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The 4 Marketing Secrets to Explosive Growth
Chocolate
Strawberry
• Indescribable Quality
• Indefinable
• Magic
• Mystique
• Charisma
• Fairy Dust
• Secret Sauce
• Je ne sais quoi
• Engage...
https://www.stevespanglerscience.com/
“What we sell is the
ability for a 43-year-old
accountant to dress in
black leather, ride
through small towns, and
have pe...
From: Fascinate – Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
“In our research, people
are willing to ...
Alan Mulally - Ford
• 1,000,000 SKUs = number of products available for
purchase in U.S.
• 40,000 = Average # of SKUs in supermarket
• 150 = n...
1.The first one in the file that sticks . . . wins
2.The Customer believes that…Even if it isn’t true
3.A new and unique f...
BrandEquity =
Brand
DollarsD
R
A
S
T
I
C
DollarsD
R
A
S
T
I
C
Raiment
rai·ment [rey-muhnt]
noun - clothing; apparel; attire; garments; uniform; outfit;
fashion; co...
DollarsD
R
A
S
T
I
C
Raiment
Authority
Because,
Because of the wonderful things he does.
because, because, because, because . . .
We’re off to see the Wizard. . ...
DollarsD
R
A
S
T
I
C
Raiment
Authority
Sound
DollarsD
R
A
S
T
I
C
Raiment
Authority
Sound
Thirst
DollarsD
R
A
S
T
I
C
Raiment
Authority
Sound
Thirst
Illumination
DollarsD
R
A
S
T
I
C
Raiment
Authority
Sound
Thirst
Illumination
Calories
It is the play. . .
Not the costumes
“Do you want
to sell sugar
water for the
rest of your
life, or do you
want to come
with me and
change the
world?”
Or do you want to be
significant?
Put a dent in the universe
KORDELL NORTON, CSP
• Do you think your
organization would
like to know more?
• Is there a group you
belong to that
would ...
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
Status quo to status grow  for aenc
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Status quo to status grow for aenc

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This was AENC Tech 20.14 and April Luncheon keynote with Kordell Norton

Published in: Technology, Business, Automotive
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Transcript of "Status quo to status grow for aenc"

  1. 1. The 4 Marketing Secrets to Explosive Growth
  2. 2. Chocolate Strawberry
  3. 3. • Indescribable Quality • Indefinable • Magic • Mystique • Charisma • Fairy Dust • Secret Sauce • Je ne sais quoi • Engaged!
  4. 4. https://www.stevespanglerscience.com/
  5. 5. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns, and have people be afraid of him.” Richard Teerlink President & CEO Harley Davidson
  6. 6. From: Fascinate – Your 7 Triggers to Persuasion and Captivation by Sally Hogshead “In our research, people are willing to pay almost 50% more . . . for intensely fascinating product”
  7. 7. Alan Mulally - Ford
  8. 8. • 1,000,000 SKUs = number of products available for purchase in U.S. • 40,000 = Average # of SKUs in supermarket • 150 = number of SKU that make up 80% of your purchases “What is in your wallet?”
  9. 9. 1.The first one in the file that sticks . . . wins 2.The Customer believes that…Even if it isn’t true 3.A new and unique folder allows new mind space
  10. 10. BrandEquity =
  11. 11. Brand
  12. 12. DollarsD R A S T I C
  13. 13. DollarsD R A S T I C Raiment rai·ment [rey-muhnt] noun - clothing; apparel; attire; garments; uniform; outfit; fashion; costume; wear;
  14. 14. DollarsD R A S T I C Raiment Authority
  15. 15. Because, Because of the wonderful things he does. because, because, because, because . . . We’re off to see the Wizard. . . The wonderful Wizard of Oz
  16. 16. DollarsD R A S T I C Raiment Authority Sound
  17. 17. DollarsD R A S T I C Raiment Authority Sound Thirst
  18. 18. DollarsD R A S T I C Raiment Authority Sound Thirst Illumination
  19. 19. DollarsD R A S T I C Raiment Authority Sound Thirst Illumination Calories
  20. 20. It is the play. . . Not the costumes
  21. 21. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
  22. 22. Or do you want to be significant? Put a dent in the universe
  23. 23. KORDELL NORTON, CSP • Do you think your organization would like to know more? • Is there a group you belong to that would like to hear this message? • Let us know! 440-744-4864 or www.KordellNorton.com
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