Konvergensi & Divergensi Media

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Departemen Ilmu Komunikasi, FISIP UI

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  • Thanks Mbak Melia. Your great blog has led me to other great blogs and websites. May God bless you with health and prosperity so you can keep on peeling the world and serve the peelings to us ....
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Konvergensi & Divergensi Media

  1. 1. Bisnis Industri Media TV Konvergensi & Divergensi(Platform, Layanan, Alat Perangkat, Industri) Pasca-sistem Hibrida Amelia Day 25 November 2011
  2. 2. SEBELUM UTS Pasar 2 Sisi, Gratis, HBB, HBI, IPTV, Ekonomi Waktu Senang-senang
  3. 3. Dimensi Media Hari Ini
  4. 4. Dimensi Media Hari Ini TV OVER BROADBANDTVRO
  5. 5. KONVERGENSI DIVERGENSI
  6. 6. ADAAPA ?
  7. 7. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform inAsia-Pacific, OFCOM essay, 2006
  8. 8. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform inAsia-Pacific, OFCOM essay, 2006
  9. 9. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform inAsia-Pacific, OFCOM essay, 2006
  10. 10. Bagaimana Produser Media Hari Ini?
  11. 11. Model Bisnis “Produk Hiburan”Buy 1 “Buy” 1Get All Buy Only 1 FREE Get All downloadphysical subscription product
  12. 12. Media, content, pipe… ?SCARCITY v. ABUNDANCE
  13. 13. Scarcity Abundance
  14. 14. Scarcity Abundance
  15. 15. Scarcity Abundance
  16. 16. Scarcity Abundance
  17. 17. KELANGKAAN MEDIA v. KERIUHAN MEDIA
  18. 18. Scarcity Abundance• Media sedikit • Penonton, pendengar banyak• Scarce media • Abundant attention
  19. 19. Scarcity Abundance• Media banyak • Klaster penonton, pendengar• Abundant media • Scarce attention
  20. 20. Scarcity Abundance• Return on • Kita pikirkan investment bersama, nanti BUSINESS MODEL Chris Anderson, Wired, 2006
  21. 21. Scarcity Abundance “Everything is “Everything is forbidden unless it permitted unless it is permitted” is forbidden” RULES OF THE GAME Chris Anderson, Wired, 2006
  22. 22. Scarcity Abundance Paternalism Egalitarianism (“we know (“you know what’s best”) what’s best”) SOCIAL MODEL Chris Anderson, Wired, 2006
  23. 23. Scarcity Abundance Top Down Bottom Up DECISION PROCESS Chris Anderson, Wired, 2006
  24. 24. Scarcity AbundanceCommand & Control Out of Control GAYA MANAJEMEN Chris Anderson, Wired, 2006
  25. 25. Demokratisasi “Isi Siaran”Kami mulai melihat pergeseran dari peran yang sangat terbatas darikaryawan dan konsumen di ekonomi industri (media), yangmembuat mereka lebih fleksibel, lebih memiliki peran dalambekerjasama, setidaknya untuk beberapa bagian dari kehidupan.... [i]nformasi, pengetahuan, dan budaya sekarang memungkinkanlebih banyak lagi orang berkreasi untuk ekonomi industri informasiini, tetapi juga memungkinkan setiap individu dengan berbagai gayakhasnya melampaui filter media massa di periode lalu.The Wealth of Networks, How Social Production TransformsMarkets and Freedom, Yochai Benkler, Yale University Press, NewHaven and London, 2006
  26. 26. CHAOS OF COLLIDING MEDIASteve Curran, Convergence design: creating the user experience for interactive television, 2003
  27. 27. Amartya K. Sen (1933-...) Nobel Prize winner in Economics 1998On economic of abundance:"We live in a world of unprecendented opulence,of a kind that would have been hard even toimagine a century or two ago" (1999, xi).Kita hidup di dunia kemewahan yang tak terduga, darijenis [kehidupan] yang sulit bahkan untuk dibayangkansatu atau dua abad yang lalu.
  28. 28. Amartya K. Sen (1933-...) Nobel Prize winner in Economics 1998… the capacity to produce is not the centralquestion. Development is.
  29. 29. BibliografiEric von Hippel, Democratizing innovation, MIT Press, 2005Steve Curran, Convergence design: creating the user experience for interactive television, Rockport Publishers, 2003William M. Dugger, James T. Peach, Economic Abundance: An Introduction, ME Sharpe Inc., 2009Yochai Benkler, The wealth of networks: how social production transforms markets and freedom, self- published, 2006Chris Anderson, Economics of Abundance, Wired, 2006
  30. 30. NEXT WEEK 2 Desember 2011Perhitungan Industri Telekomunikasi dan Media di Indonesia

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