Rock Your World Recruitment

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Rock Your World Recruitment

  1. 1. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS This could be the year of your best-ever Recruitment. Are you ready? This relevant, interactive workshop will give you the tools you need to lead change and cast the vision of the ideal Sorority Recruitment for your campus and Sorority Life Community. “There is nothing like a dream to create the future.” INDIVIDUAL ACTIVITY ABOUT ME | Complete your About Me as you wait for the Victor Hugo, interactive workshop to begin. Les Misérables
  2. 2. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS Andrea Battaglia Director of Greek Life | abattaglia@drury.edu “We want people who Lisa Hellmich | Panhellenic President will fix their eyes on Kaitlin Horner | Panhellenic VP Standards the stars, but who will not forget that their Ali Hoover | Panhellenic VP Recruitment feet must walk on the Kay Allen | Panhellenic VP Special Events ground.” Friend us on Facebook! www.drury.edu/drurypanhellenic Theodore Roosevelt
  3. 3. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS UNDERSTANDING YOUR TARGET AUDIENCE The Target Audience is a specific group of people that your message is designed to reach and impact. “Laughter is Who is your PRIMARY Target Audience? the shortest distance Potential Member between two people.” Victor Borge
  4. 4. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS UNDERSTANDING YOUR TARGET AUDIENCE Your PRIMARY Target Audience for Sorority Recruitment is: Potential Member Where are they located? “Kindness is always What do they think about you? fashionable.” What would you like them to think about you? How will you attract them to you? Amelia Edith Barr, All the Who else is competing for their loyalty? Days of My Life
  5. 5. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS MEETING THE NEEDS OF YOUR TARGET AUDIENCE Potential Members need to be able to understand and “The future holds great opportunities. It also relate to your: holds pitfalls. The trick will be to avoid the pitfalls, Language, Marketing, Schedules, Events, Recruitment seize the opportunities, and get back home by Teams, Registration Process, Time Requirements, six o’clock.” Academic Standards, and Financial Obligations Woody Allen, MARKETING SAMPLE! Sorority Basic Requirements Side Effects
  6. 6. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS SECONDARY TARGET AUDIENCE Your SECONDARY target audience has a big impact on your recruitment success, they are your supporters and they need to be involved and understand your priorities for your PRIMARY target audience. “I don’t know the key to success, but the key to failure is trying to please Who is your SECONDARY target audience? everybody.” Current Members, Sorority Alumna, Parents, University, and the Community. Also called Stakeholders. Bill Cosby
  7. 7. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS MEETING THE NEEDS OF YOUR TARGET AUDIENCE Stakeholders need to be able to understand and support: “Sometimes it’s a form of love just to Language, Marketing, Schedules, Events, Recruitment talk to somebody that Teams, Registration Process, and Operations you have nothing in common with and still be fascinated by their Your job is to make sure that Potential Members have the presence.” best recruitment experience and that your stakeholders help and support you in this endeavor. David Byrne
  8. 8. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS TRADITIONS HOT TIP! Do what makes sense and enhances the recruitment experience for Potential Members. Change has a considerable psychological impact on the “The most dangerous phrase in the language human mind. To the fearful it is threatening because it means is, “We’ve always that things may get worse. To the hopeful it is encouraging done it this way.”” because things may get better. To the confident it is inspiring because the challenge exists to make things better. Grace Hopper King Whitney Jr.
  9. 9. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS GOAL SETTING Look at the big picture, think of changes that need to be made and cast the vision to get everyone excited and on board. “You don’t have to take life the way it comes to you. You can design GROUP ACTIVITY 1 your life to come to you SMART GOALS | Break into 8+ groups and discuss the way you want it.” improvements, ideas and solutions for the case studies listed on your ACTIVITY PAGE. Dan Zarda
  10. 10. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS RECRUITMENT RULES, STANDARDS & POLICIES Make the rules work for your Sorority Life community. Getting the right balance takes work and thought. “To give real service, you must add something HOT TIP! There are other situations which, based upon which cannot be bought or measured the circumstances, may result in immediate action with money, and that is taken by Panhellenic Council. Sorority women should sincerity and integrity.” always promote all aspects of Sorority Life with a positive, supportive attitude. If you have a question regarding a rule, Donald A. Adams policy or procedure; please ask before you act.
