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  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • Also dating sites, patientslikeme, Flickr, even consumer-oriented sites like Amazon where you can comment about and rate products and post your lists
  • http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • Google Docs uses Wiki-like technology. Features include limiting access, tracking document history, commenting on documents
  • Slideshare.net

Transcript

  • 1. Overview of Popular New Media Tools Nicolé Mandel, AETC National Resource Center Jayson Jaynes, AETC National Resource Center <nod><thanks>Jennie Anderson, AIDS.gov
  • 2. What are ...
    • Blogs
    • Twitter
    • Wikis
    • Texting
    • Podcasts
    • Delicious, digg...
    • Social Networking
      • Facebook
      • MySpace
      • LinkedIn
    • Media Sharing
      • YouTube
      • SlideShare
      • Flikr, Picassa
    ?
  • 3. Why would you use them?
    • Communication
    • Interaction
    • Community
    • Networking
    • Advocacy
    • Entertainment
    • Education
    • Promotion
  • 4. Why are they so popular?
  • 5. Why are they so popular?
    • Web-based
    • Free or low-cost
    • User-friendly for the non-tech
    • Fun: manage an active social life, be creative
    • Powerful: lots and lots of features (tools!)
    • Helpful: take on goals not previously feasible
  • 6. Blogs: What are they?
    • “ Blog” is a contraction of “web log.”
    • Blogs are the most common form of online self-publishing. Many are personal journals or diaries.
    • Many blogging sites provide sophisticated tools allowing users to design and manage their blogs.
    • FREE services include: Blogger, Wordpress, Xanga.
  • 7. Blogosphere numbers
    • 133,000,000 – number of blogs indexed by Technorati since 2002
    • 346,000,000 – number of people globally who read blogs
    • 900,000 – average number of blog posts in a 24 hour period
    • 77% – percentage of active Internet users who read blogs
    • 81 – number of languages represented in the blogosphere
    Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
  • 8. Who is blogging?
    • AIDS.gov: http://blog.aids.gov/
    • Paul Sax (NE AETC) - HIV and ID Observations: http://blogs.jwatch.org/hiv-id-observations/
    • NASTAD: http://nastad.wordpress.com /
    • Center for Global Health Policy (IDSA): http://sciencespeaks.wordpress.com /
  • 9.  
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  • 15. Twitter: What is it?
    • Short messages - no more than 140 characters, also called “micro-blogging”
      • Send or receive “tweets” from your computer or phone
      • “ Follow” people or organizations and be followed
      • Tag message keywords with hash tags (#), attach images, links
      • Search the twitter universe for keywords using #
      • Differs from IM or texting in that it’s usually more of a broadcast than a private message
  • 16. Twitter: Who is tweeting?
    • LOTS of people: 3,500,000,000+ tweets ever and a current pace of 20,000,000 tweets/day ( http:// popacular.com/gigatweet / )
    • Community organizations, conference attendees, fundraisers, public health depts., politicians, marketers
    • Anyone wanting to create buzz
    Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
  • 17.  
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  • 19. Social Networking: What is it?
    • Facebook, MySpace, LinkedIn (& others)
    • The sites provide tools to create a network and interact with it, such as games, quizzes, text updates, photo galleries, recommendations, affinity groups
    • Organizations a growing part of the picture
    • NCCC is the first AETC on Facebook. Become a fan!
  • 20. Facebook by the numbers
    • 200,000,000 – number of active users
    • 100,000,000 - number of users who use Facebook at least 1x/day
    • 170 - number of countries/territories that use Facebook
    • 35 - number of different languages used on Facebook
    • 100 – number of friends the average user has
    Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/
  • 21.  
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  • 25. Wikis: What are they?
    • Wiki technology allows you to edit text online, using your browser.
    • Wikipedia is the biggest Wiki.
    • People use Wikis for collaborative writing projects such as grant applications, curricula, fact sheets.
    • There are free and subscription Wiki sites online or your web host may offer a Wiki package.
  • 26.  
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  • 29. Media Sharing: What is it?
    • Post, tag, organize, imbed media files
    • Become your own broadcaster!
      • YouTube – Videos
      • Slideshare – Slides
      • Flikr, Picassa – Photos/images
  • 30. You Tube
    • Videos!
      • Converts from multiple formats into Flash
      • Uploading is easier and easier
    • Create your own channel
    • Embed videos into your blog or Facebook
    • Let viewers comment
  • 31.  
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  • 34. Slide Share
    • YouTube for slides
    • Can post and organize your slides and search for slides by keyword
    • People can comment, favorite, or link to your slides
  • 35.  
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  • 37. Photo Sharing
    • Flikr (Yahoo) http://www.flickr.com/
    • Picasa (Google) http://picasaweb.google.com/home?hl=en&tab=wq
    • Provide wide or limited access to others
    • Link to/from your blog or Facebook
  • 38. What else is out there?
    • Delicious : organize, store and share bookmarks online
    • Texting : send short messages/images from phone to phone
      • Appointment/medication reminders
      • Uses different technology than web-based communication so can be used in places w/o Internet
    • Podcasts : audio or video files that you can watch/listen to online or download to your PDA
      • CDC has lots, popular PSA format