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Optimizing the funnel of Suzuki Belgium - and more
 

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Conversion optimization in practice. With cases from Suzuki Belgium and other websites.

Conversion optimization in practice. With cases from Suzuki Belgium and other websites.

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  • Cover Slide: <br /> Speech title is 48 point black Calibri Body <br /> Names are 18 point Arial Narrow <br /> Note: Moderators are NOT pictured.
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  • Graphics with no text (or a very short caption), should be as large as possible on the slide. <br /> Header 44 point green Calibri, bold <br />
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  • Graphics with no text (or a very short caption), should be as large as possible on the slide. <br /> Header 44 point green Calibri, bold <br />
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  • Graphics with no text (or a very short caption), should be as large as possible on the slide. <br /> Header 44 point green Calibri, bold <br />
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  • Section Slide: <br /> Part: 96 point bold Calibri <br /> Section title: 48 point body Calibri
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Optimizing the funnel of Suzuki Belgium - and more Presentation Transcript

  • 1. Case Study: Optimizing Suzuki Belgium’s Funnel Karl Gilis AGConsult Managing Partner #TLE2014The Live Event@AGConsult London
  • 2. 7.164.000.000 humans in the world #TLE2014The Live Event@ AGConsult ©2014, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  • 3. 11.132.269 live in Belgium #TLE2014The Live Event@ AGConsult ©2014, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  • 4. Only 6.404.615 are Flemish
  • 5. Market share Suzuki 1,08 %
  • 6. Forms #TLE2014The Live Event@AGConsult One of the first tests we did
  • 7. 35,4% more requests for quotes
  • 8. In real numbers From 6 to 8 requests for quotes per day
  • 9. Lesson learned: optimize the whole funnel #TLE2014The Live Event@AGConsult
  • 10. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  • 11. 78% more clicks to a car page
  • 12. The result of this funnel optimization From 6 to 84 requests for quotes per day That's +1.300%
  • 13. The funnel on most websites
  • 14. The goal of conversion optimization
  • 15. Homepage tests #TLE2014The Live Event@AGConsult
  • 16. Sliders suck
  • 17. 28% more clicks
  • 18. 55% more clicks
  • 19. Products or product categories?
  • 20. + 188% more clicks + 75% more sales from homepage visitors
  • 21. Focus
  • 22. 23 times more people use the dealer locator
  • 23. Less marketing, more action #TLE2014The Live Event@AGConsult
  • 24. • 27,2% more clicks on contact • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the page fold
  • 25. Category & landing pages #TLE2014The Live Event@AGConsult
  • 26. Tell the user what to do
  • 27. 13,1% more clicks to product pages
  • 28. 72,3% more clicks to product pages
  • 29. Make it easy to compare
  • 30. 22,1% more clicks to product pages
  • 31. The power of the bullet list
  • 32. 78% more clicks to car pages
  • 33. • 159,79% more clicks to car pages • 76,3% more conversions: • Contact form • Brochure • Dealer locator • Request quote
  • 34. Product pages #TLE2014The Live Event@AGConsult
  • 35. CTA positioning
  • 36. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  • 37. CTA copywriting
  • 38. 14,3% more clicks
  • 39. Repeat your CTA
  • 40. 43,8% more clicks
  • 41. My 3 takeaways • Never stop testing • Know why you test something • Optimize & measure the whole funnel #TLE2014The Live Event@ AGConsult
  • 42. Thank you #TLE2014The Live Event@AGConsult
  • 43. Contact Info Karl Gilis AGConsult Managing Partner +32 9 335 22 73 karl@agconsult.com #TLE2014The Live Event@ AGConsult London