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Optimizing the customer-journey - Website AB-testing cases

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Lots of AB-test cases for your inspiration. I gave this presentation at the Optimizely Roadshow.

Lots of AB-test cases for your inspiration. I gave this presentation at the Optimizely Roadshow.

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Transcript

  • 1. Optimizing the customer journey Karl Gilis
  • 2. @agconsult Karl Gilis
  • 3. Optimize the whole funnel
  • 4. The funnel on most websites
  • 5. How most people try to solve this
  • 6. What AB-testing is about
  • 7. 35,4% more forms submitted
  • 8. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  • 9. 78% more clicks
  • 10. More cases for your inspiration Sliders| Less marketing| Remove clutter| Buttons| Just test it
  • 11. Sliders suck
  • 12. - 28% more clicks - 3% less bounces
  • 13. - 55% more clicks - 3% less bounces
  • 14. - 188% more clicks - 75% more sales
  • 15. Less marketing, more action
  • 16. 23 times more people use the dealer locator
  • 17. • 27,2% more clicks on the contact button • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the fold
  • 18. Remove clutter
  • 19. 624,4% more newsletter subscribers
  • 20. 60% more clicks on one of these "Recently published articles"
  • 21. 11,3% more sales
  • 22. 15,5% more revenue
  • 23. You really need a call to action
  • 24. 72,3% more clicks to product pages
  • 25. 13,1% more clicks to product pages
  • 26. 16,4% more clicks 4,9% more clicks 19,0% fewer clicks 26,8% fewer clicks
  • 27. Just test it!
  • 28. 25% more reservations
  • 29. 51% more clicks on add to cart
  • 30. 23,2% more conversion 19,4% more conversion
  • 31. Questions? @agconsult on Twitter www.agconsult.com