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Sex, ties and pornography: a case study in partnership

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Presentation by Colin Batrouney from the Victorian AIDS Council / Gay Men’s Health Centre, at the 2010 AFAO HIV Educators Conference. …

Presentation by Colin Batrouney from the Victorian AIDS Council / Gay Men’s Health Centre, at the 2010 AFAO HIV Educators Conference.


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  • 1. Sex, ties and pornography: a case study in partnership Colin Batrouney Victorian AIDS Council / Gay Men’s Health Centre
  • 2. Protection campaign
    • Partners, collaborators, advisors
    • The health promotion team;
    • The Board at VAC/GMHC;
    • The staff of VAC/GMHC;
    • PLWHA Victoria;
    • The campaign reference group;
    • The Department of Health;
    • The Health Minister;
    • Safe Sex Porn Producers Hothouse Entertainment;
    • The Gay Community Media;
    • Gay community venues;
    • The office of Film & Literature Classification.
  • 3. Step 1: gathering the evidence
    • The audience for the campaign:
    • Well informed about sexual health;
    • Had quite high levels of regular recreational drug use;
    • Had a close proximity to the epidemic;
    • Participated in sex parties, engaged in group sex and attended SOPVs.
  • 4. Campaign development
  • 5. Campaign development
  • 6. Campaign development
  • 7. Step 2: implementation strategy
    • Comment: I fully support safe sex messages but this is pornography!
    • Response: Yes it is. Since the central issue of this campaign is the potential danger of casual unprotected anal intercourse, we thought it was important to depict anal intercourse to communicate the message to gay men simply and directly to use condoms and water-based lube in these settings. In addition, for men who have not used condoms with casual partners that PEP is an option they need to know about and take advantage of.
  • 8. Implementation strategy
    • Comment: You guys are just promoting fucking – you can still have good sex and not take it up the arse – get over yourselves.
    • Response: We fully acknowledge that the sexual repertoire of gay men is broad, varied and diverse and we wouldn’t want to limit it to one single practice (even if we could!) However, this campaign is about fucking strangers and the need to reinforce the message that using condoms and water-based lube in these settings is important in maintaining sexual health and well-being of yourself and your partners.
  • 9. Step 3 Organisational endorsement
    • Board approval
    • PLWHA Victoria endorsement
    • VAC/GMHC Staff
    Step 4 Departmental and Govt approval.
    • Department of Health
    • Health Minister
  • 10. Step 5 Support from industry partners
    • Hothouse Entertainment
    • Hothouse.com
    • Francesco D’Macho
    • Community press
    • Office of film, literature classification
    Step 6 Support from community media
  • 11. Did it work? The Burnet Institute conducted an independent evaluation of the campaign and found that it had over 90 percent recognition and over 90 percent comprehension. The majority of the 223 men in their sample had seen the campaign and they understood it.