Programming Production of All TV Platforms
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Programming Production of All TV Platforms

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Departemen Ilmu Komunikasi, FISIP UI

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Programming Production of All TV Platforms Programming Production of All TV Platforms Presentation Transcript

  • Programming & Produksi Minggu ke-5 PENGANTAR MEDIA TELEVISI Amelia H. Day, SS, ME 7 Maret 2011 1
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  • ALL MEDIA AD GROWTHwww.techcrunch.com 3
  • MENGINTIP DAPUR TV Terestrial 4
  • • PROGRAMMING: Prediksi programming (programming forecast)• PRODUKSI: Pre-produksi Produksi Pasca- produksi• BROADCAST OPS: Penayangan (live/delayed)• SALES & MARKETING: Sales kit untuk biro iklan dan pengiklan• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan 5
  • MENGINTIP DAPUR Cable Channels 6
  • • PROGRAMMING & KERJASAMA PROGRAM: Programming, Creative and Channel Operations (dikepalai Country Manager of Korea, China atau region terkait)• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST OPS: Broadcast Operations and Equipments• SALES & MARKETING: Revenues & Partnerships• BUSINESS DEVELOPMENT pengembangan bisnis terkait distribusi & pemasaran content 7
  • MENGINTIP DAPURCable/Sat Operator 8
  • • TEKNIK: satellite & broadcast operations• SALES & MARKETING: pemasaran paket siaran• LEGAL: kontrak dengan content provider (international offices)• BUSINESS DEVELOPMENT: pengembangan bisnis satelit dan content (terkadang harus membuat saluran lokal dengan tayangan rekaman atau produksi live lokal)• CUSTOMER SERVICE: penanganan keluhan pelanggan 9
  • TV Terestrial RAMPROG MING 10
  • (COMPETITIVE) PROGRAMMING GRIDMonday 8:00 8:30 9:00 9:30 10:00 10:30abc The Bachelor Castle How I Met Accidentally Two & The Bigcbs CSI: Miami Your Mother on Purpose a Half Men Bang Theory cw One Tree Hill Life UneXpected local programsfox House MD 24 local programsnbc Olympics Secret Life of thefam Make It or Break It American Teenager Greek fx other programs Damages Secret Diaryshow other programs Tracey Ullman of a Call Girl tnt other programs Men of a Certain Age www.epguides.com Current U.S. Prime-Time -- Broadcast & Cable TV Schedule -- by George Fergus Last updated: Wed, 10 Feb 2010 04:00 GMT Standard Time 11
  • 12
  • TV Terestrial PRO DUCT ION FISIPuiFILMandMEDIA 13
  • PRODUCTION STEPS• Development pengembangan skenario hingga menjadi visualisasi (cetak biru/storyboard).• Pre-production persiapan untuk produksi (syuting) dengan memilih (casting) para pemain atau presenter serta pembangunan setting (indoor) atau pencarian lokasi (outdoor)• Production pengambilan gambar dan suara untuk disiarkan baik langsung (live) atau rekaman (tape delay)• Post-Production penyuntingan gambar/suara, penambahan efek suara, grafis/animasi, titel penunjang produksi.• Sales, PR & Distribution koordinasi perihal tayangan (sinopsis, durasi, periode tayang, dst.) ke bagian – teknik transmisi (distribusi sinyal) – sales/marketing (penjualan) – humas (pengumuman ke media lain dan masyarakat luas)Sumber: 14http://en.wikipedia.org/wiki/Television_programhttp://en.wikipedia.org/wiki/Filmmaking
  • PRODUCTION CHECK LIST1. Shooting script2. Cast contact list3. Production contact list4. Unit publicist wrap report & contact list5. Ad/pub vendors & elements contact list6. Combined dialogue & continuity list7. Music cue & license sheet8. Photography caption list9. Photo approval list10.Paid ad credit statement & name & likeness requirements11.Final main & end credits12.Trailers and/or promos (domestic & international) sila cek ke www.proletariatpictures.com 15
