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  • 1. Walt Disney
  • 2. Contents: Introduction About Company Operations of Company In India Mode Of Operations SWOT Analysis PEST Analysis Future
  • 3. Introduction Walt Disney, founded The Walt Disney Company. He was an American film producer, director, screenwriter, voice actor, entertainer. Firm: The Walt Disney Company (India) Pvt. Ltd. Parent company: The Walt Disney Company. Home country: USA. Host country: India.
  • 4. About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 Other ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks.
  • 5. The Walt Disney Company (India) Pvt.Ltd  Subsidiary of Walt Disney Company.  Develops ,produces movies & videos for children.  Disney India tied up with Yash Raj Films to produce Roadside Romeo.  Launch: December 2004  Location: Mumbai, India.
  • 6. INDIA OPERATIONS 2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India. 2005- Toon Disney launched a Hindi language feed. 2006- Acquired Hungama TV & made a strategic investment in UTV. 2007- Along with Yash Raj Films jointly produced Disneys first local movie, Roadside Romeo.
  • 7. MODE OF OPERATIONS Entry- through TV. Localized programs. Programs in Hindi, Tamil and Telgu.
  • 9. STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters
  • 10. WEAKNESS Excessive Research & Development. High Investment. High Risk Factor. Limited range of target audience group.
  • 11. OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization
  • 12. THREATS Competitors: National, Regional & Global. Highly Demanding in terms of Sales, Creativity and Innovation. Employee Retention
  • 14. P0LITICAL Tax benefits for the animation industry. Trainings are on the rise. Facilities are provided in the special economic zone.
  • 15. ECONOMIC India has a cost advantage in terms of salaries and the overall cost of production. Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada. The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.
  • 16. SOCIAL ANDTECHNOLOGICALSOCIAL Significant role of television. Special programs brings in loyalty.TECHNOLOGICAL Concept formulation in India is weak.
  • 17. FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.
  • 18. nk You………!!!!