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Program Planning & Production

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sebuah stasiun TV, terutama pipa terestrial, harus mampu mempelajari hal makro (terkait produksi) sebelum memproduksi sebuah tayangan atau satu paket tayangan dalam periode tertentu

sebuah stasiun TV, terutama pipa terestrial, harus mampu mempelajari hal makro (terkait produksi) sebelum memproduksi sebuah tayangan atau satu paket tayangan dalam periode tertentu

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  • 1. Manajemen Stasiun Televisi PROGRAM PLANNING & PRODUCTION Amelia Day Pertemuan Ke-9 9 November 2010
  • 2. Minggu Lalu RATING MEASUREMENT & PROGRAM DEVELOPMENT
  • 3. Intro kuliah hari ini: Bisnis Komersial Apapun: 1. Berhitung di awal 2. Merencanakan produk 3. Membuat produk 4. Mengevaluasi (berhitung lagi) isu makro isu mikro
  • 4. Kelas BIMTV - Konvergensi TV
  • 5. Auvi Product - Windowing Sistem “relase windows” pertama kali disusun industri perfilman Amerika Serikat: - pada awal '80-an, di saat TV adalah pasar “home entertainment” yang cukup gemuk, - sebagai strategi di persaingan film yang cukup ketat waktu itu - untuk keuntungan di pasar yang berbeda (bioskop, home video, pay TV, terestrial TV, dll) - (di pasar beda) pada waktu yang berbeda. wikipedia
  • 6. Release Windows for US Theatrical Films in The Late 1980s Window Months from initial release Theaters 0-4 Overseas Theaters 4-18 Home video 6-30 Overseas Home video 9-24 First cable run 12-36 Broadcast networks 36-60 Overseas broadcasters 48-60 Second cable run 66-72 Syndication to local TV stations 72+ source: The Economist: A Survey of the Entertainment Industry, December 23, 1989, p.5.
  • 7. Hari ini… Release window diperpendek… Karena: ada pipa atau saluran lain… - Gratis: Youtube.com - Berbayar: Hulu.com - Berbayar-mobile: mobisode
  • 8. Pasar Penonton (Audience Marketplace)
  • 9. Dari bioskop ke TV: LOW WILLINGNESS-TO-PAY
  • 10. .. . . WILLINGNESS TO PAY
  • 11. Supply-side: Produser Berhitung - Bioskop Rp 15 - 50 ribu per orang - Video (DVD, Blu-ray) - Rp 25 – 150 ribu / keping - Rp 0 (bajakan) – Rp 25 ribu per keping untuk ditonton ribuan kali oleh ribuan orang - TV Berlangganan Rp 50 – 400 ribu per bulan, max. 4 kali tonton sebulan, jumlah penonton tak terbatas - TV Terestrial Gratis, nonton iklan, jumlah penonton tak terbatas INCOME
  • 12. Supply-side: Produser Berhitung - Production Pre-production Production Post-production - Promotion Advertising Press conference Merchandises - Distribution & Exhibition DVD production & distribution Satellite distribution etc. COSTS 50% 40% 10%
  • 13. Supply-side: TV berhitung TV Berlangganan - Uang berlangganan total pelanggan per bulan INCOME TV Terestrial - Iklan 70% X harga iklan per spot (minimum revenue) - Periode Tayang 2 kali tayang di dua jam berbeda (satu prime time, satu tidak)
  • 14. Supply-side: TV berhitung TV Berlangganan - “Produksi” - banyak saluran (channel) X nilai ‘kontrak’ setiap channel; - produksi interstitial/selingan - produksi channel sendiri - Distribusi - sewa satelit ‘channel downlink’, perawatan headend, dkk - investasi kabel/satelit uplink baru COSTS TV Terestrial - Produksi - beli program - produksi program sendiri - Distribusi - perawatan tiang di daerah - investasi tiang baru
  • 15. media value chain produser film/berita media pengiklan/ biro iklan
  • 16. Atas dasar ‘Pasar TV’ ini, manajemen TV berencana…
  • 17. Advertising: Media Planning Absolute Costs - Unit costs - TV: 30 detik = Rp 30 juta prime time - Radio berjaringan: 30 detik = Rp 10 juta - Koran: setengah halaman hitam putih = Rp 30 juta - Discount prices - Paket khusus (TV saja) - Paket media vertikal (TV, koran, radio) Relative Costs - Kuantitas: Cost per thousand (CPM) - Kualitas: Targeted Audience In advertising, the number 1,000 can be abbreviated as K (kilo) or M (mille). Most often, K is used for money and M is used for audiences. Because 1,000 X 1,000 equals a million, we use MM to mean a million. (Do not be confused by media headlines, which often abbrevaite million using just one M.) -- Larry D. Kelley, Donald W. Jugenheimer, Advertising media planning: a brand management approach
  • 18. TV Program Planning TV Berlangganan - Annum (broadcast ops) - Per 3 mo (channel) TV Terestrial - Annum (ops & production) - Per 3 mo - Monthly ADSSUB