  • Television Production Book• Introduction• The Camera• Lighting• Composition• Basic Audio• Basic Video• Organization of Materials• Additional Video• Rights & Responsibilities• Editing & Program Continuity• Getting the Word Out• Theatrical Recording• Glossary Lebih lengkap sila unduh di: http://tv-handbook.com Copyright 1980-2006, Roger Inman and Greg Smith. All rights reserved. This book was written primarily by Roger Inman and Greg Smith. All rights reserved. 16
  • NEWSCAST 17
  • TV Terestrial, Kabel, SatelitBROADCASTOPERAT ONS 18
  • Alur Kerja BO1. Tape/kaset/CD atau file rekaman yang telah disunting dan dikendali-mutu/QC (dengan diberikan skoring digital dalam ukuran detik) untuk mengetahui tayangan dimulai, jeda iklan dan akhir tayangan;2. Tayangan (digitized version) masuk ke dalam server;3. Broadcast server berkoordinasi dengan TX (transmitter);4. Broadcast server juga difungsikan untuk memantau kejadian sekeliling. 19
  • BO: QUALITY CONTROL/EDIT 20
  • BO: BROADCAST SERVER 21
  • BO: BROADCAST MONITORING 22
  • BO: TRANSMITTER (TX) 23
  • TV Terestrial &TV Kabel/Satelit BerbayarSALE$ &MARKETING 24
  • Media Buying: Konsepsi Awal• Perihal waktu & tempat• Perencanaan: format stasiun, harga tarif, demografi, geografis, dan psikografis yang sesuai dengan produk atau jasa tertentu yang akan diiklankan• Optimalisasi atas: – anggaran – jenis media (radio, internet, TV, print) – kualitas medium (target audiens, waktu sehari untuk siaran, dll) – frekuensi penempatan & besarannya• Evaluasi: pengaruh terhadap penjualan produk dalam periode iklan tertentu 25
  • 26 TERESTRIAL
  • Advertising vs. Subscription Fee• Iklan (advertising) biasa ditempatkan di: – Non-premium channel : CNN, E Channel – Barker Channel atau saluran khusus promo program paket saluran (channel) dari satu lembaga penyiaran berlangganan (pay TV operator ) – DRTV (direct response TV), homeshopping channel• Uang berlangganan (subscription fee): – Premium (biasanya saluran film, olahraga) – Basic (di luar film dan olahraga) 27
  • TV Kabel/Satelit BerlanggananPROGRAM SCHEDULE,ORIGINAL PROGRAMMING& NEW CHANNEL 28
  • timesofindia.indiatimes.com PROGRAM SCHEDULE Barclays Premier League 2009-2010Tuesday, 23rd Man United 3-0 West Ham Old Trafford 20:00Saturday, 27th Chelsea vs Man City Stanford Bridge 19:30 Birmingham vs Wigan St. Andrews Ground 19:30 Stoke City vs Arsenal Britannia Stadium 19:30 Bolton vs Wolverhampton Reebok Stadium 19:30 Burnley vs Portsmouth Turf Moor 19:30Sunday, 28th Liverpool vs Blackburn Anfield 19:30 Sunderland vs Fulham Stadium of Light 19:30 Tottenham vs Everton White Hart Lane 19:30 29
  • 1:00 Live Vancouver 2010 Olympic Winter Games - Biathlon 1:30 2:00 PROGRAM SCHEDULE 2:30 3:00 Live Vancouver 2010 Olympic Winter Games - Snowboard (PAY TV) 3:30 Live Vancouver 2010 Olympic Winter Games - Alpine Skiing 4:00 Live Vancouver 2010 Olympic Winter Games - Bobsleigh www.espnstar.com 4:30 Region: India 5:00 Date: 27 Febrary 2010 5:15 Vancouver 2010 Olympic Winter Games - Ice Hockey 16:00 Vancouver 2010 - Day 15 - Afternoon H/L 5:30 16:30 6:00 17:00 Hitz 09/10 6:30 17:28 Sportcenter Weekend 7:00 17:30 Live Primetime Premier League 7:30 Live Vancouver 2010 Olympic Winter Games - Short Track Prime TimeFringe Time 