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Effective use of technology for congregations

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Technology can improve your congregation's evangelism & outreach. Beth Lewis, President & CEO for Augsburg Fortress shares examples of excellent congregational use of the Internet for evangelism. You …

Technology can improve your congregation's evangelism & outreach. Beth Lewis, President & CEO for Augsburg Fortress shares examples of excellent congregational use of the Internet for evangelism. You will come away with fresh ideas for using e-mail, e-newsletters, your congregation's website and other new technologies to proclaim the Gospel!

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  • So was this scene: A Gutenberg press check. Both booksellers and printers were instrumental in propagating Luther’s message. Bookselling and printing has also been the traditional foundation of Augsburg Fortress as the ministry of publishing.
  • Transcript

    • 1. Effective Use of Technology for Congregations Beth Lewis Augsburg Fortress January 2011 All Rights Reserved © 2011 Augsburg Fortress
    • 2.  
    • 3.
      • “ Reformation must not be something that happened once upon a time hundreds of years ago and is forever completed and that can now be taken for granted . . . it has to be taken seriously and be implemented by every generation. Only a church that is willing to be reformed today can honestly claim Luther as its reformer.”
      • George Wolfgang Forell
      • The Luther Legacy
      • Fortress Press, 1983
    • 4. How are we embracing this heritage of change?
    • 5. The new “open door”….your website Calvary LC-Minneapolis, MN www.clchurch.org
    • 6. Map & Directions should be easy to find Our Saviors Lutheran Church, New Ulm, MN http://www.oursaviorsnewulm.org/
    • 7. Do bike and/or bus route links make sense for your context? www.clchurch.org
    • 8. Clear welcome and easy-to-find “coming events” section Good Shepherd LC Plover, WI www.eflock.org
    • 9. Keep your community informed of church & synod events Lakeview Lutheran Church Madison, WI http://www.lakeviewlutheranchurch.org
    • 10. Visitor’s Guide invites newcomers Trinity Episcopal Sacramento, CA www.trinitycathedral.org
    • 11. Spanish language ministries Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    • 12. New Member Information Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    • 13. Good Shepherd Lutheran Church La Crosse, WI www.goodshepherdlacrosse.org/
    • 14. Worship assistance schedule St. John Lutheran Church Wausau, WI http://www.stjohnwausau.org/
    • 15. Post job openings and volunteer opportunities Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    • 16. Keep members updated on particular topics of interest Peace Lutheran Church Waunakee, WI http://www.plcemail.org
    • 17. Ex: Proposed Constitution Emmaus Lutheran Church, Racine, WI http://www.emmaus-racine.org/
    • 18. Links invite traffic Good Shepherd Lutheran Church, La Crosse, WI www.goodshepherdlacrosse.org/
    • 19. People love to see people…and animals! St. Mark’s Lutheran Church, San Francisco, CA www.stmarks-sf.org
    • 20. Link to an external photo site Emmaus Lutheran Church, Racine, WI http://www.emmaus-racine.org/
    • 21. Is your congregation outwardly focused? Show it! All Saints Lutheran Church Minnetonka, MN http://www.allsaintsmtka.org/
    • 22. Phinney Ridge Lutheran Church, Seattle, WA Uses their site to educate on the seasons of the church year www.prlc.org
    • 23. Spiritual gifts assessment Good Shepherd Lutheran Church, Plover, WI www.eflock.org
    • 24. Web based time & talent inventory Gloria Dei Lutheran Church, Olympia, WA www.gloriadeiolympia.org
    • 25. Standard Forms Our Savior’s Lutheran Church, West Bend, WI http://www.oslcwb.org/
    • 26. Web-based financial stewardship Calvary by the Sea Lutheran Church, Honolulu, HI http://www.calvarybythesea.org/
    • 27. Link to a fund-raising site Grace Lutheran Church Tomahawk, WI http://www.gracelutherantomahawk.org/
    • 28. Mini-member survey Calvary by the Sea Lutheran Church, Honolulu, HI http://www.calvarybythesea.org/
    • 29. Podcasts Trinity Lutheran Church, Latrobe, PA http://trinitylatrobe.com/
    • 30. Video on your site Calvary Lutheran Church, Minneapolis, MN www.clchurch.org
    • 31. Use free RSS feeds Prince of Peace LC Phoenix, AZ www.aplaceofgrace.org
    • 32. Privacy policy Bethlehem Lutheran Church Encinitas, CA http://www.blcenc.org/
    • 33. Basics of Website Management
      • Think about your audience(s)
      • Spell check
      • Keep it fresh…change is good!
      • Keep it current
      • Use RSS feeds to add new content daily
      • Be clear about privacy
      • Statistics (ex. Google Analytics)
    • 34. www.websitegrader.com
    • 35. E-mail marketing tips
      • Capture email addresses everywhere & keep in a searchable database
      • Establish a process & a standard for replies in “Internet time”
      • Auto-responders
      • Spell-check
      • Signature block(s)
      • Cut & pastes in your drafts folder
    • 36. eNewsletters
      • Less is more
      • Frequency
      • Links to your site
