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Transcript

  • 1. After You Hit Send Asher Huey @AsherHuey New Partners
  • 2. About Asher
  • 3. Session Agenda
    • Questions To Ask
    • Case Study
    • Elements Of A Good Ad
    • Considerations When Creating A Campaign
    • Don’t Get Fleeced
    • Looking At Metrics
    • Case Studies
  • 4. Overview
    • Google
      • Contextual—Search Ads
      • Display Network—Google’s List Of Websites
      • Remarketing—Tracking people who have visited your site
      • YouTube—Placing video ads
    • Facebook
      • External Link—Sites outside of Facebook
      • Page—Your campaign or candidate fan page
    • Blog Ads
    • Others
  • 5. Social Media Campaign Planning
    • What are your goals?
    • What kind of social media will help you reach your goals?
    • What will you do to encourage participation?
    • Who will maintain your social media presence?
    • Is this a short or long-term campaign?
    • How do you measure success?
  • 6. Case Study
  • 7. Case Study
  • 8. Case Study
  • 9. Case Study - Tweet
  • 10. Case Study – Blog Outreach
  • 11. Facebook Ads CPC: $0.61 CTR: 0.106%
  • 12. Facebook Ads CPC: $0.50 CTR: 0.076%
  • 13. Rinse and Repeat
  • 14. Do’s and Dont’s
    • Do Plan Ahead
    • Don’t Just Send An Email
    • Do Close The Loop
    • Don’t Drop Your Campaign
    • Integrate Your Campaign
    • Don’t Allow Your Email to Exist in a Vaccum