or just for one day! Register for the entire eventGreensboro Area CVB - Host CVB June 10-11 2012Sheraton Greensboro Hotel at Four Seasons - Host Hotel Greensboro, NC
“COME TO YOUR SENSES” mous with celebrity service.2012 AENC Annual Meeting u Learn from an Association Executive who grew his organization to more than 10 times its size by deliveringEducation Sessions “movie moments” to his members. u Find out how one hotel raised the bar on VIP treatmentSunday, June 10, 2012 u and how it positively affected service scores everyone in the company.1:00 - 2:15 PM: Opening General Session u Hear about a University who went from mediocre toIncreasing Your Leadership Power While Managing the extraordinary and tripled the size of its freshman class.Stress of Change When you roll out the red carpet for your customers they willDr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc. return and refer, and when that happens – every day is a“Increasing Your Leadership Power while holiday!Managing the Stress of Change” is a pres-entation that addresses the specific situa- #3 – And Now for Something Completely Different –tion of the stresses we experience as a Re-invent (and re-energize) your Events!result of both expected and unexpected Can your events and education sessions best be describedchange in our lives. And the one certainty as “same, same, but different”. Experience first hand a newfor the 2000’s is that the rate of change will learning model. Get ready to take away some great ideas tocontinue. Participants will learn techniques that will enable energize your events to create experiences and learning thatthem to cope with the stress of change more productively will change behaviors and keep them coming back for more.and effectively. 4:15 - 5:15 PM: General SessionResearch shows that we use less than 10 percent of our Engaging the Agesbrain power. Imagine the difference in your life as a leader Panel Presentation with Associations – Moderator –if you and the people around you could access more of this Denise Ryan, MBA, CSP, Firestarhidden potential. The session gives you actual tools for In 2011, an ASAE/McKinley Marketingachieving unlimited leadership growth by unleashing the Research Study showed that 45% of allpower of your mind. The program also helps you to increase association members were age 55 andyour creativity and productivity and gives you techniques older. In 10 years that will increase to 87%.with practical take home value for reaching your leadership What are you doing to bring in and engagegoals and objectives. your future members and leaders? Representatives from associations will dis-2:45 - 3:45 PM: Breakout Sessions (3) cuss real world examples of how the programs they have#1 – Creating High Energy Websites and PR Materials initiated for younger members have energized theirDr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc. organizations.Why do some websites and ads work and others don’t?There are as many theories as there are experts, but there Monday, June 11, 2012 uis one key explanation that is usually overlooked. It’s theenergy that the copy and graphics in the ad and on the web-site generate. If energy is present, it encourages people to 9:00 - 10:30 AM: Breakout Sessions (3)read your piece or pages; if energy is lacking, they’ll most #1 Business Model Thinking for Association Boardslikely throw it away or click off. In the fascinating seminar and CEOsCREATING HIGH ENERGY WEBSITES AND PR MATERIALS, you Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,will learn why everything you see has a positive or negative Principled Innovation LLCimpact on your energy system. And once you understand this The irresistible forces of relentless societalconcept, you will discover ways to create high energy website transformation make it critical for associa-and promotional materials that capture the attention of tion boards and CEOs to act decisively tosurfers and readers. The ultimate result is greater profits. prepare their organizations for a volatileAs a consultant, Dr. Jerry Teplitz has used the technology and uncertain future. Perhaps the mostof Behavioral Kinesiology Muscle Checking on ads and pr critical aspect of this work is developingmaterials for retailers, as well as for the authors of the and experimenting with new businessChicken Soup for the Soul book series and Heinz U.S.A. model concepts that will make it possi- ble for organizations in our com-#2 – Turning Members into Fans munity to thrive in the yearsDonna Cutting, CSP, is the President and CEO ahead. This session will inspire(Chief Experience Officer) of Donna Cutting Presents, Inc. participants to build theirTurn your members, customers and referral capacity for holistic busi- See page __sources into raving fans by rolling out the ness model thinking, and in Successred-carpet. Associations and partner com- will examine new princi- for speakerpanies alike will benefit from this high-ener- ples for designing 21st century business models. biographiesgy, interactive, fun session which will leaveyou with action ideas for creating a brandso strong that your name becomes synony-
