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Joe Rich, (New Zealand AIDS Foundation) argues that novel methods to promote a condom culture among all gay and bisexual men are needed more than ever. As evidence suggests that condom use at forst sex increases the likelihood of condom use as the norm, NZAF developed a video resource on anal sex that promotes condom use as normal behaviour. The explict nature of the resource has made marketing the resource more challening. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.