Contents: Introduction About Company Operations of Company In India Mode Of Operations SWOT Analysis PEST Analysis Future
Introduction Walt Disney, founded The Walt Disney Company. He was an American film producer, director, screenwriter, voice actor, entertainer. Firm: The Walt Disney Company (India) Pvt. Ltd. Parent company: The Walt Disney Company. Home country: USA. Host country: India.
About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 Other ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks.
The Walt Disney Company (India) Pvt.Ltd Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Disney India tied up with Yash Raj Films to produce Roadside Romeo. Launch: December 2004 Location: Mumbai, India.
INDIA OPERATIONS 2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India. 2005- Toon Disney launched a Hindi language feed. 2006- Acquired Hungama TV & made a strategic investment in UTV. 2007- Along with Yash Raj Films jointly produced Disneys first local movie, Roadside Romeo.
MODE OF OPERATIONS Entry- through TV. Localized programs. Programs in Hindi, Tamil and Telgu.
P0LITICAL Tax benefits for the animation industry. Trainings are on the rise. Facilities are provided in the special economic zone.
ECONOMIC India has a cost advantage in terms of salaries and the overall cost of production. Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada. The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.
SOCIAL ANDTECHNOLOGICALSOCIAL Significant role of television. Special programs brings in loyalty.TECHNOLOGICAL Concept formulation in India is weak.
FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.