Best social media practices

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Corey Post, Agile Leverage, AENC, Association Executives, North Carolina

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Best social media practices

  1. 1. Best  Social  Media  Practices:  How   to  Attract  Fans,  Followers  and   Members Prepared  for  the  Association  Executives  of  North  Carolina   (AENC)   by  Corey  Post   Founder   Agile  Leverage   Content  Marketing  and  Brand  Building   1
  2. 2. About  Me • Industry  Speaker,  Writer   • Founder  of  Agile  Leverage,  a  firm  that  helps  organizations  build  powerful  brands  through   engaging  content   • Held  marketing  leadership  positions  at  startups  and  public  companies  -­‐  over  a  decade  of  digital   experience   • Learn  more  @  AgileLeverage.com 2
  3. 3. Content  Creation • Formats   – – – – Text   Images   Video   Audio   • (Generally)  Greater   Difficulty  of  Creation  =   Fewer  Pieces  Content   Created 3
  4. 4. Generate  Content  Ideas • Icerocket.com   • Quora.com   • Google  Trends   – Find  Out  What  Bloggers  are  Writing   About   – Popular  “Subject  Area”  Questions  and   Answers   – – – – Hot  Searches   Interest  Over  Time   Geographic  Interest   Related  Searches   • Google  Suggest   • Google  Analytics   – Long  Tail  Opportunities   – “Popular”  Content   • • Pageviews   Entrances   – Social  Network  Referrals 4
  5. 5. Repurpose  Your  Content • Repurpose  Your  Content   – Conference  Becomes   Blog  Post   – Images  Become  Slide   Presentation   – Poll  Data  Becomes   Webinar   – Blog  Posts  Become   Newsletter 5
  6. 6. Facebook • Upload  Photos   • Enter  Association   Mission,  URL,  etc.   • Moderate  Member   Comments   • Push  Blog  Content   • Create  Polls   • Collect  Emails   • Promote  Events,  News,   Updates 6
  7. 7. Twitter • Tweet  Events,  News,   Updates,  Alerts   • Use  Hashtags   • Retweet  Influencers   • Follow  Influencers   • Mention  Influencers   • View  Metrics  of  Peer   Associations   • Tweets   • Following   • Followers 7
  8. 8. Blogs  -­‐  The  Center  of  Your  Content   Operation Choose  a  Blogging  Platform   Enable  Social  Sharing   Promote  Social  Media  Accounts   Create  a  Blogging  Schedule   Dedicate  Staff/Resources   Allow  Member  Contribution   • Comments   • Polls  and  Surveys   • Guest  Blogs   • Link  Out  to  Authority  and   Member  Sites   • Promote  Your  Newsletter • • • • • • 8
  9. 9. LinkedIn • • • • • Groups     Company  Pages   Status  Updates   Job  Postings   Networking   • Members   • Influencers 9
  10. 10. Multimedia,  Video  &  Images • • • • • • • YouTube   Vimeo   Vine   SlideShare   Webinars   Pinterest   Instagram 10
  11. 11. Social  Media  Advertising • Advertise  Your  Social   Media  Content   • Facebook  Targeted   Ads   • Tweets  and  Twitter   Account   • LinkedIn  Offers 11
  12. 12. Success  Metrics • • • • • • • Members     Pageviews   Likes   Followers   Links   Press   Comments 12
  13. 13. Click  the  Image   to  Watch! Watch  The  Video http://agileleverage.com/?p=1454 13

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