  11. 11. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS RECRUITMENT RULES, STANDARDS & POLICIES Hold individuals accountable for their behavior and hold chapters accountable for the individual’s behavior. “It is easy to dodge our responsibilities, but Provide copies and explain rules and reasoning in plain we cannot dodge the consequences language to all current members. Post rules in common of dodging our areas for current members. responsibilities.” MARKETING SAMPLE! Membership Expectations Contract Sir Josiah Stamp
  12. 12. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS JUDICIAL PROCESS Panhellenic needs to understand the different types of cases, how to assess cases and understand resolution options for different cases before the situation arises. “Finding common ground for organizational The decision-making ability should rest with well-trained communication and Panhellenic council officers. The best interests of the public relations seems to Potential Member should always be the first priority. be a risky endeavor.” Anna Theis-Berglmair MARKETING SAMPLE! Panhellenic Judicial Procedures
  13. 13. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS JUDICIAL PROCESS Judicial cases are some of the least enjoyable parts of recruitment operations, but when Panhellenic officers keep emotions out of the equation and expect others to “Common sense is the do the same, it makes the process much easier. knack of seeing things as they are, and doing things as they ought to HOT TIP! Host a training/practice session for all judicial be done.” stakeholders. Review all standards in advance. Stowe MARKETING SAMPLE! Panhellenic Judicial Ops Guide
  14. 14. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS MARKETING Your marketing should be personal, relevant and effective. To market to your target audience, you need to know exactly what you’re about and you need to know your “Make it simple. Make it memorable. target audience better than you know yourself. Make it inviting to look at. Make it fun to read.” Marketing should speak to your target audience. When your target audience is making a decision, make sure that Leo Burnett they will choose you.
  15. 15. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS TOTAL MARKETING PLAN Your total marketing plan should include these key areas: Public Relations, Mass Media (especially Social Media), Networking, Promotional Items and Branding “Never miss an opportunity to make others happy, even if GROUP ACTIVITY 2 you have to leave them TOTAL MARKETING PLAN | Break into 8+ groups and alone in order to do it.” discuss snazzy, relevant options for your area of the Total Marketing Plan category listed on your ACTIVITY PAGE. Anonymous
  16. 16. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS ONLINE REGISTRATION & MANAGEMENT There are multiple online registration options that will help you effectively manage, organize and streamline your registration and invitation process for recruitment. Do you realize if it weren’t for Edison we’d HOT TIP! By using online registration and RFM, we were be watching TV by able to increase NM placements into chapters by 34% in candlelight? one year. All chapters received more equal numbers of members and now our chapters continue to grow. Al Boliska
  17. 17. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS BUDGETING EFFECTIVELY You can plan the best recruitment ever, but if you can’t afford to maintain your spending or it compromises other programs, it is an ineffective tool. “A budget tells us what we can’t afford, but it INDIVIDUAL ACTIVITY doesn’t keep us from COST OF EACH NEW MEMBER | Write down how many buying it.” NMs joined chapters last year and how much Panhellenic spent to host recruitment. How much did each NM cost? William Feather Repeat activity for each chapter.
  18. 18. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS EMERGENCY MANAGEMENT Understanding safety basics for recruitment and having trained safety team members provides opportunities to “It is better to be assist students if an emergency arises. prepared for an opportunity and not have one than to have Safety Training Ideas: Active Shooter, Bomb Threat, Fire, an opportunity and not Medical Emergency, Tornado and General Planning be prepared.” ANSWER MINUTE! What kind of successful safety training Whitney M. Young, Jr. programs do you have? Describe them.
  19. 19. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS RECRUITMENT TEAM INVOLVEMENT Sorority Life Recruitment has many levels of team-based involvement. Some of the potential groups options: Panhellenic Council, Recruitment Chair Council, Sorority “If everyone is moving forward Recruitment Teams, Panhellenic Alumni/Parent Boards together, then success and Recruitment Counselors takes care of itself.” Henry Ford
  20. 20. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS RECRUITMENT COUNSELORS Recruitment Counselors are your recruitment leaders and decision-makers. When selecting and training Recruitment Counselors, it’s important to remember: “Coming together is • They are human, it’s ok to make mistakes a beginning. Keeping together is progress. • They have to work as a unified team ALWAYS Working together is • They must keep the Potential Member needs first success.” ANSWER MINUTE! What else is important to remember Henry Ford when selecting and training Recruitment Counselors?
