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Evaluation media
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Evaluation media

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  • 1. Evaluation of Main Task By Ayesha Williams
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?My opening sequence takesmany ideas from professionalwork, for example many youthdramas/ urban dramas involvea fight scene (as there are manystereotypes about youth andgangs) and this is exactly whatmyself and my group plannedto do is fit in with the usualconventions.http://www.youtube.com/watc This was decided after carrying out ourh?v=ggu1tFU7Bm8 secondary research, we looked at many different videos and analysed mise-en-scene and camera work.
  • 3. How does your media product represent particular social groups? My opening sequence represents aMy opening sequence can be ‘youth’ social group through the clothingcompared to films like ‘Kidulthood’ worn by the actors, for example jeans,as it fits in with the ‘Urban Drama’ tracksuits and trainers etc. My group alsogenre. found actors and actresses of a similar age of the characters we created, by doing this it was easier to fit the stereotype of the ‘working class’ attitudes that we planned for our character to have. We had a mix between females and males in our opening sequence showing that they are of somewhat equal in society. We went with the usual stereotype of young people and gangs. http://www.youtube.com/watch? v=YulSY1VQvYk
  • 4. What kind of media institution might distribute your media productand why?I think that institutions likeRevolver Entertainment willdistribute our ‘film’ as theyhave distributed films like‘Kidulthood’ and ‘Sket’. Thesefilms are under the samegenre and it attracts the sametarget audience as ours.
  • 5. Who would be the audience for your media product? From research myself and my group carried out we found our target audience was those of a 14-22yr old age range though it was clear that more females were interested than females
  • 6. How did you attract/address your audience?Myself and my groupcarried out aquestionnaireapproaching our targetaudience, from this wefound out that the targetaudience was interestedin urban dramas.We then did a survey,showing our target audiencea clip from ‘Green Street 2’and asked them variousquestions about what theythought of the clip, thisinformation we then appliedit to our opening sequence;ideas such as clothing,violent scenes etc.
  • 7. What have you learnt about technologies from the process of constructing this product? I have learnt how to use ‘Final Cut’ effectively, varying in different effects, how to cut and add transitions etc. I was rocky with this during the preliminary task and feel much more comfortable with using this now then I was before.It is not only ‘Final Cut’ that I feelmore comfortable with, I have learntmore about the camera andequipment for example camerashots and how to adjust the camerato fit different scenarios, this again Iwas rough with at the start and nowfeel much more comfortable using it.
  • 8. Looking back at your preliminary task, what do you feel you havelearnt in the progression it to the full product?I feel that Ive learnt plenty from thepreliminary task, I’ve learnt how to plan outthe blog page, how to lay out our blog pageand how to split up work equally. I feel the blogpage ran smoothly in comparison to thepreliminary task.

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