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George Ritzer, Globalization: A Basic Text, Blackwell, 2010 …
George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001