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Glocalization of Media

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George Ritzer, Globalization: A Basic Text, Blackwell, 2010 …

George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001

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  • 1. Bisnis Industri Media TV INTERNATIONAL TRADE OF CONTENT: GLOCALIZATION OF MEDIA Amelia Day Pertemuan Ke-12 30 November 2010
  • 2. Minggu Lalu
    • CALCULATING
    • MOVIE & SPORTS
    • PROGRAMS
  • 3. Intro kuliah hari ini:
    • Global + Lokal = GLOCAL
    • Jaringan global murah (cheap borderless world)
    • Batas media menjadi sumir (convergent)
    • Produksi content menjadi banyak (abundant)
    • Perdagangan produk media dan transisi model bisnisnya*
    • * detail di kelas ke-13
  • 4. Intro kuliah hari ini: local global
  • 5.  
  • 6.  
  • 7. VIDEO (warlords)
  • 8.  
  • 9. Media Today: Go Glocal VJ Sean ( MTV Korea), VJ Utt ( MTV Asia), VJ Juju ( MTV China) and VJ Chris ( MTV Japan)
  • 10. Media Today: Go Glocal
  • 11. Media Today: Go Glocal
  • 12. Once upon a time…
  • 13. USA could not enter… except…
  • 14. Fake Forbidden City Hengdian World Studios
  • 15. JV HENGDIAN GROUP: electronics, pharmaceutical and chemical industry, film and entertainment http://www.hengdian.com
  • 16.
    • KEGIATAN:
    • pengembangan,
    • investasi,
    • produksi,
    • pemasaran
    • distribusi
    http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html PRODUK (berbahasa China): film telefilm animasi.
  • 17.
    • Biaya produksi Warner China Film sekitar:
    • - RMB 12 - 50 juta (USD 1.5 - 6 juta) untuk setiap feature film;
    • - RMB 1.7 to 2.5 million (USD 200,000 - 300,000) untuk setiap telefilm.
    http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html
  • 18. VIDEO (crazy stone)
  • 19. BIE MO WO (DON’T TOUCH ME)
  • 20. Crazy Stone
  • 21.  
  • 22. Other China-US products any consumer products
  • 23. CLOT x Nike AM1 NL Premium – ‘Kiss of Death’ freshnessmag.com
  • 24. freshnessmag.com
  • 25. jordansnice.com
  • 26. addshots.blogspot.com
  • 27. addshots.blogspot.com
  • 28. addshots.blogspot.com
  • 29. THINK GLOBAL ACT LOCAL ACT GLOBAL THINK LOCAL
  • 30. John Woo 1973-1993 HK 1993-2008 USA 2008-2010 China A Better Tomorrow II (1987) A Better Tomorrow (1986) Heroes Shed No Tears (1985) Run Tiger Run (1985) The Time You Need a Friend (1984) The Sunset Warrior (1983) Plain Jane to the Rescue (1982) Laughing Times (1981) To Hell With the Devil (1981) From Riches to Rags (1979) Money Talk (1979) Last Hurrah for Chivalry (1978) Follow the Star (1977) Money Crazy (1977) Countdown in Kung Fu (1976) Princess Chang Ping (1975) The Dragon Tamers (1974) The Young Dragon (1973) Red Cliff II (2009) All the Invisible Children (2005) (China segment ) Paycheck (2003) Windtalkers (2002) Mission: Impossible 2 (2000) Blackjack (1998) Hong Kong Face-Off (1998) Face/Off (1997) Follow the Star (1997) Broken Arrow (1996) Once A Thief (1994) Hard Target (1993) Hard Boiled (1992) The Killer (1991) Bullet in the Head (1990) Just Heroes (1989)
  • 31. VIDEO (trademarks of John Woo)
  • 32.  
  • 33. How things work…
  • 34. The relationship between popular culture & state-market complex in Western Countries
    • Global
    • Popular
    • Culture
    STATE MARKET Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008
  • 35. The relationship between popular culture & state-market complex in China
    • Global
    • Popular
    • Culture
    Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008 MARKET STATE
  • 36.
    • … negara (China) menekan risiko ketika pemain global datang… dari lokalisasi Newscorp dan MTV Channel di China.... strategi ini adalah untuk menjadikan pasar [film global] ke dalam kontrol negara untuk menjamin kelangsungan hegemoni.
    State and Global: Enemies or Partners? Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
  • 37.
    • ... PRC [People's Republic of China] sesungguhnya sekarang lebih proaktif berperan dalam kekuatan global… yang tak hanya diikat dengan regulasi ketat dan sensor politik, tapi juga diberikan penghargaan/hadiah, insentif ekonomi, dan opsi-kerjasama…
    State and Global: Enemies or Partners? Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
  • 38. Tetapi…
  • 39. 600 juta usia produktif di China populasi: 1,340,830,000
  • 40. potensi penonton cukup tinggi penjualan produk budaya sendiri
  • 41.
    • Kaarle Nordenstreng & Cees Hamelink stressed the importance of internationalization and commercialization of global communications to the status of USA
    Leah A. Lievrouw, Sonia M. Livingstone, Handbook of new media: social shaping and social consequences of ICTs as the world's dominant capitalist economy.
  • 42.  
  • 43. Model Bisnis
  • 44. International Trade
  • 45. International Trade Domestic Trade
  • 46.  
  • 47.  
  • 48. Model Bisnis (lanjut ke kelas minggu depan)
  • 49. Bibliografi
    • George Ritzer, Globalization: A Basic Text, Blackwell, 2010
    • George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011
    • George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010
    • Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998
    • Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001
  • 50. Pertemuan Ke-13
    • 30 November 2010
    • From Satellite to Single Market
    • (Global Communication &
    • World System Theory)
  • 51.