadth of welcome and interest UK and international• We’re organising workshops to shape thinking incl. small expert workshops• Need for active engagement time is short, funding modest must engage with existing work award holders members of Project• And the Funding Call…
  10. 10. Funding call• Open call not pre-empt imagination & interests of applicants• Partnerships with cultural sector and organisations• Subsequent calls more focused• Critical reviews of existing research• Research Development Awards unusually wide range suggested areas of particular interest are no more than that• Assessment Panel and criteria•
  11. 11. And now….?• How AHRC will fund this work call requirements, eligibility full application process• Plenary questions• Refreshments connect with each other talk to Patrycja Kaszynska and myself talk to other AHRC staff esp. about process

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