#2 – The Case of the Lost Employees – How to Engage majeure, indemnification, convention center agreements,Your Staff Featuring and understanding the relationship between insurance cov-Donna Cutting, CSP, as Gal Morale erage and common areas of liability. Examine the most com-In a style that mixes theatre with presentation, the mon legal hazards in hotel, convention center, and otherobjectives of this session are to: association meeting contracts, and leave with practical tipsu Describe what employees want (aside from a paycheck) for negotiating tighter agreements with less financial risk.and why they stay and stay engaged;u List 50 action ideas for keeping employees engaged 11:00 AM - 12:00 PM: General SessionEVEN in a down economy; Five Reasons Why Membership is Killing Associationsu Maintain your own motivation regardless of your Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,company’s engagement strategy (or lack of one); and Principled Innovation LLCu Help you construct a plan to incorporate low or no cost Membership is perhaps the most sacred tenet in all of asso-on boarding strategies, recognition and celebration into the ciation orthodoxy. Indeed, for many organizations, the mem-work place to keep morale high, employees motivated and bership imperative defines the very existence of the associa-improve productivity and overall customer experience. tion: membership is who we are and what we do. But what happens when the world shifts irrevocably, unleashes forces#3 – Hotel and Meeting Contracts beyond our control and upends this long-standing paradigm?Lisa M. Hix, Esq. | Venable LLP What happens when today’s busy, demanding stakeholdersFaced with a changing financial climate, have vastly higher expectations for new value creation thantightened budgets, and shrinking meeting our limited membership-centric business models are able toattendance, many associations have taken deliver? Our closing session will explain five critical reasonsa new look at meeting contracts. Join us as why the focus on membership is killing association businesswe delve into several topics of interest, models today, and will challenge the prevailing orthodoxyincluding the legal pitfalls of letters of that our organizations must continue to be about member-intent, hotel cancellation and attrition, force ship going forward.Schedule at a Glance uSATURDAY, JUNE 911:30 AM - 5:00 PM AENC Golf Challenge - Grandover Resort - (Optional Event & separate fee)2:00 - 6:00 PM AENC Registration Desk OpenEvening Greensboro Grasshoppers Ballgame & Picnic (Optional event & separate fee) 1st bus leaves Sheraton at 5:45 PMSUNDAY, JUNE 109:00 AM - 6:00 PM AENC Registration Open (Re-opens at Grandover at 7 PM)10:00 - 11:30 AM Brunch at Proxmity Hotel – Transportation Provided from SheratonNoon - 1:00 PM Exibits Open1:00 - 2:15 PM General Session: Increasing Your Leadership Power While Managing the Stress of Change - Dr. Jerry Teplitz2:15 - 2:45 PM Refreshment Break & Visit Exhibitors2:45 - 3:45 PM Breakout Sessions - Your Choice! #1 Creating High Energy Websites and PR Materials – Dr. Jerry Teplitz #2 Turning Members into Fans – Donna Cutting #3 And Now for Something Completely Different – Re-inventing and Re-energizing your Events!3:45 - 4:15 PM Refreshment Break & Visit Exhibitors4:15 - 5:15 PM General Session: Engaging the Ages! Associations discuss real life success with engaging younger members!6:30 - 7:00 PM VIP Reception – By Invitation – Grandover Resort – Transportation Provided6:45 PM Transportation to Grandover Resort for Evening Events7:00 - 9:30 PM Welcome Reception (Dinner Quality Hor D’oeuvres) Silent Auction & Entertainment- Grandover Resort9:30 PM Transportation for Return to Sheraton for After Party9:30 - 11:00 PM Afterparty – Sheraton Greensboro Hotel – Continue Networking and Conversations!MONDAY, JUNE 117:00 AM - 2:00 PM AENC Registration Desk (Desk will be closed during the Luncheon)8:00 - 9:00 AM Buffet Breakfast & Visit Exhibitors9:00 - 10:30 AM Breakout Sessions - Your Choice! #1 Business Model Thinking for Association Boards and CEOs – Jeff De Cagna #2 The Case of the Lost Employees: How to Engage Your Staff – Donna Cutting #3 Hotel & Meeting Contracts: Legal Considerations – Lisa Hix, Esq.10:30 - 11:00 AM Refreshment Break & Visit Exhibitors11:00 - Noon General Session:Five Reasons Why Membership is Killing Associations – Jeff De CagnaNoon - 12:30 PM Networking, Silent Auction Pickup12:30 - 2:00 PM Luncheon, Awards & Annual Business2:00 - 3:00 PM Final Pick up of Silent Auction Items Session
AENC 57th Annual Meeting ~ June 10-11, 2012 Page 1 of 2 Sheraton Greensboro Four Seasons Greensboro, NCEarly Discount Registration Ends 5 PM June 1! Registrations received after June 1 will be processed atthe higher fee. Registration – Complete pages 1 and 2 and return with payment to AENC. Complete oneform per person. Type or print in black ink. The following information is required of all registrants:Full Name_________________________________________ Informal First Name______________________Organization/Company _____________________________________________________________________Email _______________________________________________Phone (_______) ______________________You must provide an email address to receive a confirmation and receipt.Designations you hold____________________________Title________________________________________Address___________________________________________________________________________________City_____________________________________________ State __________ Zip Code_________________Fax (_________) _________________________Please check and complete all that apply:[ ] First time attendee [ ] New Member since June 1, 2011[ ] Food Allergy ________________________[ ] Other Special needs______________________________REGISTRATION OPTIONS: If you have questions, call AENC (919) 848-8255 or email email@example.comFax: (919) 848-8525 Mail: AENC, 7511 Mourning Dove Rd., Suite 102, Raleigh, NC 27615Cancellation Policy: Cancellations must be in writing and received at the AENC office no later than 5 PM June 1 toreceive a refund. No-shows will not be refunded.