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Optimizing every page of the customer journey

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Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests.

Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests.

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  • 1. Optimize every page of the customer journey Karl Gilis @agconsult
  • 2. Some of our clients
  • 3. 1. Optimize the whole funnel
  • 4. The funnel on most websites
  • 5. How most people try to solve this
  • 6. What usability & AB-testing is about
  • 7. 35,4% more forms submitted
  • 8. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  • 9. 78% more clicks
  • 10. 2. Global lay-out & homepage Sliders| Less marketing| Focus | Navigation
  • 11. Sliders suck
  • 12. 28% more clicks
  • 13. 55% more clicks
  • 14. + 835,5% more clicks on featured products + 178,1% more clicks on the 'personal mix'
  • 15. Products or product categories?
  • 16. + 188% more clicks + 75% more sales from homepage visitors
  • 17. Less marketing, more action
  • 18. Apple Amazon
  • 19. • 27,2% more clicks on the contact button • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the page fold
  • 20. Focus
  • 21. 23 times more people use the dealer locator
  • 22. Navigation
  • 23. 56% more revenue
  • 24. 20,3% more clicks on navigation items 20,2% more clicks in the content area 7,7% to 25,7% more clicks on CTA's
  • 25. 3. Category & list pages More is more| Call to action | Button vs. Links | Bullet lists
  • 26. 35% more sales
  • 27. You really need a call to action
  • 28. 72,3% more clicks to product pages
  • 29. 13,1% more clicks to product pages
  • 30. Buttons versus links?
  • 31. 16,4% more clicks 4,9% more clicks 19,0% fewer clicks 26,8% fewer clicks
  • 32. Bullet lists
  • 33. 78% more clicks
  • 34. 325% more clicks
  • 35. 4. Product & detail pages Remove clutter| Left vs. Right | Buttons | Persuasion
  • 36. Remove clutter
  • 37. 624,4% more newsletter subscribers
  • 38. 60% more clicks on one of these "Recently published articles"
  • 39. 157% more clicks at the bottom of the page
  • 40. Left versus right
  • 41. 25% more reservations
  • 42. 217% more conversion
  • 43. Positioning of the buttons
  • 44. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  • 45. Repeat your CTA's at the bottom
  • 46. 43,8% more clicks
  • 47. Social can hurt sales
  • 48. 11,9% more orders
  • 49. CTA copywriting
  • 50. 45% more sales
  • 51. 14,3% more clicks
  • 52. Combine these tips for better results
  • 53. 51% more clicks on add to cart
  • 54. Reassuring messages
  • 55. 23,2% more conversion 19,4% more conversion
  • 56. 5. Forms & check-outs Remove clutter| Upselling | Reassuring messages
  • 57. Remove clutter
  • 58. 11,3% more clicks to the next step
  • 59. 11,4% more people continue to the check-out page
  • 60. Upselling?
  • 61. 15,5% more clicks
  • 62. Reassuring messages
  • 63. 35,4% more forms submitted
  • 64. Free bonus tip
  • 65. Huur een specialist in AGConsult +32 9 335 22 73 karl@agconsult.com www.agconsult.com

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