      • Opt-in (no spam!)
      • Easy opt-out
      • eNewsletter service bureaus
    • 37. E-newsletter sign-up Good Shepherd Lutheran Church Plover, WI www.eflock.org
    • 38. Save a tree by putting your newsletter on-line All Saints Lutheran Church Minnetonka, MN http://www.allsaintsmtka.org/
    • 39. Prayer support via eNewsletter St. Luke’s Lutheran Church Bloomington, MN http://www.stlukes.ws/
    • 40.  
    • 41. Source: Nielsenwire May 2010
    • 42. http://www.youtube.com/watch?v=IG8XRIJpFyk Stewardship via YouTube First Presbyterian Church, Sarasota, FL
    • 43. First English Lutheran Church, Appleton, WI page 1 of 2 http://www.felc.com/
    • 44. First English Lutheran Church, Appleton, WI page 2 of 2 http://www.facebook.com/FELCAPPLETON?ref=ts
    • 45. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 1 of 3: info on their church website
    • 46. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 2 of 3: announcement on Facebook
    • 47. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 3 of 3: Separate Facebook page for the book club
    • 48. Do you Tweet? http://twitter.com/zionbuffalo
    • 49. Follow me on Twitter! www.twitter.com/bethalewis
    • 50. My Twitter feeds my Facebook page…one stop communication www.facebook.com/bethlewis
    • 51. http://www.augsburgfortress.org/social.jsp
    • 52. Blogs
      • Personality-driven, not like other organizational communications
      • More like a personal letter
      • Keep it current
      • Links to your site and others’
      • Choose your blogger(s) carefully
      • Authenticity is essential
      • Invite & encourage, but moderate comments
    • 53. Blogs invite participation….Book discussion group Halfway Creek Lutheran Church Holmen, WI http://www.halfwaycreek.org/
    • 54. Or, you can have a video blog Trinity Episcopal, Sacramento, CA www.trinitycathedral.org
    • 55. My public blog. www.augsburgfortress.org/blog
    • 56. “ For those of you who don’t have a blog yet, think of one as a large yellow Labrador: friendly, fun, not all that bright, but constantly demanding your attention .” …..David Carr New York Times columnist
    • 57. So, you want to reach high school & college students and young adults?
    • 58. The communications tool of choice for high school & college students and young adults A possible solution for group text messaging: http://www.tatango.com
    • 59. And, if you don’t believe me…. USA Today Oct. 5, 2010
    • 60.  
    • 61. Source: Nielsenwire, March 2010 A Week in the Life Weekly Time Spent in Hours:Minutes By Age Demographic 4Q 2009 K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ On Traditional TV 25:17 23:24 26:14 31:58 35:40 42:38 47:21 Watching Timeshifted TV 1:33 1:15 1:28 2:58 2:44 2:22 1:10 Using the Internet 0:24 1:21 3:45 5:20 6:35 4:53 2:17 Watching Video on Internet 0:04 0:15 0:39 0:35 0:33 0:17 0:06 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:21 0:08 0:06 0:01 <0:01 n/a
    • 62. Help! I can’t do all of this!
      • Volunteers & student interns
      • Youth service projects
      • Class projects
      • Free help:
        • www.elca.org/webministry/
        • http://www.lutherlink.org
        • Synod communicators
    • 63. And, I don’t have any money… www.techsoup.com
    • 64. Using Technology for Worship and Faith Formation
    • 65. If you use technology in your narthex or sanctuary…
      • Use slides to explicitly welcome visitors
      • Use slides for announcements
      • Use slides to tell visitors how communion is done within this congregation
      • Use slides or video to show the people of the congregation engaging in various aspects of ministry
      • Use media to demonstrate ministry in daily life
      • Use a closed circuit camera so that everyone can see the baptism or other activities in the front of the sanctuary
    • 66. My favorite idea for using video in worship….
    • 67. Worship survey St. John’s Lutheran Church Bloomington, IL http://www.stjohnsbloomington.org/
    • 68.  
    • 69. A few AF Resources www.clayfirecurator.org FREE!
    • 70. www.sundaysandseasons.com
    • 71. http://thehardestquestion.org FREE!
    • 72. Free downloadable lectionary dates www.augsburgfortress.org/redbook FREE!
    • 73. www.activatefaith.org/online
    • 74. First English LC-Appleton, WI Page 1 of 2
    • 75. First English LC-Appleton, WI Page 2 of 2
    • 76. Here We Stand Confirmation 2.0 www.augsburgfortress.org/herewestand
    • 77. Webinars www.augsburgfortress.org/webinars FREE!
    • 78. Video instruction for HWS 2.0 & more Subscribe to the Augsburg Fortress channel on YouTube www.youtube.com/user/augsburgfortress FREE!
    • 79. Tech Tools
    • 80. Google Docs
    • 81. Google Calendar
    • 82. Google Reader
    • 83. Surveymonkey.com
    • 84. Meeting Scheduling www.whenisgood.net
    • 85. www.skype.com
    • 86. www.phonetree.com I haven’t used this, but it was recommended
    • 87. Basecamp http://basecamphq.com
    • 88. My favorite tech-tools Amazon Kindle Flip Video Smart phone Wireless access card
    • 89. Please don’t hesitate to contact me if we may assist you! Beth Lewis [email_address] http://twitter.com/bethalewis www.augsburgfortress.org/blog