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Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
Glocalization of Media
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Glocalization of Media

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George Ritzer, Globalization: A Basic Text, Blackwell, 2010 …

George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001

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  1. 1 Bisnis Industri Media TV INTERNATIONAL TRADE OF CONTENT: GLOCALIZATION OF MEDIA Amelia Day Pertemuan Ke-12 30 November 2010
  2. 2 Minggu Lalu CALCULATING MOVIE & SPORTS PROGRAMS
  3. 3 Intro kuliah hari ini: Global + Lokal = GLOCAL - Jaringan global murah (cheap borderless world) - Batas media menjadi sumir (convergent) - Produksi content menjadi banyak (abundant) - Perdagangan produk media dan transisi model bisnisnya* * detail di kelas ke-13
  4. 4 Intro kuliah hari ini: local global
  5. 5
  6. 6
  7. 7 VIDEO (warlords)
  8. 8
  9. 9 Media Today: Go Glocal VJ Sean (MTV Korea), VJ Utt (MTV Asia), VJ Juju (MTV China) and VJ Chris (MTV Japan)
  10. 10 Media Today: Go Glocal
  11. 11 Media Today: Go Glocal
  12. 12 Once upon a time…
  13. 13 USA could not enter… except…
  14. 14 Fake Forbidden City Hengdian World Studios
  15. 15 JV HENGDIAN GROUP: electronics, pharmaceutical and chemical industry, film and entertainment http://www.hengdian.com
  16. 16 KEGIATAN: pengembangan, investasi, produksi, pemasaran distribusi http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html PRODUK (berbahasa China): film telefilm animasi.
  17. 17 Biaya produksi Warner China Film sekitar: - RMB 12 - 50 juta (USD 1.5 - 6 juta) untuk setiap feature film; - RMB 1.7 to 2.5 million (USD 200,000 - 300,000) untuk setiap telefilm. http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html
  18. 18 VIDEO (crazy stone)
  19. 19 BIE MO WO (DON’T TOUCH ME)
  20. 20 Crazy Stone
  21. 21
  22. 22 Other China-US products any consumer products
  23. 23CLOT x Nike AM1 NL Premium – ‘Kiss of Death’ freshnessmag.com
  24. 24 freshnessmag.com
  25. 25 jordansnice.com
  26. 26 addshots.blogspot.com
  27. 27 addshots.blogspot.com
  28. 28 addshots.blogspot.com
  29. 29 THINK GLOBAL ACT LOCAL ACT GLOBAL THINK LOCAL
  30. 30 John Woo 1973-1993 HK 1993-2008 USA 2008-2010 China A Better Tomorrow II (1987) A Better Tomorrow (1986) Heroes Shed No Tears (1985) Run Tiger Run (1985) The Time You Need a Friend (1984) The Sunset Warrior (1983) Plain Jane to the Rescue (1982) Laughing Times (1981) To Hell With the Devil (1981) From Riches to Rags (1979) Money Talk (1979) Last Hurrah for Chivalry (1978) Follow the Star (1977) Money Crazy (1977) Countdown in Kung Fu (1976) Princess Chang Ping (1975) The Dragon Tamers (1974) The Young Dragon (1973) Red Cliff II (2009) All the Invisible Children (2005) (China segment ) Paycheck (2003) Windtalkers (2002) Mission: Impossible 2 (2000) Blackjack (1998) Hong Kong Face-Off (1998) Face/Off (1997) Follow the Star (1997) Broken Arrow (1996) Once A Thief (1994) Hard Target (1993) Hard Boiled (1992) The Killer (1991) Bullet in the Head (1990) Just Heroes (1989)
  31. 31 VIDEO (trademarks of John Woo)
  32. 32
  33. 33 How things work…
  34. 34 The relationship between popular culture & state-market complex in Western Countries Global Popular Culture STATE MARKET Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008
  35. 35 The relationship between popular culture & state-market complex in China Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008 Global Popular CultureMARKET STATE
  36. 36 … negara (China) menekan risiko ketika pemain global datang… dari lokalisasi Newscorp dan MTV Channel di China.... strategi ini adalah untuk menjadikan pasar [film global] ke dalam kontrol negara untuk menjamin kelangsungan hegemoni. Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ... State and Global: Enemies or Partners?
  37. 37 ... PRC [People's Republic of China] sesungguhnya sekarang lebih proaktif berperan dalam kekuatan global… yang tak hanya diikat dengan regulasi ketat dan sensor politik, tapi juga diberikan penghargaan/hadiah, insentif ekonomi, dan opsi-kerjasama… Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ... State and Global: Enemies or Partners?
  38. 38 Tetapi…
  39. 39 600 juta usia produktif di China populasi: 1,340,830,000
  40. 40 potensi penonton cukup tinggi penjualan produk budaya sendiri
  41. 41 Kaarle Nordenstreng & Cees Hamelink stressed the importance of internationalization and commercialization of global communications to the status of USA Leah A. Lievrouw, Sonia M. Livingstone, Handbook of new media: social shaping and social consequences of ICTs as the world's dominant capitalist economy.
  42. 42
  43. 43 Model Bisnis
  44. 44 International Trade
  45. 45 International Trade Domestic Trade
  46. 46
  47. 47
  48. 48 Model Bisnis (lanjut ke kelas minggu depan)
  49. 49 Bibliografi George Ritzer, Globalization: A Basic Text, Blackwell, 2010 George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011 George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010 Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998 Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001
  50. 50 Pertemuan Ke-13 30 November 2010 From Satellite to Single Market (Global Communication & World System Theory)
  51. 51

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