  • 19. Production Planning TV Terestrial - Conception - Production - Exhibition telepresenceoptions.com
  • 20. PROGRAM SCHEDULE (PAY TV) 1:00 Live Vancouver 2010 Olympic Winter Games - Biathlon 1:30 2:00 2:30 Live Vancouver 2010 Olympic Winter Games - Snowboard 3:00 3:30 Live Vancouver 2010 Olympic Winter Games - Alpine Skiing 4:00 Live Vancouver 2010 Olympic Winter Games - Bobsleigh 4:30 5:00 5:15 Vancouver 2010 Olympic Winter Games - Ice Hockey 5:30 6:00 6:30 7:00 7:30 Live Vancouver 2010 Olympic Winter Games - Short Track 8:00 8:30 9:00 9:30 9:45 Vancouver 2010 Olympic Winter Games - Ice Hockey 10:00 10:30 11:00 11:30 12:00 Premier League Preview 12:30 Castrol Football Crazy 13:00 Football Forecast 13:30 14:00 Vancouver 2010 - Day 15 - Morning H/L 14:30 15:00 Sportscenter Week In Review 15:30 Premier League Preview 15:58 Sportcenter Weekend PrimeTime FringeTime 16:00 Vancouver 2010 - Day 15 - Afternoon H/L 16:30 17:00 Hitz 09/10 17:28 Sportcenter Weekend 17:30 Live Primetime Premier League 18:10 Live Barclays Premier League 2009/10 18:30 Match: Chelsea vs. Manchester City 19:00 19:30 20:15 Live Primetime Premier League 20:25 Live Barclays Premier League 2009/10 20:30 Match: Bolton Wanderers vs. Wolverhampton Wanderers 21:00 21:30 22:30 World Sport 2010 23:00 World Of Gymnastics 23:25 23:30 0:00 0:30 www.espnstar.com Region: India Date: 27 Febrary 2010
  • 21. PROGRAM SCHEDULE (PAY TV) 12:00AM The Express Mary Shelley's Frankenstein 12:30AM 1:00AM 1:30AM 2:00AM I Am Legend Twilight Zone The Movie 2:30AM 3:00AM 3:30AM Tmz 179 4:00AM The Fast And The Furious I Love You To Death 4:30AM 5:00AM 5:30AM The Making Of The Ruins Hollywood One On One 73 6:00AM The Ruins Virtuosity 6:30AM 7:00AM 7:30AM HBO Central 8:00AM The Fast And The Furious Jury Duty 8:30AM 9:00AM 9:30AM Tmz 179 10:00AM The House Bunny Rugrats In Paris 10:30AM 11:00AM Hollywood One On One 72 11:30AM Hollywood One On One 75 12:00PM Coming To America Twilight Zone The Movie 12:30PM 1:00PM 1:30PM Hollywood One On One 73 2:00PM The Express Marathon Man 2:30PM 3:00PM 3:30PM 4:00PM Twins I Love You To Death 4:30PM 5:00PM 5:30PM Hollywood One On One 73 6:00PM The Fast And The Furious Mary Shelley's Frankenstein 6:30PM 7:00PM 7:30PM 8:00PM 21 Virtuosity 8:30PM 9:00PM 9:30PM 10:00PM Tmz 180 Jury Duty 10:30PM The House Bunny 11:00PM 11:30PM Tmz 180 PrimeTime FringeTime www.hboasia.com Region: Indonesia Date: 27 February 2010
  • 22. (COMPETITIVE) PROGRAMMING GRIDMonday      8:00           8:30           9:00           9:30          10:00          10:30      abc The Bachelor Castle cbs How I Met Accidentally Two & The Big CSI: Miami Your Mother on Purpose a Half Men Bang Theory cw One Tree Hill Life UneXpected local programs fox House MD 24 local programs nbc Olympics   fam Secret Life of the Make It or Break It GreekAmerican Teenager fx other programs Damages show other programs Secret Diary Tracey Ullman of a Call Girl tnt other programs Men of a Certain Age www.epguides.com Current U.S. Prime-Time -- Broadcast & Cable TV Schedule -- by George Fergus Last updated: Wed, 10 Feb 2010 04:00 GMT Standard Time
  • 23. Atas Dasar ‘Perencanaan/Planning’, Bagaimana Kreativitas Produksi?
  • 24. Orang Iklan  bikin iklan berbagai media
  • 25. billboard TV magazine
  • 26. Orang TV  bikin acara TV
  • 27. Orang TV - Pemberitaan/News - Tayangan lokal - Tayangan internasional inhouse crews (mis. Liputan 6 SCTV) - inhouse crews (mis. TransTV) - outsourced (mis. PH, distributor)  orang TV-nya “staf administrasi” - outsourced (distributor Premier League, distributor film)  orang TV-nya “staf administrasi”
  • 28. Orang TV Ciri Khas ‘Manajemen Siaran’ TV Berlangganan - Interstitials Ciri Khas ‘Produksi’ TV Terestrial - Program promo
  • 29. Orang TV Film & TV work is generally precarious, involving increasingly freelance project- based, or casualized, work. (Deuze, 2007; Randle & Culkin, 2009) The entertainment industries are attractive to young people and are characterized by an OVERSUPPLY of willing entrants.
  • 30. Orang TV = Orang Muda - Orang muda punya banyak ide segar - Ide segar bisa dari mana saja TIPS: - Tulislah ide  sinopsis  treatment - Kenali genre produksinya - Ketahui cara menulis skenarionya - Pelajari teknik produksinya - Ketahui cara menjualnya - Yakinlah kerja TV selalu kerja kolaboratif! Cathrine Kellison, Producing for TV and video: a real-world approach
  • 31. Pertemuan Ke-10 November 16 LIVE PRODUCTION