After You Hit Send Asher Huey @AsherHuey New Partners
About Asher
Session Agenda <ul><li>Questions To Ask </li></ul><ul><li>Case Study </li></ul><ul><li>Elements Of A Good Ad </li></ul><ul...
Overview <ul><li>Google </li></ul><ul><ul><li>Contextual—Search Ads </li></ul></ul><ul><ul><li>Display Network—Google’s Li...
Social Media Campaign Planning <ul><li>What are your goals? </li></ul><ul><li>What kind of social media will help you reac...
Case Study
Case Study
Case Study
Case Study - Tweet
Case Study – Blog Outreach
Facebook Ads CPC: $0.61 CTR: 0.106%
Facebook Ads CPC: $0.50 CTR: 0.076%
Rinse and Repeat
Do’s and Dont’s <ul><li>Do Plan Ahead </li></ul><ul><li>Don’t Just Send An Email </li></ul><ul><li>Do Close The Loop </li>...
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After you hit send: strike out back

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After you hit send: strike out back

  1. 1. After You Hit Send Asher Huey @AsherHuey New Partners
  2. 2. About Asher
  3. 3. Session Agenda <ul><li>Questions To Ask </li></ul><ul><li>Case Study </li></ul><ul><li>Elements Of A Good Ad </li></ul><ul><li>Considerations When Creating A Campaign </li></ul><ul><li>Don’t Get Fleeced </li></ul><ul><li>Looking At Metrics </li></ul><ul><li>Case Studies </li></ul>
  4. 4. Overview <ul><li>Google </li></ul><ul><ul><li>Contextual—Search Ads </li></ul></ul><ul><ul><li>Display Network—Google’s List Of Websites </li></ul></ul><ul><ul><li>Remarketing—Tracking people who have visited your site </li></ul></ul><ul><ul><li>YouTube—Placing video ads </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>External Link—Sites outside of Facebook </li></ul></ul><ul><ul><li>Page—Your campaign or candidate fan page </li></ul></ul><ul><li>Blog Ads </li></ul><ul><li>Others </li></ul>
  5. 5. Social Media Campaign Planning <ul><li>What are your goals? </li></ul><ul><li>What kind of social media will help you reach your goals? </li></ul><ul><li>What will you do to encourage participation? </li></ul><ul><li>Who will maintain your social media presence? </li></ul><ul><li>Is this a short or long-term campaign? </li></ul><ul><li>How do you measure success? </li></ul>
  6. 6. Case Study
  7. 7. Case Study
  8. 8. Case Study
  9. 9. Case Study - Tweet
  10. 10. Case Study – Blog Outreach
  11. 11. Facebook Ads CPC: $0.61 CTR: 0.106%
  12. 12. Facebook Ads CPC: $0.50 CTR: 0.076%
  13. 13. Rinse and Repeat
  14. 14. Do’s and Dont’s <ul><li>Do Plan Ahead </li></ul><ul><li>Don’t Just Send An Email </li></ul><ul><li>Do Close The Loop </li></ul><ul><li>Don’t Drop Your Campaign </li></ul><ul><li>Integrate Your Campaign </li></ul><ul><li>Don’t Allow Your Email to Exist in a Vaccum </li></ul>

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