►Hotel Reservations: You are responsible for making your own hotel reservations - Sheaton GreensboroFour Seasons Hotel - Call 1-800-242-6556 and ask for the AENC rate of $135 before May 8.►CAE Credits: Earn one point per contact hour toward certification or recertification for the CAE® designation at AENCPrograms. You must complete and attach page 2 of this form with your registration! Add all items on page 2 and enter total here: Total Amount Due $_________PAYMENT: Payment must accompany registration. Please type or print legibly in black ink.[ ] Check payable to AENC [ ] MasterCard [ ] VISA [ ] American ExpressCard Number _________________________________________________________ Expiration Date ______Name on Card ________________________________________________________ Security Code________Billing Address for Card_____________________________________________________________________City____________________________________________ State ________ Zip Code____________ _______Signature_________________________________________________________ Date___________________Email address where receipt should be sent if different from above____________________________________________
NAME__________________________________ Page 2 of 2 AENC 2012 Annual Meeting Registration Complete items below; send pages 1 and 2 and payment to AENC.Please read the following BEFORE completing this form: If you have questions, call (919) 848-8255.The Annual Meeting officially opens with the General Session on Sunday, June 10 at 1 PM and ends at 2 PM on Monday after the Luncheon, Awards and Business Session. There are several optional events andactivities listed below. Please complete item #1 or #2 for the Annual Meeting Registration and then addothers as you wish to participate. If you or your staff cannot attend the entire meeting, you have the choiceof registering for one day – either Sunday Only or Monday Only.Sunday Includes: Brunch at the Proximity Hotel, Seminars, Breaks, and Sunday Event/Dinner at theGrandover ResortMonday Includes: Seminars, Buffet Breakfast, Breaks, and Lunch.#1 AENC ANNUAL MEETING REGISTRATION - INCLUDES SUNDAY AND MONDAY By 5 PM June 1 June 2 and after Amount Due AENC Member (Association or Affiliate) $190 $220 $_________ Additional AENC Member $90 $90 $_________ ►► (reduced fee applies only to Association members) Non AENC Member $250 $280 $_________ Spouse or Child (over age 12) Full Name______________________________ Informal First Name________________ $90 $_________ Full Name______________________________ Informal First Name________________ $90 $_________ Child (age 11 and under Free but please give us their names) Full Name______________________________ Informal First Name________________ Free Full Name______________________________ Informal First Name________________ Free#2 DAY RATE- USE IF YOU ARE NOT REGISTERING FOR #1 AENC Member (Association or Affiliate) – Sunday Only $99 $_________ AENC Member (Association or Affiliate) – Monday Only $99 $_________ Non AENC Member – Sunday Only $129 $_________ Non AENC Member – Monday Only $129 $_________#3 OPTIONAL EVENTS - Saturday and Sunday – June 9 and 10 SATURDAY GOLF CLASSIC, SATURDAY, JUNE 9, GRANDOVER RESORT – 11:30 AM TEE OFF – MUST BE PRE-REGISTERED TRANSPORTATION IS ON YOUR OWN. LOCATED 10 MINUTES FROM THE SHERATON. FEE INCLUDES GREEN FEE, CART, & LUNCH. Name_______________________________________ Handicap #_____ $100 $_________ Name_______________________________________ Handicap #_____ $100 $_________ Names of preferred foursome if applicable_______________________________________________ SATURDAY NIGHT PICNIC DINNER & BASEBALL GAME AT GRASSHOPPERS STADIUM – BUS TRANSPORTATION PROVIDED MUST BE PRE-REGISTERED Name________________________________________________________ $25 $_________ Name________________________________________________________ $25 $_________ Name________________________________________________________ $25 $_________ SUNDAY BRUNCH/HOTEL TOUR AT THE PROXIMITY HOTEL – SUNDAY, JUNE 10 INCLUDED IN REGISTRATION FEE BUT YOU NEED TO BE PRE-REGISTERED! Bus Transportation provided from the Sheraton Name________________________________________________________ FREE Name________________________________________________________ FREE Name________________________________________________________ FREETOTAL OF ALL ITEMS LISTED In Section 1 or 2 and 3 above………. $___________Enter this amount in the space for Amount Due on page 1 of this form. Send both pages with payment to AENC.