18:10 Live Barclays Premier League 2009/10 8:00 18:30 Match: Chelsea vs. Manchester City 8:30 19:00 9:00 19:30 9:30 20:15 Live Primetime Premier League 9:45 Vancouver 2010 Olympic Winter Games - Ice Hockey 20:25 Live Barclays Premier League 2009/10 10:00 20:30 Match: Bolton Wanderers vs. Wolverhampton Wanderers 10:30 21:00 11:00 21:30 11:30 22:30 World Sport 2010 12:00 Premier League Preview 23:00 World Of Gymnastics 12:30 Castrol Football Crazy 23:25 13:00 Football Forecast 23:30 13:30 0:00 30 14:00 Vancouver 2010 - Day 15 - Morning H/L 0:30 14:30 15:00 Sportscenter Week In Review 15:30 Premier League Preview 15:58 Sportcenter Weekend
  • 12:00AM The Express Mary Shelleys Frankenstein 12:30AM 1:00AM 1:30AM PROGRAM SCHEDULE 2:00AM 2:30AM I Am Legend Twilight Zone The Movie (PAY TV) 3:00AM 3:30AM Tmz 179 4:00AM The Fast And The Furious I Love You To Death 4:30AM 5:00AM 5:30AM The Making Of The Ruins Hollywood One On One 73 www.hboasia.com 6:00AM The Ruins Virtuosity Region: Indonesia 6:30AM Date: 27 February 2010 7:00AM 7:30AM HBO CentralFringe Time 8:00AM The Fast And The Furious Jury Duty 8:30AM 9:00AM 9:30AM Tmz 179 Prime Time 6:00PM The Fast And The Furious Mary Shelleys Frankenstein 10:00AM The House Bunny Rugrats In Paris 6:30PM 10:30AM 7:00PM 11:00AM Hollywood One On One 72 7:30PM 11:30AM Hollywood One On One 75 8:00PM 21 Virtuosity 12:00PM Coming To America Twilight Zone The Movie 8:30PM 12:30PM 9:00PM 1:00PM 9:30PM 1:30PM Hollywood One On One 73 10:00PM Tmz 180 Jury Duty 2:00PM The Express Marathon Man 10:30PM The House Bunny 2:30PM 11:00PM 3:00PM 31 11:30PM Tmz 180 3:30PM 4:00PM Twins I Love You To Death 4:30PM 5:00PM 5:30PM Hollywood One On One 73
  • PRODUKSI PENYIARAN BERLANGGANAN• ORIGINAL PROGRAMMING / made-for-pay-TV series or movies (www.hbo.com) 32
  • PRODUKSI (taped for online broadcast)• ORIGINAL PROGRAMMING / e-gov, e-PR (www.nyc.gov) Explores art and culture, entertainment and lifestyle, history and Live feeds from a network of city cameras provides local travelers education in NYC. Features the people and places that make our with coverage of NYCs main roadways and real time travel City unique. NYC life is available over-the-air on channel 25. advisories. Provides a window into City government by presenting press New York Citys radio station for government information, global conferences and hearings with public officials. music, world news, and ethnic programming. Offers international programming for New Yorks diverse ethnic Over 350 NYC Media programs are available for viewing on- communities. demand via computer. NYC Media television programming is available to Time Warner Cable, Cablevision, Verizon FiOS and RCN subscribers in the five boroughs. NYC Media also airs OTB (off-track betting, horse) races on behalf of the State of New York. 33
  • PRODUKSI: NEW CHANNELSALURAN BARU• Tayangan setahun = 1750 jam acara• Total pemutaran = 8800 jam [Artinya, satu tayangan per jam itu diputar kembali (rerun) dengan setidaknya 4 (empat) kali dalam setahun (4 runs 1 year)].• Biaya operasionalnya, di antaranya: 1. biaya pembelian program (bukan original programming) 2. biaya produksi selingan atau filler atau interstitial 3. biaya menjalankan saluran (on-air playout) 4. biaya satelit (operasional uplink dan sewa transponder) 34
  • FYI:- LOCAL PAY TV SERVER- PAY TV PACKAGE- ONLINE RATECARD- AD GROWTH (YoY) 35
  • BROADCAST SERVER 36
  • PAKET BERLANGGANAN37 KABEL/SATELIT
  • ONLINE RATE CARDwww.myplacemedia.tv 38