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Integrate Social Media Into A Comprehensive Marketing Strategy
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Integrate Social Media Into A Comprehensive Marketing Strategy

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Lays out an online marketing strategy that incorporates social media.

Lays out an online marketing strategy that incorporates social media.

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  • 1. Integrating Social Media into an Comprehensive Online Marketing Strategy
  • 2. The Reality of Marketing Strategies & Plans • Many companies don’t have a clear marketing strategy or plan • If there is a strategy is it written down and communicated? • Social Marketing is added as a separate activity or not coordinated • Is there a strategy for social media? • Can separate strategies exist and be efficient and effective? • A broken clock is still right two times a day Social Media Sonar blog
  • 3. Is your Online Marketing Grounded? Social Media Sonar blog
  • 4. A 50% or a 100% Marketing Strategy Social Media by Itself Ignores the Impact of Back Links & Organic Search Engine Traffic Driven by SEO, SEM, and Content Marketing *While Social Media is a great Pull Marketing technique, the way many business use it is to Simply Push Sales Messages to their communities Social Media Sonar blog
  • 5. The Engage 360 Blueprint Social Media as Part of a Comprehensive Online Marketing Strategy Social Media Sonar blog
  • 6. Step 1: Develop a Strategy and Plan (OMS) If You Don’t Know Where You Are Going How Do You Know What to Do to Get There? Social Media Sonar blog
  • 7. Step 2: Content Based on OMS Somewhere Someone is Searching for Information to Solve a Problem that Your Product or Service Addresses Social Media Sonar blog
  • 8. Repurposing Content Leveraging New & Existing Content Saves You Time & Money and Increases Back Links & Indexable Pages Social Media Sonar blog
  • 9. Step 3: Buyer Focussed Website Based on OMS Does Your Site Address Your Prospects Problems or Does It Only Talk About You? Social Media Sonar blog
  • 10. Step 4: SEO/SEM - Being Found Relevant Control What You Can Directly Impact; Influence What You Cannot Directly Impact Social Media Sonar blog
  • 11. Step 5: Geo-Targeted Social Communities Leverage the Available Tools to Build Targeted Communities to Engage with Prospects and Customers Social Media Sonar blog
  • 12. Step 6: Syndicating Content Each Piece of Content is An Opportunity to Share Value and Build Your Brand Social Media Sonar blog
  • 13. Step 7: Measuring and Tracking In the End the Only Measurement that Counts is ROI! Social Media Sonar blog
  • 14. The Take Away • Develop an Integrated Online Marketing Strategy that Incorporates Social Media • Develop Content that Supports the Online Marketing Strategy • Develop a Customer/Prospect Focussed Website based on the Online Marketing Strategy • Optimize Initiatives for SEO and SEM based on the Online Marketing Strategy • Build Geo Targeted Communities in Social Networks based on Online Marketing Strategy • Syndicate Content based on Online Marketing Strategy • Track and Measure Results to Evaluate the Effectiveness of the Online Marketing Strategy Social Media Sonar blog
  • 15. Integrating Social Media into a Comprehensive Online Marketing Strategy to Share Relevant & Valuable Content to Engage Geo-Targeted Communities and Be Found by Prospects Searching for Answers, Knowledge, or Entertainment. Social Media Sonar blog
  • 16. Be sure to keep up with the Social Media Sonar blog @ http://www.socialmediasonar.com http://www.twitter.com/seanenelson | @seanenelson http://www.linkedin.com/in/seannelson Social Media Sonar blog