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Published

Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting

Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting

Published in Business , Technology
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  • Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
  • Limited benefits – networking, advocacy
  • Access, Exclusivity – what does membership buy?
  • Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
  • Outcome-based (tissue)

Transcript

  • 1. TECHNOLOGYDECLINING ECONOMY
  • 2. CHANGING TECHNOLOGY
  • 3. DEMOGRAPHIC SHIFT
  • 4. Dedicated to providinginformation and servicesto members in pursuit oftheir business andcommunity interest
  • 5. Dedicated to providinginformation and servicesto members in pursuit oftheir business andcommunity interestSO WHAT?SO WHAT?
  • 6. How doesmembership makea difference inmembers’ lives?
  • 7. JOINSeek a solutionto a problemRENEWProblem is solved+ Engaged+ Feel positive
  • 8. 1234567891 2 3 4 5 6 7 8 9Emotion-BuildingMostSomeLessProblem-Solving Most Some LessBenefits Matrix 1IMPROVEGREATSTANDARDURGENTMEMBERSHIP BENEFITS MATRIX
  • 9. VISIONARY
  • 10. THE OPPOSITE OFEVOLUTION ISEXTINCTION
  • 11. Step 2: Goal Setting
  • 12. Step 2: Goal Setting
  • 13. Sarah L. SladekXYZ Universityphone: 763.773. 5463ssladek@xyzuniversity.comwww.xyzuniversity.com