RETHINKING SOCIAL CHANGE  USING SOCIAL MEDIA ALLISON FINE AEA/CDC SUMMER INSTITUTE, JUNE 15, 2010
Which Social Media Channels Are You On?
What is a  Networked Nonprofit?
The Networked Nonprofit  BE DO Understand Networks Work with Crowds Create Social Culture Work with Free Agents Listen, En...
 
Organizations as Fortresses Courtesy of About.com
Organizations as Sponges
Using Social Media is Great for: Listening Problem Solving
First Step: Listening  <ul><li>Who’s talking about you and your cause or campaign? </li></ul><ul><li>Where are they talkin...
 
Kinds of Crowdsourcing <ul><li>Collective Intelligence  </li></ul><ul><li>Crowd Creation </li></ul><ul><li>Crowd Voting </...
 
Royal Opera House Tweets an Opera
 
Measuring Social Change <ul><li>Build   the Network </li></ul><ul><li>Bank Social Capital </li></ul><ul><li>Catalyzing Cha...
Beth’s Blog A. Fine Blog We Are Media NTEN Tactical Philanthropy  Lucy Bernholz’ Blog Philantopic Give & Take Blog Resources
http://bit.ly/networkednp
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  • Who How many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
  • 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
  • BK start: Genesis Issue of social lchange Where we’ve been’ Opportunity
  • http://www.flickr.com/photos/franie/471300085/ Actually a sponge - Porifera- http://www.cartage.org.lb/en/themes/sciences/zoology/biologicaldiverstity/AnimalsI/sponge_1.gif]
  • 3,344 to be exact, participated in the review process.
  • Networkednonprofitslides aea af0615

    1. 1. RETHINKING SOCIAL CHANGE USING SOCIAL MEDIA ALLISON FINE AEA/CDC SUMMER INSTITUTE, JUNE 15, 2010
    2. 2. Which Social Media Channels Are You On?
    3. 3. What is a Networked Nonprofit?
    4. 4. The Networked Nonprofit BE DO Understand Networks Work with Crowds Create Social Culture Work with Free Agents Listen, Engage, and Build Relationships Friending to Funding Trust Through Transparency Governing through Networks Simplicity
    5. 6. Organizations as Fortresses Courtesy of About.com
    6. 7. Organizations as Sponges
    7. 8. Using Social Media is Great for: Listening Problem Solving
    8. 9. First Step: Listening <ul><li>Who’s talking about you and your cause or campaign? </li></ul><ul><li>Where are they talking </li></ul><ul><li>What are they saying (content analysis) </li></ul><ul><li>Listening tools: Google Alerts, Technorati, RSS feeds, Delicious tags, Trendrr </li></ul><ul><li>Leads to real-time adjustments </li></ul>
    9. 11. Kinds of Crowdsourcing <ul><li>Collective Intelligence </li></ul><ul><li>Crowd Creation </li></ul><ul><li>Crowd Voting </li></ul><ul><li>Crowd Funding </li></ul>
    10. 13. Royal Opera House Tweets an Opera
    11. 15. Measuring Social Change <ul><li>Build the Network </li></ul><ul><li>Bank Social Capital </li></ul><ul><li>Catalyzing Change </li></ul>
    12. 16. Beth’s Blog A. Fine Blog We Are Media NTEN Tactical Philanthropy Lucy Bernholz’ Blog Philantopic Give & Take Blog Resources
    13. 17. http://bit.ly/networkednp
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