Overview of Popular New Media Tools


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Presentation for faculty development workshop at Asilomar, September 2009.

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  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • Also dating sites, patientslikeme, Flickr, even consumer-oriented sites like Amazon where you can comment about and rate products and post your lists
  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • Google Docs uses Wiki-like technology. Features include limiting access, tracking document history, commenting on documents
  • Slideshare.net
  • Overview of Popular New Media Tools

    1. 1. Overview of Popular New Media Tools Nicolé Mandel, AETC National Resource Center Jayson Jaynes, AETC National Resource Center <nod><thanks>Jennie Anderson, AIDS.gov
    2. 2. What are ... <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Wikis </li></ul><ul><li>Texting </li></ul><ul><li>Podcasts </li></ul><ul><li>Delicious, digg... </li></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Media Sharing </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>Flikr, Picassa </li></ul></ul>?
    3. 3. Why would you use them? <ul><li>Communication </li></ul><ul><li>Interaction </li></ul><ul><li>Community </li></ul><ul><li>Networking </li></ul><ul><li>Advocacy </li></ul><ul><li>Entertainment </li></ul><ul><li>Education </li></ul><ul><li>Promotion </li></ul>
    4. 4. Why are they so popular?
    5. 5. Why are they so popular? <ul><li>Web-based </li></ul><ul><li>Free or low-cost </li></ul><ul><li>User-friendly for the non-tech </li></ul><ul><li>Fun: manage an active social life, be creative </li></ul><ul><li>Powerful: lots and lots of features (tools!) </li></ul><ul><li>Helpful: take on goals not previously feasible </li></ul>
    6. 6. Blogs: What are they? <ul><li>“ Blog” is a contraction of “web log.” </li></ul><ul><li>Blogs are the most common form of online self-publishing. Many are personal journals or diaries. </li></ul><ul><li>Many blogging sites provide sophisticated tools allowing users to design and manage their blogs. </li></ul><ul><li>FREE services include: Blogger, Wordpress, Xanga. </li></ul>
    7. 7. Blogosphere numbers <ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul><ul><li>346,000,000 – number of people globally who read blogs </li></ul><ul><li>900,000 – average number of blog posts in a 24 hour period </li></ul><ul><li>77% – percentage of active Internet users who read blogs </li></ul><ul><li>81 – number of languages represented in the blogosphere </li></ul>Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
    8. 8. Who is blogging? <ul><li>AIDS.gov: http://blog.aids.gov/ </li></ul><ul><li>Paul Sax (NE AETC) - HIV and ID Observations: http://blogs.jwatch.org/hiv-id-observations/ </li></ul><ul><li>NASTAD: http://nastad.wordpress.com / </li></ul><ul><li>Center for Global Health Policy (IDSA): http://sciencespeaks.wordpress.com / </li></ul>
    9. 15. Twitter: What is it? <ul><li>Short messages - no more than 140 characters, also called “micro-blogging” </li></ul><ul><ul><li>Send or receive “tweets” from your computer or phone </li></ul></ul><ul><ul><li>“ Follow” people or organizations and be followed </li></ul></ul><ul><ul><li>Tag message keywords with hash tags (#), attach images, links </li></ul></ul><ul><ul><li>Search the twitter universe for keywords using # </li></ul></ul><ul><ul><li>Differs from IM or texting in that it’s usually more of a broadcast than a private message </li></ul></ul>
    10. 16. Twitter: Who is tweeting? <ul><li>LOTS of people: 3,500,000,000+ tweets ever and a current pace of 20,000,000 tweets/day ( http:// popacular.com/gigatweet / ) </li></ul><ul><li>Community organizations, conference attendees, fundraisers, public health depts., politicians, marketers </li></ul><ul><li>Anyone wanting to create buzz </li></ul>Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
    11. 19. Social Networking: What is it? <ul><li>Facebook, MySpace, LinkedIn (& others) </li></ul><ul><li>The sites provide tools to create a network and interact with it, such as games, quizzes, text updates, photo galleries, recommendations, affinity groups </li></ul><ul><li>Organizations a growing part of the picture </li></ul><ul><li>NCCC is the first AETC on Facebook. Become a fan! </li></ul>
    12. 20. Facebook by the numbers <ul><li>200,000,000 – number of active users </li></ul><ul><li>100,000,000 - number of users who use Facebook at least 1x/day </li></ul><ul><li>170 - number of countries/territories that use Facebook </li></ul><ul><li>35 - number of different languages used on Facebook </li></ul><ul><li>100 – number of friends the average user has </li></ul>Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
    13. 25. Wikis: What are they? <ul><li>Wiki technology allows you to edit text online, using your browser. </li></ul><ul><li>Wikipedia is the biggest Wiki. </li></ul><ul><li>People use Wikis for collaborative writing projects such as grant applications, curricula, fact sheets. </li></ul><ul><li>There are free and subscription Wiki sites online or your web host may offer a Wiki package. </li></ul>
    14. 29. Media Sharing: What is it? <ul><li>Post, tag, organize, imbed media files </li></ul><ul><li>Become your own broadcaster! </li></ul><ul><ul><li>YouTube – Videos </li></ul></ul><ul><ul><li>Slideshare – Slides </li></ul></ul><ul><ul><li>Flikr, Picassa – Photos/images </li></ul></ul>
    15. 30. You Tube <ul><li>Videos! </li></ul><ul><ul><li>Converts from multiple formats into Flash </li></ul></ul><ul><ul><li>Uploading is easier and easier </li></ul></ul><ul><li>Create your own channel </li></ul><ul><li>Embed videos into your blog or Facebook </li></ul><ul><li>Let viewers comment </li></ul>
    16. 34. Slide Share <ul><li>YouTube for slides </li></ul><ul><li>Can post and organize your slides and search for slides by keyword </li></ul><ul><li>People can comment, favorite, or link to your slides </li></ul>
    17. 37. Photo Sharing <ul><li>Flikr (Yahoo) http://www.flickr.com/ </li></ul><ul><li>Picasa (Google) http://picasaweb.google.com/home?hl=en&tab=wq </li></ul><ul><li>Provide wide or limited access to others </li></ul><ul><li>Link to/from your blog or Facebook </li></ul>
    18. 38. What else is out there? <ul><li>Delicious : organize, store and share bookmarks online </li></ul><ul><li>Texting : send short messages/images from phone to phone </li></ul><ul><ul><li>Appointment/medication reminders </li></ul></ul><ul><ul><li>Uses different technology than web-based communication so can be used in places w/o Internet </li></ul></ul><ul><li>Podcasts : audio or video files that you can watch/listen to online or download to your PDA </li></ul><ul><ul><li>CDC has lots, popular PSA format </li></ul></ul>