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State SubsidiesPeoples License FeesAdvertisement
STATE SUBSIDIES &PEOPLES LICENSE FEES
ONE-SIDED MARKET: SUBSIDY TV 1945-1969 SUBSIDIES
DIRECTTRANSACTIONGovt → TVRI
DIRECTTRANSACTION INDIRECT TRANSACTION
INDIRECT TRANSACTION+ HYSTERIA PARAMETER TO BUY ABSOLUTELY
TWO-SIDED MARKET: ADS TV
One-way CommunicationIndirect Transaction
Objectives of Advertising1. Awareness: making the consumer aware of the existence of the brand or company.2. Comprehension (Understand): making the consumer understand the product or its uses.3. Conviction (Persuasion): persuading the consumer to buy the product.4. Action: getting the consumer to actually purchase the product. Mukesh Trehan and Ranju Trehan, Advertising and Sales Management halaman 77
Ads Dynamics www.magazine.org
ComplexTrade ProcessThanx to...
NEXT WEEK:TECH ISSUE OF GRATIS & PAID TV:OTT TV, BROADCAST TV, TELCO TV, HYBRID TV