  21. 21. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS RECRUITMENT COUNSELORS TRAINING Recruitment Counselor Training may seem like an big task to review everything, but by segmenting training into categories, it becomes easier to manage. “Education is what survives when what has Training categories may include: been learned has been Responsibilities, Communication with Target Audiences, forgotten.” Emergency Management, Leadership Techniques, Knowledge Basics B.F. Skinner
  22. 22. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS ORIENTATION EVENTS Sorority Recruitment Orientation Events have a few NPC requirements, but can also be a fun, interactive introduction into Sorority Life. HOT TIP! Include comfortable team-building activities “A smile is the universal as part of the orientation event to increase Potential welcome.” Member retention and build personal relationships (much better than being a facebook-stalker). Max Eastman
  23. 23. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS TEAM NIGHT By adjusting our opening activity to a team-based “You meet people who approach, we increased our recruitment retention for the forget you. You forget first day by 20%. Potential Members are excited to return people you meet. But and have the basics covered and feel comfortable. sometimes you meet those people you can’t forget. Those are your INDIVIDUAL ACTIVITY friends.” SORORITY BINGO! | Meet people who fit the description on square and have them sign square. To complete Anonymous game, fill in all squares on the entire board.
  24. 24. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS NPC-BASED AGENDAS THAT WORK NPC recommends covering certain topics at certain times. This information is important to ensure that Potential Members understand their options and responsibilities. “Communication works With our script-style agenda, all information is for those who work at it.” communicated consistently and completely by each Recruitment Counselor. John Powell
  25. 25. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS EVENT & ROUND SCHEDULES Each event (night) and round (party) should reflect the culture and values of your Sorority community. The right balance of events and rounds maximizes your recruitment retention success. “Friendship is always a sweet responsibility, Event Ideas: Philanthropy, Skit, Preference never an opportunity.” ANSWER MINUTE! What are other good event ideas? Kahlil Gibran
  26. 26. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS BID DAY Panhellenic Bid Day events put a cohesive end to the “We tend to forget that happiness doesn’t recruitment and provide a welcome for new members. come as a result of getting something we HOT TIP! Schedule and take an all-sorority picture as part don’t have, but rather of recognizing and of the Panhellenic Bid Day celebration. Use this picture appreciating what we on your website or facebook. do have.” ANSWER MINUTE! What are other good Bid Day ideas? Frederick Keonig
  27. 27. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS ASSESSMENT Your feedback and assessment collection methods are your most effective tool for figuring out what needs to be changed to improve future recruitment programs. “Ideas can be life- changing. Sometimes Take the feedback seriously and make smart changes all you need to open based on your target audience opinions and suggestions. the door is just one more There are great ideas out there and you’ll find them if good idea.” you’re actively listening for them. -Jim Rohn
  28. 28. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS OFFICER TRANSITIONS Don’t make your successor re-invent the wheel. Take diligent notes as you’re planning your events and activities. Make it easier for them and it will make everything better for everyone. “Planning is bringing the future into the present so that you can do HOT TIP! As an officer transition “notebook”, try a file- something about it now” sharing program like Google documents. You can upload everything online and anyone with the password Alan Lakein can access your up-to-date information.
  29. 29. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS MAKE IT BETTER, EASIER When making any changes, it’s important to remember: • Do what makes sense. • It’s OK to make significant changes, but don’t walk in with a wrecking ball. “Trust yourself. • Communicate everything consistently and effectively. You know more than • Just because you’ve always done it that way doesn’t you think you do.” mean its still a good plan. • Be flexible and open to others’ ideas. Benjamin Spock • Believe in yourself and your [student] leaders.
  30. 30. rock your world RECRUITMENT you-can-do-it changes that get BIG RESULTS Andrea Battaglia Director of Greek Life | abattaglia@drury.edu Lisa Hellmich | Panhellenic President “You see things; Kaitlin Horner | Panhellenic VP Standards and you say, ‘Why?’ But I dream things Ali Hoover | Panhellenic VP Recruitment that never were; Kay Allen | Panhellenic VP Special Events and I say, ‘Why not?’” Friend us on Facebook! www.drury.edu/drurypanhellenic George Bernard Shaw

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