And now you want us to blog too tech 2011
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • If you're looking for the notes on my presentation, like I mentioned during the session, I'm sorry they didn't upload here. They didn't upload on my Slideshare page either so I created a PDF of the presentation WITH notes that you can find on my page under Documents - http://www.slideshare.net/DeirdreReid/
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
702
On Slideshare
664
From Embeds
38
Number of Embeds
3

Actions

Shares
Downloads
3
Comments
1
Likes
0

Embeds 38

http://www.new.memberclicks.com 35
http://blog.memberclicks.com 2
http://www.memberclicks.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. And Now You Want UsTo Blog, Too?
    Deirdre Reid, CAE
    April 15, 2011
    Association Executives of North Carolina
  • 2. Here’s What You Need to Know
    Why the effort will be worth it.
    How to do it right from the start.
    How to get content.
    How to make it all work.
  • 3. Blog = Solution
    What do you hope to accomplish
    with your blog?
    Identify objectives it will
    help your association and your members achieve.
  • 4. Blog = Solution
    SEO = Search Engine Optimization
    Awareness
    Authority
  • 5. Blog = SolutionKnowledge Hub
    News and Info Opinion
    Analysis Education
  • 6. Blog = SolutionThought Leader
    Public relations Awareness
    Myth-busting Personality
  • 7. Blog = SolutionAdvocacy
    Illustrate Influence
    Motivate Organize
  • 8. Blog = SolutionMarketing
    Events Membership Products
  • 9. Blog = SolutionCommunity
    Spotlight Entertain Engage
  • 10. Selling a Blog to Your Board
    CEO as change agent
    Avoid jargon
    Sell solution
    Sell the benefits
  • 11. First Things First
    Know your objectives.
    Know your audiences and their needs and aspirations.
    Listen and learn.
    Create a content strategy.
  • 12. Identify Your Audience(s)
    Members
    Attendees
    Prospects
    Influencers
    Policymakers
    Media
  • 13. “People always swarm to
    the most efficient solution to their problems.”
    What problems can you solve?
    What knowledge gaps can you fill?
    What interests can you pique?
  • 14. Get the Lay of the Land
    Subscribe to other blogs – Google Reader
    Pay attention to:
  • Find your voice
    Blogs are different.
    Blogs are social.
    Be real.
    Be human.
    Tell a story.
  • 19. The Hunt for Content
    Identify categories
    Inventory content
    Brainstorm ideas
    Content is
    everyone’s job
  • 20. Content Ideas
    News & Analysis Opinion
    How-to’s Weekly roundups
    Reports from… Q&As
    Videos Behind the scenes
    Success stories Guest spots
    Departments
    Young professionals CEO column
    Industry niches Spotlight
    Tips Newbie questions
  • 21. Content Collectors
    Reuse
    Repurpose
    Recycle
    Piggyback
  • 22. Content Cure-ationBe a curator
  • 23. The Talent
    Staff
    Members
    Guests
    Freelancers
  • 24. Editorial Calendar
    Match to meeting, marketing and legislative calendars.
    Be consistent with frequency.
  • 25. Make It Work
    Always collect, scout and repurpose.
    Respect writing time.
    Set timer and disconnect.
    Take breaks.
    Let it flow.
    Keep it short.
  • 26. Comments
    “Err on the side of conversation.”
  • 27. If you build it, will they come?
    Build blog reading habits
    External/social pressure
    Regular schedule/appointment
    Repeated exposure in a short time period
  • 28. Social Marketing
    RSS and email subscriptions
    Share tools
    Blog comments elsewhere
    Facebook page updates
    LinkedIn group feed
    Tweet posts
  • 29. Traditional Marketing
    Website real estate
    Membership and event collateral
    Email sigs
    Newsletters
  • 30. How do you define success?
    Think about metrics….
    …but don’t obsess.
    …keep it simple.
  • 31. Questions?
    Deirdre Reid, CAE
    deirdre.reid.nc@gmail.com
    @deirdrereid
    http://deirdrereid.com
    http://grabbingthegusto.com