Why Gratis
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Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

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Why Gratis Presentation Transcript

  • 1. Bisnis Industri Media TV WHY GRATIS, WHY NOT?DIRECT & INDIRECT TRANSACTION EXPLAINED Amelia Day 4th CLASS 14 Oktober 2011
  • 2. ???
  • 3. CommunicationTransaction
  • 4. CommunicationTransaction?
  • 5. PAY later
  • 6. later INDIRECTTransaction
  • 7. Audience = Potential Buyers
  • 8. Asymetric Information HA? A! NOISE
  • 9. ADSReduce noise? Make more noise!
  • 10. !?
  • 11. FMCGFast Moving Consumer Goods
  • 12. FMCGas your fast moving ads
  • 13. ADVERTISEMENT Goods Services Images
  • 14. IMAGE RIGHTS
  • 15. Fans = VERY Potential Buyers
  • 16. … HYSTERIC FANSSHALL ABSOLUTELY BUYWHATEVER JLO WEARS,EATS, OR BREATHS AT...
  • 17. GLOBAL hysteria
  • 18. MEASURING HYSTERIA: TV Quantity only
  • 19. MEASURING HYSTERIA: NET webpronews.com
  • 20. State SubsidiesPeoples License FeesAdvertisement
  • 21. STATE SUBSIDIES &PEOPLES LICENSE FEES
  • 22. ONE-SIDED MARKET: SUBSIDY TV 1945-1969 SUBSIDIES
  • 23. DIRECTTRANSACTIONGovt → TVRI
  • 24. DIRECTTRANSACTION INDIRECT TRANSACTION
  • 25. INDIRECTTRANSACTION
  • 26. INDIRECT TRANSACTION+ HYSTERIA PARAMETER TO BUY ABSOLUTELY
  • 27. TWO-SIDED MARKET: ADS TV
  • 28. One-way CommunicationIndirect Transaction
  • 29. Objectives of Advertising1. Awareness: making the consumer aware of the existence of the brand or company.2. Comprehension (Understand): making the consumer understand the product or its uses.3. Conviction (Persuasion): persuading the consumer to buy the product.4. Action: getting the consumer to actually purchase the product. Mukesh Trehan and Ranju Trehan, Advertising and Sales Management halaman 77
  • 30. Ads Dynamics www.magazine.org
  • 31. ComplexTrade ProcessThanx to...
  • 32. NEXT WEEK:TECH ISSUE OF GRATIS & PAID TV:OTT TV, BROADCAST TV, TELCO TV, HYBRID TV