Building the bank with non dues revenue

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This was a session at the AENC Annual Meeting by Buz Buzogany.

Published in: Business, Economy & Finance
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Building the bank with non dues revenue

  1. 1. Buz Buzogany, CAE, CASEBuzogany Associates
  2. 2.  Advertising –Publications, website, events, socialmedia, webinars Sponsorship – Still the hottest concept Exhibition – Traditional model is fading Fundraising – 501c3, c4, other Affinity Programs – insurance, banking, etc. List Sales or content sales ...and many, many more vehicles
  3. 3.  Stagnant ad or electronic? Website & Social Media % of current revenue? Webinars – open/close/video inserts Video – Ads, PSAs, Links to Advertiser Repurposed content…added revenue stream
  4. 4.  You can sponsor anything and everything Creates a relationship sales opportunity Build Your Own – a dip into the future Does it fulfill your mission(education, publications, meetings, events, webinars, social media
  5. 5.  Success depends on type of show Incredible cost in man hours, shipping, etc. How valuable is a business card? Product kiosks versus sales folks Why not shop online?
  6. 6.  Depends upon your mission General economy raises/lowers all boats Number of hands outstretched is growing Professional versus Staff Personnel Electronic research and outreach models
  7. 7.  Unique versus Commodity Degree of Difficulty (staff, marketing, etc.) Vetting the supplier Exclusivity versus a Free Market
  8. 8.  Never, ever, ever sell your list outright Database – the most valuable asset Content – the second most valuable asset Accumulated research, history of an industry
  9. 9.  Database – A defined, identified market Invitation marketing already established Trusted Brand Mission – to enhance a profession Relevant educational content History of an industry, trade or profession Filled with nice people
  10. 10.  Develop the “growth” areas...electronically Repurpose content for value-driven dollars If it can be sponsored, do it everytime Create partnerships, not sales Never, ever, ever, sell your list directly Don’t sell out, sell for maximum return Find expertise, internal or external, for ROI Go after the low-hanging fruit first
  11. 11.  Buz Buzogany, CAE, CASE Buzogany Associates buz@buzoganyassociates.com 828-652-7259 Direct www.buzoganyassociates.com

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