Your SlideShare is downloading. ×
0
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

And now you want us to blog too tech 2011

568

Published on

1 Comment
0 Likes
Statistics
Notes
  • If you're looking for the notes on my presentation, like I mentioned during the session, I'm sorry they didn't upload here. They didn't upload on my Slideshare page either so I created a PDF of the presentation WITH notes that you can find on my page under Documents - http://www.slideshare.net/DeirdreReid/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
568
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. And Now You Want UsTo Blog, Too?<br />Deirdre Reid, CAE<br />April 15, 2011<br />Association Executives of North Carolina<br />
  • 2. Here’s What You Need to Know<br />Why the effort will be worth it.<br />How to do it right from the start.<br />How to get content.<br />How to make it all work.<br />
  • 3. Blog = Solution<br />What do you hope to accomplish<br />with your blog? <br />Identify objectives it will <br />help your association and your members achieve.<br />
  • 4. Blog = Solution<br />SEO = Search Engine Optimization<br />Awareness<br />Authority<br />
  • 5. Blog = SolutionKnowledge Hub<br /> News and Info Opinion<br /> Analysis Education<br />
  • 6. Blog = SolutionThought Leader<br /> Public relations Awareness<br /> Myth-busting Personality<br />
  • 7. Blog = SolutionAdvocacy<br /> Illustrate Influence<br /> Motivate Organize<br />
  • 8. Blog = SolutionMarketing<br />Events Membership Products<br />
  • 9. Blog = SolutionCommunity<br />Spotlight Entertain Engage<br />
  • 10. Selling a Blog to Your Board<br />CEO as change agent<br />Avoid jargon<br />Sell solution<br />Sell the benefits<br />
  • 11. First Things First<br />Know your objectives.<br />Know your audiences and their needs and aspirations.<br />Listen and learn.<br />Create a content strategy.<br />
  • 12. Identify Your Audience(s)<br />Members<br />Attendees<br />Prospects<br />Influencers<br />Policymakers<br />Media<br />
  • 13. “People always swarm to<br />the most efficient solution to their problems.”<br />What problems can you solve?<br />What knowledge gaps can you fill? <br />What interests can you pique?<br />
  • 14. Get the Lay of the Land<br />Subscribe to other blogs – Google Reader <br />Pay attention to:<br /><ul><li>Topics
  • 15. Frequency
  • 16. Voice
  • 17. Interaction
  • 18. Authors</li></li></ul><li>Find your voice<br />Blogs are different.<br />Blogs are social.<br />Be real. <br />Be human.<br />Tell a story.<br />
  • 19. The Hunt for Content<br />Identify categories<br />Inventory content<br />Brainstorm ideas<br />Content is<br />everyone’s job<br />
  • 20. Content Ideas<br />News & Analysis Opinion<br />How-to’s Weekly roundups<br />Reports from… Q&As<br />Videos Behind the scenes<br />Success stories Guest spots<br />Departments<br />Young professionals CEO column<br /> Industry niches Spotlight<br /> Tips Newbie questions<br />
  • 21. Content Collectors<br />Reuse<br />Repurpose<br />Recycle<br />Piggyback<br />
  • 22. Content Cure-ationBe a curator<br />
  • 23. The Talent<br />Staff <br />Members<br />Guests<br />Freelancers<br />
  • 24. Editorial Calendar<br />Match to meeting, marketing and legislative calendars.<br />Be consistent with frequency.<br />
  • 25. Make It Work<br />Always collect, scout and repurpose.<br />Respect writing time.<br />Set timer and disconnect.<br />Take breaks.<br />Let it flow.<br />Keep it short.<br />
  • 26. Comments<br />“Err on the side of conversation.”<br />
  • 27. If you build it, will they come?<br />Build blog reading habits<br />External/social pressure<br />Regular schedule/appointment<br />Repeated exposure in a short time period<br />
  • 28. Social Marketing<br />RSS and email subscriptions<br />Share tools<br />Blog comments elsewhere<br />Facebook page updates<br />LinkedIn group feed<br />Tweet posts<br />
  • 29. Traditional Marketing<br />Website real estate<br />Membership and event collateral<br />Email sigs<br />Newsletters<br />
  • 30. How do you define success?<br />Think about metrics….<br /> …but don’t obsess.<br /> …keep it simple.<br />
  • 31. Questions?<br />Deirdre Reid, CAE<br />deirdre.reid.nc@gmail.com<br />@deirdrereid<br />http://deirdrereid.com<br />http://grabbingthegusto.com<br />

×