Advertising Designing and Monitoring by Agha Sumair Khan

Constructing the Ad

“ AIDA” Attention Interest Desire Action

Attention

Interest

Desire

Action

Be creative want ads vs. blind ads use of ad agencies might help develop and promote a companies image

want ads vs. blind ads

use of ad agencies might help develop and promote a companies image

Recruitment Advertisement illustrating AIDA principles

We are looking for resourceful individuals with a will to succeed. In return we will give you the tools and opportunities, so that together we can make our brands more popular than ever before.

We are looking for resourceful individuals with a will to succeed. In return we will give you the tools and opportunities, so that together we can make our brands more popular than ever before.

Monitoring the Ad

EEO LAW and Recruitment Practices EEO (Equal Employment Opportunities)

EEO referrals EEOC v. Detroit Edison—was found to be discriminatory by the court advertising Awareness about EEO law should review all ad copy for potential legal problems Internet “ digital divide” may result in increased disparate impact if recruiting solely from on-line job sites. A temporary problem

referrals

EEOC v. Detroit Edison—was found to be discriminatory by the court

advertising

Awareness about EEO law

should review all ad copy for potential legal problems

Internet

“ digital divide” may result in increased disparate impact if recruiting solely from on-line job sites.

A temporary problem